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Give beta access to your power users

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Your power users are one of your greatest assets. A good way to keep them engaged is to give them early access to new features.

The first thing you need to do is to identify your power users. You can base your choice on several criteria such as how long they've been using your product or how many time they've performed key actions.

Once you have a pool of power user, create an identifiable VIP group. It can take the form of a Slack channel, an email list, or even in-app badges.

You can now let them know when new features are coming out and give them beta access. In addition to making them feel special and engaging them even more, it'll bring you high-quality feedback from users who deeply know your product.

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