Leverage Your Data
Find the right tools to understand & use your data
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Marketing needs to be driven by data. They said.
We have been talking about this for many years, but people seldom tell you how to do it.
There are so many digital channels these days. It is painful to get the most useful information. Data processing can easily cost you a lot of energy.
Don't panic. There are 3 common steps in marketing data analysis.
- Data collection - Identify the right tools or custom algorithms to capture quality data sets
- Organize data - Consolidate data into a clean, structural and ready-to-analyze format
- Data analysis - Turn data into insights to provide actionable marketing strategies
Here are the tools you can use to understand your data and boost your marketing efforts:
- Fathom - Privacy focused analytics
- Supermetrics - Data aggregator
- Indicative - Customer analytics
- Baremetrics - Subscription analytics
- Panelbear - Web analytics
- Databox - KPI dashboard
- Splitbee - Conversion
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