Cold Calling 2.0
Prospect new accounts without Cold Calling
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2.0
Instead of sending an email directly to the decision-maker, the Cold Calling 2.0 technique involves sending an email to his direct manager, or to someone a hierarchical level or two above the decision-maker, asking him to refer you to the right person.
For example, if your decision-maker is the Marketing Director, you would send an email directly to the Managing Director.
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