Product Tours

Walk your new users through your product

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Product tours allow you to easily help your customers (and/or free trials) to adopt your product and reach the "Ahá!" moment.

  1. First thing you have to do is to map the user flow when using your product or a feature of your product, to see the step-by-step process they follow to interact with it. You can use some tools like Hotjar and Amplitude to collect data on this and discover powerful insights. It will allow let you set goals (e.g: 5% of our current trials convert to paid ones -> we want to increase this to a 7% in the next quarter).
  2. Use an app to build up product tours (like FROGED or Appcues). Based on the data you have and the user flow you built, create a tour that help your users adopt the product and maker their lives better.
  3. Analyse, discover improvements points & iterate.
  4. Rinse and repeat!