ph-post-launch-followup skill

---
name: ph-post-launch-followup
description: Execute effective post-launch follow-up after your Product Hunt launch. Use this skill to thank supporters, collect reviews, gather feedback, and maintain momentum.
---

# Product Hunt Post-Launch Follow-Up

This skill helps you execute effective follow-up activities after your Product Hunt launch to maximize long-term value.

## When to Use This Skill

- The day after your launch
- Thanking supporters and community
- Collecting reviews on other platforms
- Following up with new signups
- Maintaining launch momentum

## Post-Launch Timeline

### Day 1 (Launch Day Ends)

**Immediate Actions:**
- [ ] Post final thank you on PH comments
- [ ] Share results on social media
- [ ] Send thank you email to supporters
- [ ] Document final metrics
- [ ] Screenshot rankings and badges

### Day 2-3

**Follow-Up Actions:**
- [ ] Personal thanks to top commenters
- [ ] Respond to any remaining comments
- [ ] Email new signups (welcome sequence)
- [ ] Reach out to interested prospects
- [ ] Begin feedback collection

### Week 1

**Consolidation:**
- [ ] Request reviews on G2/Capterra
- [ ] Share launch retrospective
- [ ] Implement quick wins from feedback
- [ ] Engage with ongoing discussions
- [ ] Claim product hub

### Week 2-4

**Momentum Maintenance:**
- [ ] Publish launch case study
- [ ] Follow up with unconverted signups
- [ ] Build relationships with active users
- [ ] Plan for potential relaunch

## Thank You Communications

### To Core Supporters

```
Subject: You made it happen 🙏

Hey [Name],

The launch is done, and I wanted to send a personal
thank you.

We finished [#X Product of the Day / with X upvotes],
and your support made a real difference.

[Personal note about their specific help]

Results:
• [X] people signed up
• [X] incredible comments
• [Key highlight or surprise]

This is just the beginning, and I'm grateful to have
you in my corner.

Let me know if there's ever anything I can do for you.

Best,
[Your Name]

P.S. [Personal note or next steps]
```

### To Newsletter/Community

```
Subject: What happened after our Product Hunt launch

Hey [Name],

Quick update on our Product Hunt launch:

📊 THE NUMBERS
• Final ranking: #[X] of the Day
• [X] upvotes from the community
• [X] new users joined us

💬 THE FEEDBACK
The Product Hunt community gave us incredible feedback.
The most requested feature was [X], and we're already
working on it.

🎁 STILL AVAILABLE
If you missed it, the [offer] is still valid through
[date]. Use code [CODE].

🙏 THANK YOU
Thanks to everyone who supported the launch. This
community continues to amaze me.

What's next: [Brief roadmap]

[Your Name]
```

### To New Signups from PH

```
Subject: Welcome! (You came from Product Hunt, right?)

Hey [Name],

Thanks for signing up during our Product Hunt launch!

I wanted to personally reach out because:
1. PH users are usually our best users
2. Your early feedback is incredibly valuable
3. I want to make sure you succeed with [Product]

Quick question: What's the #1 thing you're hoping
[Product] will help you with?

Hit reply — I read every response.

Also, your PH discount ([X]% off) is automatically
applied. 🎁

Let me know if you have any questions!

[Your Name]
Founder, [Product]
```

## Collecting Reviews

### Why Reviews Matter

Post-launch is perfect for reviews because:
- Users are most engaged
- Experience is fresh
- Launch momentum is high
- Supporters are willing to help

### Review Request Template

```
Subject: Quick favor? (2 minutes)

Hey [Name],

Thanks again for supporting our Product Hunt launch!

I have a small favor to ask: would you mind leaving
a quick review on [G2/Capterra/etc.]?

It takes about 2 minutes and really helps us reach
more people like you.

→ Leave a review here: [Link]

Even a simple honest review would mean a lot.

No pressure at all — I appreciate your support either way.

Thanks,
[Your Name]

P.S. If you'd prefer to share feedback privately,
just reply to this email instead.
```

### Platforms to Target

| Platform | Best For | Link Format |
|----------|----------|-------------|
| G2 | B2B software | g2.com/products/[name]/reviews |
| Capterra | Business software | capterra.com/reviews/[id] |
| TrustRadius | Enterprise | trustradius.com/products/[name]/reviews |
| Product Hunt | Tech products | producthunt.com/posts/[name]/reviews |
| App Store | Mobile apps | apps.apple.com/app/[id] |
| Play Store | Android apps | play.google.com/store/apps/details?id=[id] |

## Feedback Collection

### What to Ask

**Product Feedback:**
- What made you sign up?
- What's your first impression?
- What's confusing or unclear?
- What feature would you add?

**Launch Feedback:**
- How did you find us on PH?
- What convinced you to try us?
- What almost stopped you?

### Feedback Survey Template

```
Subject: 60-second feedback (and a thanks)

Hey [Name],

Quick favor: could you answer 3 questions about
your [Product] experience?

1. What's the #1 thing you like so far?
   [Text box]

2. What's one thing we could improve?
   [Text box]

3. How likely are you to recommend us? (1-10)
   [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

→ [Survey Link]

Takes 60 seconds. Your feedback shapes what we
build next.

Thanks!
[Your Name]
```

## Claiming Your Product Hub

### What Is It?

Product Hunt creates a "product hub" for launched products. Claiming it gives you:
- Manage your product page
- Followers from upvoters
- Notification to followers for future launches

### How to Claim

1. Go to your product page
2. Click "Claim this product"
3. Verify ownership
4. Update product info as needed

### Benefits

- All upvoters become followers
- Send updates to followers
- Relaunch notifications automatic
- Build ongoing presence

## Maintaining Momentum

### Week 1-2 Actions

**Content:**
- Blog post about the launch
- Twitter thread with learnings
- LinkedIn post with results
- Indie Hackers retrospective

**Engagement:**
- Reply to all PH comments
- Thank individual supporters
- Engage with related products
- Participate in discussions

**Product:**
- Prioritize quick wins
- Implement easy feedback
- Fix any reported bugs
- Improve onboarding based on data

### Ongoing Presence

**Continue to:**
- Comment on new products
- Help other makers
- Share your learnings
- Build relationships

## Launch Retrospective

### Internal Debrief Template

```
LAUNCH RETROSPECTIVE: [Product Name]
Date: [Date]

RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Comments: [X]
• Signups: [X]
• Revenue: $[X]

WHAT WORKED:
• [Successful tactic 1]
• [Successful tactic 2]
• [Successful tactic 3]

WHAT DIDN'T:
• [Unsuccessful tactic 1]
• [Unsuccessful tactic 2]

SURPRISES:
• [Unexpected learning 1]
• [Unexpected learning 2]

KEY FEEDBACK THEMES:
• [Theme 1]: [Frequency]
• [Theme 2]: [Frequency]
• [Theme 3]: [Frequency]

ACTION ITEMS:
• [Immediate action]
• [Short-term action]
• [Long-term action]

WOULD WE LAUNCH AGAIN?
[Assessment and reasoning]

RELAUNCH POTENTIAL:
[When and what would trigger relaunch]
```

### Public Retrospective

Consider sharing:
- Honest results (numbers)
- What worked/didn't
- Lessons learned
- Advice for others

This builds credibility and community goodwill.

## Follow-Up Checklist

### Immediate (Day 1)
- [ ] Final PH comment thanking community
- [ ] Social media thank you posts
- [ ] Email to core supporters
- [ ] Final metrics documented
- [ ] Badge/ranking screenshots

### Short-Term (Week 1)
- [ ] All PH comments answered
- [ ] New signup welcome emails
- [ ] Review requests sent
- [ ] Product hub claimed
- [ ] Quick wins implemented

### Medium-Term (Week 2-4)
- [ ] Launch retrospective published
- [ ] Reviews collected
- [ ] Feedback analyzed
- [ ] Relationships built
- [ ] Relaunch potential assessed

## Output Format

```
POST-LAUNCH FOLLOW-UP PLAN: [Product Name]

LAUNCH RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Signups: [X]

DAY 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

WEEK 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

COMMUNICATIONS TO SEND:
1. Core supporters: [Template]
2. New signups: [Template]
3. Community: [Template]

REVIEWS TARGET:
• Platform 1: [X] reviews
• Platform 2: [X] reviews

CONTENT TO CREATE:
• [Content piece 1]
• [Content piece 2]

FEEDBACK TO IMPLEMENT:
• [Quick win 1]
• [Quick win 2]
```