Tease Each Newsletter

Ever wonder how some newsletters seem to grow their subscriber base effortlessly? The secret might be simpler than you think. Teasing each newsletter issue on social media is a powerful yet often overlooked tactic that can significantly boost your subscriber count.

This approach involves giving your social media followers a sneak peek of what's coming in your next newsletter. By sharing a brief preview of the main topics or key insights, you create curiosity and showcase the value your newsletter provides. It's like offering a free sample of your content to entice people to sign up for the full experience.

The beauty of this tactic lies in its simplicity and low-effort nature. You're already creating the content for your newsletter, so sharing a preview requires minimal additional work. Yet, the impact can be substantial. By consistently teasing your newsletter content, you remind your audience of your expertise and the valuable information they're missing out on if they're not subscribed.

Moreover, this strategy leverages the power of social proof. When you mention the number of current subscribers in your teaser, it adds credibility and creates a fear of missing out. People are more likely to join when they see others finding value in your newsletter. By including a clear call-to-action, you make it easy for interested followers to subscribe, turning curiosity into concrete action.

Why this works

This tactic works because it taps into several powerful psychological triggers and marketing principles:

1. Curiosity gap. By offering a preview of your newsletter content, you create a sense of intrigue that compels people to want more. This is especially effective for software companies and startups sharing industry insights or product updates.

2. Value demonstration. Teasing your newsletter allows you to showcase the quality and relevance of your content. For example, a SaaS company could preview an upcoming feature announcement or share a snippet of an expert interview.

3. Social proof. Mentioning your current subscriber count leverages the bandwagon effect. An ecommerce brand with a large following can use this to their advantage, highlighting how many people trust their product recommendations.

4. Consistency and visibility. Regular teasers keep your brand top-of-mind for your audience. A digital product creator can use this to maintain engagement between launches.

5. Low barrier to entry. Unlike gated content, newsletter teasers give potential subscribers a taste without asking for anything in return, making the decision to sign up feel less risky.

6. FOMO (Fear of Missing Out). By highlighting exclusive content, you create a sense of urgency. A marketplace app could tease insider tips or early access to new features for subscribers only.

7. Content repurposing. This tactic allows you to get more mileage out of your newsletter content, improving your overall marketing efficiency.

8. Segmentation opportunity. By tracking which teasers generate the most sign-ups, you can gain insights into what topics resonate most with your audience, informing future content strategy.

9. Cross-platform engagement. This approach encourages your social media followers to engage with you on another platform, expanding your reach and creating multiple touchpoints.

10. Builds anticipation. Regular teasers create a rhythm and expectation among your audience, potentially increasing open rates for your actual newsletter.

By consistently implementing this low-effort, high-impact tactic, businesses can steadily grow their email list, nurturing a valuable audience of engaged prospects and customers.

How you can steal this

Here's how you can implement this tactic effectively:

1. Create a teaser template. Develop a consistent format for your newsletter teasers. This could include:

   • A catchy headline
   • 3-5 bullet points highlighting key topics
   • Your current subscriber count
   • A clear call-to-action (CTA) with a link to subscribe

2. Schedule teaser posts. Set up a regular posting schedule for your teasers. For example:

   • Weekly newsletter. Post a teaser every Tuesday for a Wednesday send.
   • Monthly newsletter. Share a preview 2-3 days before your send date.

3. Craft compelling previews. For each teaser:

   • Highlight value. Focus on the specific benefits subscribers will gain.
   • Create curiosity. Hint at exclusive insights without giving everything away.
   • Use emojis. They can make your post more eye-catching and convey the topic quickly.

4. Leverage multiple platforms. Share your teasers across all relevant social media:

   • Twitter. Use thread format for longer previews.
   • LinkedIn. Great for B2B newsletters, especially for SaaS companies.
   • Instagram. Create visually appealing story templates for your teasers.
   • Facebook. Ideal for reaching a broader audience, particularly for ecommerce brands.

5. Optimize your CTA. Make it as easy as possible for people to subscribe:

   • Use a clear, action-oriented phrase like "Join 5,000+ subscribers"
   • Include a direct link to your sign-up page
   • Consider using a link shortener for cleaner URLs on platforms like Twitter

6. Track and analyze. Monitor which teasers generate the most sign-ups:

   • Use UTM parameters in your subscription links to track sources
   • A/B test different teaser formats or content types
   • Use this data to refine your newsletter content strategy

7. Encourage sharing. Ask your current subscribers to share the teaser:

   • SaaS company. "Know a founder who'd love this startup advice? Share this post!"
   • Digital product creator. "Tag a friend who needs these productivity hacks!"

8. Highlight exclusivity. Emphasize content that's only available to subscribers:

   • Ecommerce store. "Subscribers get early access to our holiday sale!"
   • Marketplace app. "Only our newsletter subscribers will receive this freelancing checklist."

9. Use visuals. Create eye-catching graphics to accompany your teasers:

   • Use tools like Canva to design branded templates
   • Include data visualizations or infographics when relevant

10. Repurpose content. Turn key points from your newsletter into standalone social posts:

    • Create quote graphics from expert interviews
    • Share snippets of case studies or success stories

Remember, consistency is key. By regularly implementing this tactic, you'll create anticipation for your newsletter and steadily grow your subscriber base over time.

Examples of tease each newsletter

Here are some examples of how different types of internet businesses can effectively tease their newsletters:

• SaaS company. A project management software startup could tweet: "In tomorrow's newsletter, we're revealing the top 3 productivity hacks used by Silicon Valley CEOs. Join 10,000+ founders and managers who get our weekly insights: [link]"

• Ecommerce store. An online fashion retailer might post on Instagram: "Sneak peek! Our next newsletter includes: 👗 5 summer trends you can't miss 💰 Exclusive 24-hour flash sale for subscribers only 🎁 How to win a $500 shopping spree Don't miss out! 15,000 fashion-forward readers are already subscribed. Tap the link in bio to join."

• Digital product creator. A course creator could share on LinkedIn: "Tomorrow, 8,000+ aspiring entrepreneurs will learn: 📊 The exact funnel that helped my last launch hit 6 figures 🧠 My top mindset shift for overcoming imposter syndrome 🔥 A step-by-step guide to creating your first digital product Want in? Subscribe here: [link]"

• Marketplace app. A freelancing platform could post on Twitter: "Attention freelancers! In our next newsletter (going out to 20K+ independent pros): 💼 5 red flags to watch for in client contracts 💰 How top earners on our platform price their services 🚀 Sneak peek at our upcoming AI-powered job matching feature Don't miss these insights. Subscribe now: [link]"

• B2B software company. An email marketing platform might share on LinkedIn: "In tomorrow's edition of 'Email Mastery' (read by 5,000+ marketers): 📈 Case study: How [Company X] increased open rates by 37% 🤖 Our take on the impact of AI on email personalization 🔍 Exclusive first look at our new segmentation tools Level up your email game. Subscribe here: [link]"

• Subscription box service. A monthly tech gadget box could tweet: "Geek alert! Our next newsletter drops tomorrow, featuring: 🔍 Unboxing of a game-changing AR device (subscriber-exclusive video) 💡 Interview with the founder of [Hot Tech Startup] 🎁 Chance to win next month's box (valued at $200) Join 12K+ tech enthusiasts: [link]"

Remember to tailor your teasers to your specific audience and offering. Use emojis, numbers, and clear value propositions to make your previews stand out. Always include your current subscriber count for social proof and a clear call-to-action with a direct link to subscribe. Consistency is key – make this a regular part of your content strategy to steadily grow your email list over time.