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competitor-analysis skill

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/employees/pm/skills/competitor-analysis

This skill delivers a structured competitor analysis with feature matrix, strengths/weaknesses, and actionable recommendations to guide product decisions.

This is most likely a fork of the aico-pm-competitor-analysis skill from yellinzero

npx playbooks add skill yellinzero/aico --skill competitor-analysis

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: aico-pm-competitor-analysis
description: |
  Research and analyze competitors with STRUCTURED output: feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations.

  UNIQUE VALUE: Creates standardized competitor analysis document with feature matrix and strategic recommendations.

  Use this skill when:
  - User asks "what do competitors do?", "who are our competitors?"
  - User mentions competitor names or asks for product comparison
  - User asks for "competitor analysis", "market research", "competitive landscape"
  - Entering new market, feature area, or evaluating product direction
  - Need to understand competitive landscape before making product decisions
  - Writing PRD and need market context or differentiation strategy

  Output format: Feature comparison matrix + Strengths/Weaknesses + Actionable recommendations
---

# Competitor Analysis

## Language Configuration

Before generating any content, check `aico.json` in project root for `language` field to determine the output language. If not set, default to English.

## Process

1. **Identify competitors**: Direct and indirect
2. **Create feature matrix**: Compare capabilities
3. **Analyze each competitor**: Strengths, weaknesses, positioning
4. **Identify market gaps**: Opportunities for differentiation
5. **Develop recommendations**: Actionable strategies

## Analysis Document Template

```markdown
# Competitor Analysis: [Product Area]

## Executive Summary

[2-3 sentence overview of findings]

## Competitors Overview

| Competitor | Type     | Target Users | Key Strength |
| ---------- | -------- | ------------ | ------------ |
| [Name]     | Direct   | [Users]      | [Strength]   |
| [Name]     | Indirect | [Users]      | [Strength]   |

## Feature Comparison

| Feature     | Us    | Competitor A | Competitor B |
| ----------- | ----- | ------------ | ------------ |
| [Feature 1] | ✓/✗/- | ✓/✗/-        | ✓/✗/-        |

Legend: ✓ Has / ✗ Doesn't have / - Partial

## Detailed Analysis

### [Competitor Name]

- **Strengths**: [What they do well]
- **Weaknesses**: [Where they fall short]
- **Positioning**: [How they position themselves]

## Opportunities

### Gaps in Market

- [Gap 1]: [How we can address]

### Differentiation Strategies

- [Strategy 1]

## Recommendations

- [Actionable recommendation based on analysis]
```

## Research Sources

- Product websites and documentation
- User reviews (G2, Capterra, etc.)
- Social media and community feedback
- Direct product trials

## Key Rules

- ALWAYS include both direct and indirect competitors
- MUST create feature comparison matrix
- ALWAYS end with actionable recommendations
- Include positioning and strategy, not just features

## Common Mistakes

- ❌ Only direct competitors → ✅ Include indirect/adjacent
- ❌ Feature-only focus → ✅ Include positioning/strategy
- ❌ No recommendations → ✅ Always end with actions

Overview

This skill researches and analyzes competitors and delivers a standardized, structured output: a feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations. It streamlines competitive research into a repeatable document you can use for product decisions, PRDs, and go-to-market strategies. The output is tailored to include both direct and indirect competitors and ends with clear, prioritized actions.

How this skill works

I identify direct and indirect competitors based on your product area and target users, gather public sources (product pages, docs, reviews, social feedback), and synthesize capabilities into a feature matrix. For each competitor I produce concise strengths, weaknesses, and positioning notes, then highlight market gaps and propose concrete differentiation strategies. The final deliverable always includes prioritized, actionable recommendations tied to the analysis.

When to use it

You ask “who are our competitors?” or “what do competitors do?”
You provide competitor names or request product comparisons
Preparing a PRD or feature spec and need market context
Entering a new market or feature area and assessing fit
Needing strategic recommendations for product direction or differentiation

Best practices

Provide target product area and top 3–6 competitors or allow me to identify them
Specify primary user segments and top use cases to focus the matrix
Request particular features or dimensions to compare (pricing, integrations, UX, scalability)
Use findings to update roadmap items and success metrics tied to recommendations
Validate recommendations with at least one direct product trial or user interview before major investment

Example use cases

Generate a 1-page competitive brief before scoping a new feature
Compare your product to named rivals with a feature matrix for the executive team
Identify gaps and recommended quick wins for product-market fit
Create positioning guidance and messaging differences for marketing
Prioritize roadmap changes after a feature-by-feature competitive gap analysis

FAQ

What format will the output use?

The deliverable includes a feature comparison matrix, individual competitor strengths/weaknesses/positioning, market gaps, differentiation strategies, and prioritized actionable recommendations.

Do you include indirect competitors?

Yes. I always include both direct and indirect competitors and call out adjacent offers that could impact strategy.

What sources do you use?

Typical sources are product websites, docs, reviews (G2/Capterra), social/community feedback, and direct product trials if available.