home / skills / yoanbernabeu / producthunt-skills / ph-launch-strategy

ph-launch-strategy skill

This skill helps you design a Product Hunt launch strategy with objectives, timeline, and success metrics for a structured, successful rollout.

npx playbooks add skill yoanbernabeu/producthunt-skills --skill ph-launch-strategy

Review the files below or copy the command above to add this skill to your agents.

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---
name: ph-launch-strategy
description: Strategic planning for Product Hunt launches. Use this skill when you need to define launch objectives, create a preparation timeline, or develop an overall launch strategy. Helps with goal-setting, timeline creation, and strategic decision-making.
---

# Product Hunt Launch Strategy

This skill helps you create a comprehensive launch strategy for Product Hunt, from defining objectives to creating a detailed preparation timeline.

## When to Use This Skill

- Starting to plan a Product Hunt launch
- Defining launch objectives and success metrics
- Creating a preparation timeline (4-6 weeks recommended)
- Deciding between visibility, acquisition, or social proof goals
- Planning resource allocation for the launch

## Launch Objectives Framework

### Primary Objective Types

1. **Visibility & Brand Awareness**
   - Goal: Maximum exposure to tech community
   - Success metric: Views, impressions, social shares
   - Best timing: Weekdays (Tuesday-Thursday)
   - Required effort: High

2. **Customer Acquisition**
   - Goal: Drive signups, trials, or purchases
   - Success metric: Conversion rate, new users
   - Best timing: Weekdays for B2B, any day for B2C
   - Required effort: Very High

3. **Social Proof (Badge)**
   - Goal: Win "Product of the Day" badge
   - Success metric: Final ranking position
   - Best timing: Weekends for easier competition
   - Required effort: Medium

4. **Qualified Feedback**
   - Goal: Get expert feedback on MVP
   - Success metric: Comment quality, actionable insights
   - Best timing: Any day
   - Required effort: Medium

## 4-6 Week Preparation Timeline

### Week 1-2: Foundation
- [ ] Define primary and secondary objectives
- [ ] Audit current Product Hunt profile
- [ ] Start engaging with PH community (comments, upvotes)
- [ ] Research competitors and similar launches
- [ ] Create supporter list (friends, customers, community)

### Week 3: Content Preparation
- [ ] Write tagline (multiple versions for testing)
- [ ] Write product description
- [ ] Create thumbnail/GIF
- [ ] Prepare gallery images (4+ images)
- [ ] Script demo video
- [ ] Draft maker comment

### Week 4: Outreach Setup
- [ ] Prepare email templates (pre-launch, launch day, follow-up)
- [ ] Draft social media posts
- [ ] Identify communities to share with
- [ ] Consider hunter outreach (optional)
- [ ] Set up analytics tracking

### Week 5: Final Preparation
- [ ] Schedule launch date (specific day chosen)
- [ ] Finalize all assets
- [ ] Test all links and CTAs
- [ ] Prepare launch day discount/offer
- [ ] Create response templates for comments
- [ ] Brief team on launch day roles

### Week 6: Pre-Launch
- [ ] Final review of all materials
- [ ] Schedule posts and emails
- [ ] Notify close supporters of exact launch time
- [ ] Prepare launch day monitoring setup
- [ ] Get rest before launch day

## Strategic Considerations

### Product Readiness Checklist
- [ ] Product is live and accessible
- [ ] Core features work reliably
- [ ] Onboarding flow is smooth
- [ ] Support channels are ready
- [ ] Pricing/plans are finalized

### Team Preparation
- [ ] Assign launch day roles
- [ ] Set up communication channel (Slack, Discord)
- [ ] Create shift schedule for 24-hour coverage
- [ ] Prepare escalation procedures

## Output Format

When using this skill, provide:
1. **Objective Statement**: Clear primary goal with measurable success criteria
2. **Timeline**: Customized week-by-week preparation plan
3. **Resource Assessment**: Team availability and required assets
4. **Risk Factors**: Potential challenges and mitigation strategies
5. **Success Metrics**: Specific KPIs to track

## Example Strategy Output

```
LAUNCH STRATEGY: [Product Name]

PRIMARY OBJECTIVE: Customer Acquisition
Target: 500 signups within 48 hours of launch
Secondary: Achieve Top 5 Product of the Day

LAUNCH DATE: Tuesday, [Date] at 12:01 AM PST
Rationale: Maximum weekday traffic, B2B audience active

PREPARATION TIMELINE:
Week 1 (Starting [Date]): Foundation & Community Building
Week 2: Content Creation Sprint
Week 3: Outreach Preparation
Week 4: Final Polish & Scheduling

KEY MILESTONES:
- [Date]: All assets finalized
- [Date]: Email sequences scheduled
- [Date]: Team briefing complete
- [Date]: LAUNCH

SUCCESS METRICS:
- Upvotes: Target 400+
- Comments: Target 50+
- Website visits: Target 2,000+
- Signups: Target 500+
```

Overview

This skill provides step-by-step strategic planning for Product Hunt launches, from defining clear objectives to a tailored 4–6 week preparation timeline. It helps founders and marketers prioritize goals, allocate resources, and set measurable success criteria for launch day and the following 48–72 hours.

How this skill works

I inspect your product goals, team capacity, and target audience to recommend a primary objective (visibility, acquisition, social proof, or feedback). Then I produce a week-by-week timeline, a resource assessment, risk mitigations, and concrete success metrics you can track during and after the launch. Outputs are actionable and formatted for execution by small teams.

When to use it

You’re beginning to plan a Product Hunt launch and need a structured approach
You must choose between visibility, customer acquisition, social proof, or feedback as a primary goal
You need a concrete 4–6 week prep timeline and launch-day checklist
You want to align team roles, communication, and monitoring for launch day
You need measurable KPIs and contingency plans for risky scenarios

Best practices

Pick one clear primary objective and one secondary objective to focus resources
Start community engagement 2–4 weeks before launch to build organic momentum
Prepare multiple tagline and thumbnail variants and A/B test where possible
Assign launch-day roles and create a simple escalation plan for issues
Track a short list of KPIs (upvotes, comments, visits, signups) and instrument analytics early

Example use cases

B2B SaaS aiming for customer acquisition with a target of 500 signups in 48 hours
Indie maker seeking Product of the Day badge and planning weekend launch tactics
Early-stage product gathering qualified feedback and expert comments from PH community
Startup coordinating a global team for 24-hour launch coverage and monitoring
Founder preparing email and social sequences to convert early traffic into trials

FAQ

How long before launch should I start preparing?

Begin structured preparation 4–6 weeks out; community engagement and asset creation should start immediately.

Which day is best to launch on Product Hunt?

Choose weekdays (Tue–Thu) for visibility and B2B; weekends can work for social proof with lower competition.

What KPIs should I track first?

Prioritize upvotes, comments, website visits, and conversion rate to signups or trials.