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brand-guidelines skill

/skills/brand-guidelines

This skill applies Anthropic brand colors and typography to artifacts to ensure consistent, on-brand visuals across documents and presentations.

npx playbooks add skill anthropics/skills --skill brand-guidelines

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
2.2 KB
---
name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

Overview

This skill applies Anthropic's official brand colors and typography to documents, slides, images, and other visual artifacts. It enforces color accuracy, heading and body font choices, and consistent accent use so outputs match Anthropic's visual identity. Use it to quickly restyle assets to company standards.

How this skill works

The skill maps design elements to Anthropic's palette and typography rules: headings use Poppins (Arial fallback) and body text uses Lora (Georgia fallback). It sets primary and accent colors by RGB values, cycles accents for shapes, and selects readable text colors based on background contrast. Technical implementation uses available system fonts and applies colors via programmatic styling (e.g., python-pptx RGB values).

When to use it

  • Restyling presentations, reports, or marketing assets to Anthropic brand standards
  • Automating post-processing of exported visuals that need corporate colors and typography
  • Ensuring consistent visual identity across templates and slide decks
  • Applying brand accents and readable color contrast to UI mockups or diagrams
  • Preparing materials for external publication that must follow company design rules

Best practices

  • Pre-install Poppins and Lora in the environment for pixel-perfect typography
  • Keep headings at 24pt or larger to trigger Poppins styling consistently
  • Use the provided RGB values to avoid color drift across systems
  • Let the skill select text color based on background contrast for readability
  • Limit accent use to shapes and highlights; cycle orange, blue, then green

Example use cases

  • Convert a slide deck to Anthropic style: headings, body text, and shape accents updated automatically
  • Apply brand colors and fonts to exported diagrams or infographics for reports
  • Generate on-brand templates for internal presentations and client deliverables
  • Post-process images or mockups to align color accents and typographic hierarchy
  • Standardize multiple documents from different sources to a single Anthropic look-and-feel

FAQ

What if Poppins or Lora are not installed?

The skill falls back to Arial for headings and Georgia for body text to preserve hierarchy and readability.

Which color values does the skill use?

It applies Anthropic's official palette using precise RGB values for dark, light, mid gray, light gray, and orange/blue/green accents.