Random Acts Of Kindness

Offer personalized gifts to your least engaged users

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Who doesn't like free gifts?

Giving away something free without asking - a random act of kindness - is an established loyalty generating tactic, especially in retail businesses.

The "growth hacker" approach to this would be to:

  • Identify dis-engaged users (such as users who haven't logged in for X weeks)
  • Offer a personalized discount or a free upgrade - just as a gesture of thanks

This creates a "surprise and delight" reaction, something even HBR calls the "most powerful marketing tool".

For example, HostelWorld gives out its least engaged users discount coupons as a gesture of thanks. To further the impact, it personalizes the discount coupon message ("Hey Joshua") and hints at its use ("for your next trip").

Related tactics

Looking for more tiny marketing wins? Here are some related marketing ideas that might help.