playbooks

home / skills / vudovn / antigravity-kit / seo-fundamentals

seo-fundamentals skill

/.agent/skills/seo-fundamentals

This skill helps you implement foundational SEO practices covering E-E-A-T, Core Web Vitals, technical and content optimization for better visibility.

npx playbooks add skill vudovn/antigravity-kit --skill seo-fundamentals

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
2.7 KB
---
name: seo-fundamentals
description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
allowed-tools: Read, Glob, Grep
---

# SEO Fundamentals

> Principles for search engine visibility.

---

## 1. E-E-A-T Framework

| Principle | Signals |
|-----------|---------|
| **Experience** | First-hand knowledge, real examples |
| **Expertise** | Credentials, depth of knowledge |
| **Authoritativeness** | Backlinks, mentions, industry recognition |
| **Trustworthiness** | HTTPS, transparency, accurate info |

---

## 2. Core Web Vitals

| Metric | Target | Measures |
|--------|--------|----------|
| **LCP** | < 2.5s | Loading performance |
| **INP** | < 200ms | Interactivity |
| **CLS** | < 0.1 | Visual stability |

---

## 3. Technical SEO Principles

### Site Structure

| Element | Purpose |
|---------|---------|
| XML sitemap | Help crawling |
| robots.txt | Control access |
| Canonical tags | Prevent duplicates |
| HTTPS | Security signal |

### Performance

| Factor | Impact |
|--------|--------|
| Page speed | Core Web Vital |
| Mobile-friendly | Ranking factor |
| Clean URLs | Crawlability |

---

## 4. Content SEO Principles

### Page Elements

| Element | Best Practice |
|---------|---------------|
| Title tag | 50-60 chars, keyword front |
| Meta description | 150-160 chars, compelling |
| H1 | One per page, main keyword |
| H2-H6 | Logical hierarchy |
| Alt text | Descriptive, not stuffed |

### Content Quality

| Factor | Importance |
|--------|------------|
| Depth | Comprehensive coverage |
| Freshness | Regular updates |
| Uniqueness | Original value |
| Readability | Clear writing |

---

## 5. Schema Markup Types

| Type | Use |
|------|-----|
| Article | Blog posts, news |
| Organization | Company info |
| Person | Author profiles |
| FAQPage | Q&A content |
| Product | E-commerce |
| Review | Ratings |
| BreadcrumbList | Navigation |

---

## 6. AI Content Guidelines

### What Google Looks For

| ✅ Do | ❌ Don't |
|-------|----------|
| AI draft + human edit | Publish raw AI content |
| Add original insights | Copy without value |
| Expert review | Skip fact-checking |
| Follow E-E-A-T | Keyword stuffing |

---

## 7. Ranking Factors (Prioritized)

| Priority | Factor |
|----------|--------|
| 1 | Quality, relevant content |
| 2 | Backlinks from authority sites |
| 3 | Page experience (Core Web Vitals) |
| 4 | Mobile optimization |
| 5 | Technical SEO fundamentals |

---

## 8. Measurement

| Metric | Tool |
|--------|------|
| Rankings | Search Console, Ahrefs |
| Traffic | Analytics |
| Core Web Vitals | PageSpeed Insights |
| Indexing | Search Console |
| Backlinks | Ahrefs, Semrush |

---

> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.

Overview

This skill teaches core SEO fundamentals covering E-E-A-T, Core Web Vitals, technical and content SEO, schema markup, and Google-friendly AI content practices. It focuses on practical signals and measurable targets to improve search visibility and user experience. Use it to align content, technical work, and measurement with ranking priorities.

How this skill works

The skill inspects and summarizes key SEO signals: experience/expertise/authoritativeness/trustworthiness, Core Web Vitals targets, site structure and performance elements, on-page content rules, and schema types. It translates those signals into concrete checks (e.g., LCP < 2.5s, INP < 200ms, CLS < 0.1), metadata guidelines, and content quality actions. It also maps metrics to tools for monitoring and prioritizes actions by likely ranking impact.

When to use it

  • Planning a new website or major redesign to bake SEO into architecture.
  • Auditing an existing site for performance, indexing, and content quality gaps.
  • Optimizing individual pages for search intent, metadata, and readability.
  • Validating AI-assisted content before publication to meet Google expectations.
  • Creating measurement dashboards and prioritizing SEO work by impact.

Best practices

  • Demonstrate first-hand experience and expert review in content to satisfy E-E-A-T.
  • Hit Core Web Vitals targets (LCP <2.5s, INP <200ms, CLS <0.1) and optimize mobile performance.
  • Use clear site structure: XML sitemap, robots.txt, canonical tags, and HTTPS.
  • Write unique, in-depth content with one H1, descriptive meta elements, and accessible alt text.
  • Apply appropriate schema (Article, FAQPage, Product, Review, etc.) to enhance SERP features.
  • Treat AI drafts as starting points—add original insights and human verification before publishing.

Example use cases

  • Pre-launch checklist for a product site: implement HTTPS, sitemap, canonical tags, and product schema.
  • Content refresh for a blog pillar: expand depth, add author credentials, update meta description and schema.
  • Performance sprint: reduce LCP via image optimization, server timing, and caching to improve Core Web Vitals.
  • AI-assisted article workflow: human edit, expert review, add unique examples, and mark up FAQ schema.
  • SEO prioritization workshop: rank issues by quality content, backlinks, page experience, mobile, then technical fixes.

FAQ

How important are Core Web Vitals compared to content quality?

Content quality is the highest priority, but Core Web Vitals materially affect user experience and can influence rankings and engagement metrics—optimize both.

Can I publish AI-generated content?

You can use AI drafts if you add human edits, original insights, and fact-checking to meet E-E-A-T and avoid thin or misleading content.

Which schema should I implement first?

Start with organizational and article/product schemas relevant to your pages, then add FAQ and review schemas where they add clear SERP benefit.