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seo-fundamentals skill

/cli-tool/components/skills/business-marketing/seo-fundamentals

This skill helps you optimize websites for SEO fundamentals by applying E-E-A-T, Core Web Vitals, and technical/content guidelines to boost visibility.

This is most likely a fork of the seo-fundamentals skill from vudovn
npx playbooks add skill davila7/claude-code-templates --skill seo-fundamentals

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
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---
name: seo-fundamentals
description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
allowed-tools: Read, Glob, Grep
---

# SEO Fundamentals

> Principles for search engine visibility.

---

## 1. E-E-A-T Framework

| Principle | Signals |
|-----------|---------|
| **Experience** | First-hand knowledge, real examples |
| **Expertise** | Credentials, depth of knowledge |
| **Authoritativeness** | Backlinks, mentions, industry recognition |
| **Trustworthiness** | HTTPS, transparency, accurate info |

---

## 2. Core Web Vitals

| Metric | Target | Measures |
|--------|--------|----------|
| **LCP** | < 2.5s | Loading performance |
| **INP** | < 200ms | Interactivity |
| **CLS** | < 0.1 | Visual stability |

---

## 3. Technical SEO Principles

### Site Structure

| Element | Purpose |
|---------|---------|
| XML sitemap | Help crawling |
| robots.txt | Control access |
| Canonical tags | Prevent duplicates |
| HTTPS | Security signal |

### Performance

| Factor | Impact |
|--------|--------|
| Page speed | Core Web Vital |
| Mobile-friendly | Ranking factor |
| Clean URLs | Crawlability |

---

## 4. Content SEO Principles

### Page Elements

| Element | Best Practice |
|---------|---------------|
| Title tag | 50-60 chars, keyword front |
| Meta description | 150-160 chars, compelling |
| H1 | One per page, main keyword |
| H2-H6 | Logical hierarchy |
| Alt text | Descriptive, not stuffed |

### Content Quality

| Factor | Importance |
|--------|------------|
| Depth | Comprehensive coverage |
| Freshness | Regular updates |
| Uniqueness | Original value |
| Readability | Clear writing |

---

## 5. Schema Markup Types

| Type | Use |
|------|-----|
| Article | Blog posts, news |
| Organization | Company info |
| Person | Author profiles |
| FAQPage | Q&A content |
| Product | E-commerce |
| Review | Ratings |
| BreadcrumbList | Navigation |

---

## 6. AI Content Guidelines

### What Google Looks For

| ✅ Do | ❌ Don't |
|-------|----------|
| AI draft + human edit | Publish raw AI content |
| Add original insights | Copy without value |
| Expert review | Skip fact-checking |
| Follow E-E-A-T | Keyword stuffing |

---

## 7. Ranking Factors (Prioritized)

| Priority | Factor |
|----------|--------|
| 1 | Quality, relevant content |
| 2 | Backlinks from authority sites |
| 3 | Page experience (Core Web Vitals) |
| 4 | Mobile optimization |
| 5 | Technical SEO fundamentals |

---

## 8. Measurement

| Metric | Tool |
|--------|------|
| Rankings | Search Console, Ahrefs |
| Traffic | Analytics |
| Core Web Vitals | PageSpeed Insights |
| Indexing | Search Console |
| Backlinks | Ahrefs, Semrush |

---

> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.

Overview

This skill teaches core SEO fundamentals: E-E-A-T, Core Web Vitals, technical and content SEO, schema, and measurement. It’s designed to help you prioritize actions that improve search visibility and user experience. The guidance is practical and focused on measurable outcomes.

How this skill works

The skill inspects site signals and recommends improvements across four areas: content quality (E-E-A-T), page experience (Core Web Vitals), technical setup (sitemaps, canonicalization, HTTPS), and structured data. It maps issues to prioritized actions and measurement tools so you can track impact over time. Recommendations emphasize human review of AI drafts and continuous monitoring of performance metrics.

When to use it

  • Launching a new site or major content section
  • Improving rankings for underperforming pages
  • Fixing Core Web Vitals or mobile UX issues
  • Preparing content for expert review and publication
  • Implementing schema to improve SERP features

Best practices

  • Follow E-E-A-T: include author credentials, firsthand experience, and citations
  • Target Core Web Vitals thresholds: LCP <2.5s, INP <200ms, CLS <0.1
  • Keep technical fundamentals: XML sitemap, robots.txt, canonical tags, and HTTPS
  • Optimize on-page elements: concise title tags, compelling meta descriptions, single H1, descriptive alt text
  • Use schema appropriately: Article, Person, Organization, FAQPage, Product, Review
  • Treat AI output as draft: add original insights and expert fact-checking before publish

Example use cases

  • Audit a blog section for expertise and update author profiles to boost E-E-A-T
  • Improve mobile page speed and reduce INP to enhance interactivity
  • Add Article and FAQPage schema to increase rich result eligibility
  • Resolve duplicate content with canonical tags and a cleaned sitemap
  • Monitor Core Web Vitals in PageSpeed Insights after front-end optimizations

FAQ

How soon will SEO changes show ranking improvements?

SEO impact varies; technical fixes and UX improvements can show within weeks in indexing and metrics, but organic ranking gains from content and authority usually take months.

Can I publish AI-generated content?

Use AI drafts as a starting point. Always add expert review, original insights, and fact-checks to meet E-E-A-T and avoid thin or duplicated content.