ph-social-media-launch skill

---
name: ph-social-media-launch
description: Coordinate social media campaigns for Product Hunt launches. Use this skill to plan posts across Twitter/X, LinkedIn, and other platforms, time updates throughout launch day, and maximize organic reach.
---

# Product Hunt Social Media Launch

This skill helps you coordinate social media campaigns across platforms to drive awareness and engagement for your Product Hunt launch.

## When to Use This Skill

- Planning social media content calendar
- Writing platform-specific posts
- Timing posts throughout launch day
- Creating shareable assets for supporters
- Building momentum across platforms

## Platform Strategy Overview

| Platform | Best For | Audience | Post Frequency |
|----------|----------|----------|----------------|
| Twitter/X | Real-time updates | Tech, Makers | 5-8 posts/day |
| LinkedIn | B2B, Professional | Business | 2-3 posts/day |
| Facebook | Communities, Groups | Varied | 1-2 posts/day |
| Reddit | Niche communities | Specific | 1-2 posts total |
| Indie Hackers | Makers | Founders | 1 detailed post |

## Twitter/X Strategy

### Post Schedule (Launch Day)

**Post 1: Launch Announcement (12:01 AM PST)**
```
🚀 We just launched [Product] on @ProductHunt!

[One-line value prop]

→ [Product Hunt Link]

Would love your feedback! 🙏

#ProductHunt #[Relevant hashtag]
```

**Post 2: The Story (2-3 hours later)**
```
Why I built [Product]:

[Thread format - 3-5 tweets telling your story]

1/ [The problem you faced]
2/ [What you tried]
3/ [The moment of insight]
4/ [Building the solution]
5/ [What's next + PH link]
```

**Post 3: Feature Highlight (Morning PST)**
```
One thing that makes [Product] different:

[Key feature with visual]

We built this because [reason].

Try it → [Link]
```

**Post 4: Progress Update (Midday)**
```
Update from our @ProductHunt launch:

🎉 [X] upvotes
💬 [X] comments
🙏 Grateful for the amazing feedback

Not too late to check it out → [Link]
```

**Post 5: Behind the Scenes (Afternoon)**
```
Behind the scenes of launch day:

[Photo of you/team, or screenshot of activity]

[Authentic observation or feeling]

Still going strong → [Link]
```

**Post 6: Evening Push**
```
Last few hours of our @ProductHunt launch!

Highlights so far:
• [Interesting comment/feedback]
• [Surprising reaction]
• [Fun stat]

Thanks to everyone who supported! → [Link]
```

**Post 7: Final Update (End of day)**
```
[Product] launch day is wrapping up!

Final score: [Results]

Thank you to everyone who:
• Tried the product
• Left feedback
• Shared with friends

This is just the beginning. 🙏
```

### Twitter Best Practices
- ✓ Use visuals (GIF, image, video)
- ✓ Tag @ProductHunt
- ✓ Use relevant hashtags (2-3 max)
- ✓ Reply to all mentions
- ✓ Retweet supporter posts
- ✓ Thread for storytelling

## LinkedIn Strategy

### Post 1: Professional Announcement
```
🚀 Excited to share that [Product] is live on Product Hunt today!

After [X months] of building, we're finally putting this
out into the world.

[WHAT IT DOES]
[Product] helps [target audience] [achieve outcome] by
[unique approach].

[WHY IT MATTERS]
[1-2 sentences on the problem you're solving]

[THE ASK]
If you're interested in [problem space], I'd love your
feedback. Link in comments.

#ProductHunt #[Industry] #[Relevant tags]
```

### Post 2: Story/Journey Post
```
Today marks [X months/years] of work.

[Personal story about the journey]

The hardest part: [challenge]
The best part: [reward]

We're live on Product Hunt → [Link in comments]

If this resonates, I'd love to connect with others
building in this space.
```

### Post 3: Results Post (End of Day)
```
Wow. What a day.

Our Product Hunt launch in numbers:
• [X] people tried [Product]
• [X] comments with valuable feedback
• [X] new connections made

Biggest surprise: [Interesting insight]

Thank you to everyone who supported. This community
continues to amaze me.

[What's next]
```

### LinkedIn Best Practices
- ✓ Put link in comments (better reach)
- ✓ Use line breaks for readability
- ✓ Tag relevant people (sparingly)
- ✓ Respond to every comment
- ✓ Professional but personal tone
- ✓ Share insights, not just promotion

## Creating Shareable Assets

### For Supporters to Share

Prepare ready-to-use content:

**Tweet Template for Supporters:**
```
Just discovered [Product] on @ProductHunt!

[What you liked about it]

Check it out if you [target use case] → [Link]
```

**LinkedIn Template for Supporters:**
```
Excited to support my friend [Your Name] who just
launched [Product] on Product Hunt.

It helps [audience] [outcome]. Really impressed
by [specific feature].

Worth checking out → [Link]
```

### Visual Assets to Prepare
- Product Hunt badge/banner
- GIF showing product in action
- Quote cards from early users
- Launch day countdown graphics
- Results celebration graphics

## Platform-Specific Tips

### Twitter/X
- Best times: 9 AM, 12 PM, 5 PM (audience TZ)
- Use threads for longer stories
- Quote tweet supporter mentions
- Pin launch tweet to profile

### LinkedIn
- Best times: 8 AM, 12 PM, 5 PM (business hours)
- Long-form posts perform well
- Engagement in first hour matters
- Encourage employees to share

### Facebook
- Best for: Groups related to your niche
- Personal profile often better than page
- Don't spam groups (one thoughtful post)

### Reddit
- Find relevant subreddits in advance
- Follow subreddit rules carefully
- Provide value, not just promotion
- Be a genuine community member

## Hashtag Strategy

### Product Hunt Specific
- #ProductHunt
- #Launch
- #MadeWith[Technology]

### Industry Specific (Examples)
- SaaS: #SaaS #StartUp #B2B
- Developer: #DevTools #OpenSource #Coding
- Design: #DesignTools #UX #UI
- AI: #AI #MachineLearning #GPT
- Productivity: #Productivity #RemoteWork

### Avoid
- ❌ Too many hashtags (max 3-5)
- ❌ Irrelevant trending hashtags
- ❌ #FollowForFollow type tags

## Social Media Checklist

### Pre-Launch
- [ ] All posts drafted and scheduled
- [ ] Visual assets created
- [ ] Supporter templates prepared
- [ ] Profile bios updated with launch mention
- [ ] Relevant communities identified

### Launch Day
- [ ] Launch post goes out at 12:01 AM PST
- [ ] Posts scheduled throughout day
- [ ] Monitoring all platforms for mentions
- [ ] Responding to all comments
- [ ] Retweeting/sharing supporter posts

### Post-Launch
- [ ] Thank you posts scheduled
- [ ] Results shared
- [ ] Follow up with new connections
- [ ] Save/archive engagement for later

## Output Format

```
SOCIAL MEDIA PLAN FOR: [Product Name]

LAUNCH DATE: [Date]

TWITTER/X SCHEDULE:
1. [Time PST] - [Post type] - [Brief description]
2. [Time PST] - [Post type] - [Brief description]
3. [Time PST] - [Post type] - [Brief description]
4. [Time PST] - [Post type] - [Brief description]
5. [Time PST] - [Post type] - [Brief description]

LINKEDIN SCHEDULE:
1. [Time] - [Post type] - [Brief description]
2. [Time] - [Post type] - [Brief description]

OTHER PLATFORMS:
- Reddit: [Subreddits to post in]
- Facebook: [Groups to share with]
- Other: [Platform-specific plans]

HASHTAGS: #[Tag1] #[Tag2] #[Tag3]

SUPPORTER KIT:
✓ Tweet template
✓ LinkedIn template
✓ Visual assets (list)

PREPARED POSTS:
[Include full text of each post]
```