Develop a unique selling proposition (USP)

This prompt helps you craft compelling unique selling propositions (USPs) for a business by leveraging expert branding insights. A well-crafted USP communicates what makes a company special and why customers should choose it over competitors.

How to Use This Prompt

Replace the variables with specific information about the business:
- {{company}}: Enter the full business name
- {{services}}: List the main products or services offered
- {{demographic}}: Describe the target audience in detail
Submit the completed prompt to receive three potential USPs with explanations for each.

Variables Explained

`{{company}}`

Enter the complete name of the business for which you need a USP. Be specific (e.g., "TechSolutions Inc." rather than just "the company").

`{{services}}`

Provide a clear description of what products or services the business offers. Be specific and comprehensive to get the most relevant USPs. For example:

"handcrafted leather goods including wallets, belts, and bags"
"digital marketing services focused on SEO, PPC, and social media management"

`{{demographic}}`

Detail the target audience's characteristics, which might include:

Age range
Income level
Geographic location
Interests and values
Specific needs or challenges

Tips for Best Results

Be specific: The more details you provide, the more tailored and effective the USPs will be.
Include unique aspects: If the business has any special features, methodologies, or advantages, mention them in the services description.
Consider competition: Think about how the company differs from competitors when reviewing the suggested USPs.
Evaluate brand alignment: Assess how well each suggested USP matches the company's existing brand voice and values.
Test with customers: After selecting a USP, consider testing it with actual customers for feedback.