playbooks

home / skills / xfstudio / skills / geo-fundamentals

geo-fundamentals skill

/geo-fundamentals

This skill helps you optimize AI search engine citations by applying GEO fundamentals to content, structure, and sources for reliable AI references.

This is most likely a fork of the geo-fundamentals skill from vudovn
npx playbooks add skill xfstudio/skills --skill geo-fundamentals

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
3.4 KB
---
name: geo-fundamentals
description: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
allowed-tools: Read, Glob, Grep
---

# GEO Fundamentals

> Optimization for AI-powered search engines.

---

## 1. What is GEO?

**GEO** = Generative Engine Optimization

| Goal | Platform |
|------|----------|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |

### SEO vs GEO

| Aspect | SEO | GEO |
|--------|-----|-----|
| Goal | #1 ranking | AI citations |
| Platform | Google | AI engines |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |

---

## 2. AI Engine Landscape

| Engine | Citation Style | Opportunity |
|--------|----------------|-------------|
| **Perplexity** | Numbered [1][2] | Highest citation rate |
| **ChatGPT** | Inline/footnotes | Custom GPTs |
| **Claude** | Contextual | Long-form content |
| **Gemini** | Sources section | SEO crossover |

---

## 3. RAG Retrieval Factors

How AI engines select content to cite:

| Factor | Weight |
|--------|--------|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |

---

## 4. Content That Gets Cited

| Element | Why It Works |
|---------|--------------|
| **Original statistics** | Unique, citable data |
| **Expert quotes** | Authority transfer |
| **Clear definitions** | Easy to extract |
| **Step-by-step guides** | Actionable value |
| **Comparison tables** | Structured info |
| **FAQ sections** | Direct answers |

---

## 5. GEO Content Checklist

### Content Elements

- [ ] Question-based titles
- [ ] Summary/TL;DR at top
- [ ] Original data with sources
- [ ] Expert quotes (name, title)
- [ ] FAQ section (3-5 Q&A)
- [ ] Clear definitions
- [ ] "Last updated" timestamp
- [ ] Author with credentials

### Technical Elements

- [ ] Article schema with dates
- [ ] Person schema for author
- [ ] FAQPage schema
- [ ] Fast loading (< 2.5s)
- [ ] Clean HTML structure

---

## 6. Entity Building

| Action | Purpose |
|--------|---------|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |

---

## 7. AI Crawler Access

### Key AI User-Agents

| Crawler | Engine |
|---------|--------|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |

### Access Decision

| Strategy | When |
|----------|------|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |

---

## 8. Measurement

| Metric | How to Track |
|--------|--------------|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |

---

## 9. Anti-Patterns

| ❌ Don't | ✅ Do |
|----------|-------|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |

---

> **Remember:** AI cites content that's clear, authoritative, and easy to extract. Be the best answer.

---

## Script

| Script | Purpose | Command |
|--------|---------|---------|
| `scripts/geo_checker.py` | GEO audit (AI citation readiness) | `python scripts/geo_checker.py <project_path>` |

Overview

This skill delivers a practical Generative Engine Optimization (GEO) audit and checklist to increase the chance your content is cited by AI search engines like ChatGPT, Perplexity, Claude, and Gemini. It packages inspection logic and guidance in a small Python-based tool that checks content elements, metadata, and technical signals that AI retrieval systems favor. Use it to prepare articles, docs, or product pages for higher AI citation rates.

How this skill works

The skill runs an automated GEO audit that inspects on-page content, metadata, schema presence, and technical signals (page speed and HTML structure). It evaluates semantic relevance, entity signals, FAQ and schema implementation, timestamps, and author credentials against a checklist tuned for AI citation factors. The output highlights missing items and gives concrete remediation steps. A provided script (geo_checker.py) can be run against a project directory to produce the report.

When to use it

  • Preparing new content intended to be cited by AI assistants
  • Auditing high-value pages for improved AI citation likelihood
  • Before major content launches or updates to ensure GEO readiness
  • When tracking competitor citation share and improving authority signals
  • When implementing schema and fast-loading page optimizations

Best practices

  • Use question-based titles and a top TL;DR to make extraction easy for RAG systems
  • Include original data, named expert quotes, and clear definitions to increase authority
  • Implement Article, Person, and FAQPage schema with publish and update timestamps
  • Ensure pages load quickly (<2.5s) and maintain clean, semantic HTML structure
  • Keep consistent entity information across web profiles (author, brand, organization)

Example use cases

  • Audit a blog post and add FAQ schema so AI engines extract concise answers
  • Prepare a product page with original specs and author attribution to boost citation probability
  • Compare competitor pages to identify missing entity signals and schema gaps
  • Run the checker as part of pre-launch QA to verify timestamps, author info, and fast load times
  • Optimize documentation and how-to guides with step-by-step sections and comparison tables for easier citation

FAQ

What does the GEO audit prioritize?

It prioritizes semantic relevance, entity signals, schema, authoritative elements (original data and expert quotes), and technical accessibility for AI crawlers.

Which AI crawlers should I allow?

If you want citations, allow major AI crawlers (GPTBot, PerplexityBot, Claude-Web). Use selective blocking only when you explicitly want to avoid training or indexing by a specific engine.