Sales demos are full of friction. They require preparation and commitment from both sales reps and prospects. Nowadays, people don't want to get phone calls from sales to see how a product works, they want to check it out by themselves.

Giving access to a self-service product demo, which replicates the product experience in a new environment pre-filled with dummy data, is a great alternative to sales demo or free trials.

It allows prospects to get a idea of the product's value without any upfront investment. It can be particularly interesting if your product requires a technical setup, such as implementing a code snippet or connecting data sources.