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brand-guidelines-aitemplates skill

/skills/aitemplates-skills/brand-guidelines-aitemplates

This skill applies Anthropic brand colors and typography to artifacts, ensuring on-brand visuals and consistent formatting across materials.

This is most likely a fork of the brand-guidelines skill from anthropics
npx playbooks add skill dy9759/text2knowledgecards --skill brand-guidelines-aitemplates

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
2.2 KB
---
name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

Overview

This skill applies Anthropic's official brand colors and typography to artifacts that benefit from a consistent company look-and-feel. It automates color selection, heading and body font assignment, and accent cycling so documents, slides, and UI mockups match Anthropic’s visual identity. Use it to quickly bring disparate assets into a unified brand presentation.

How this skill works

The skill inspects text elements and shapes, assigns Poppins to headings (24pt and larger) and Lora to body text, and falls back to Arial and Georgia when the custom fonts are not available. It maps the defined palette to primary, secondary, and accent roles, applies RGB color values precisely, and cycles orange, blue, and green accents across non-text shapes. Implementation uses python-pptx-style color and font APIs to maintain fidelity across systems.

When to use it

  • Preparing slide decks or presentations that must follow Anthropic brand guidelines.
  • Styling internal or external documents to match company identity before distribution.
  • Generating marketing or design mockups that need consistent color and typography.
  • Applying brand treatment to UI screenshots, diagrams, or infographics.
  • Post-processing automated exports from design or reporting tools to enforce brand rules.

Best practices

  • Pre-install Poppins and Lora in the environment for the most accurate results; otherwise expect Arial/Georgia fallbacks.
  • Use headings sized 24pt or larger so the skill reliably applies Poppins to headings.
  • Keep contrast in mind: use Dark (#141413) for primary text on light backgrounds and Light (#faf9f5) for text on dark backgrounds.
  • Reserve accent colors (orange, blue, green) for non-text shapes and highlights to preserve hierarchy.
  • Verify color rendering in final output format, as some viewers may alter color profiles.

Example use cases

  • Convert a raw slide deck into an Anthropic-branded presentation with correct fonts and colors.
  • Batch-style exported PDFs so internal reports conform to corporate visual identity.
  • Apply brand colors to charts and diagrams generated by analytics tools.
  • Standardize typography and accents across marketing one-pagers and product briefs.
  • Format onboarding materials to match company design standards before distribution.

FAQ

What happens if Poppins or Lora are not installed?

The skill automatically falls back to Arial for headings and Georgia for body text to preserve layout and readability.

Can I customize accent cycling or color assignments?

Yes. The skill supports configuration of accent order and mapping so you can adjust cycling or reserve specific accents for particular element types.