When you announce your new feature on Product Hunt, TechCrunch, and The Next Web, you should link to a standalone page for your new feature, not your blog post announcing the feature.

There’s one absolutely critical reason for this: your feature page is designed to convert visitors into users, while your blog post is designed to convert readers into subscribers.

Auth0 shows how stark this contrast can be. Its standalone page for its WordPress Single Sign On feature has a prominent call-to-action, a visually engaging and appealing design, and benefit-driven language on why you should sign up.

The blog post announcement, on the other hand, has a call-to-action to share the blog post, a design confined by the blog post template, and descriptive language on why they built the feature.