home / skills / willsigmon / sigstack / leavn-ops

leavn-ops skill

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This skill streamlines marketing and release workflows for Leavn, including ASO, content marketing, and competitor research insights.

npx playbooks add skill willsigmon/sigstack --skill leavn-ops

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SKILL.md

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---
name: Leavn Ops
description: Leavn marketing operations - ASO, content marketing, release pipeline, competitor research
allowed-tools: Read, Edit, Grep, Bash
---

# Leavn Ops

Marketing and operations workflows for Leavn app.

## App Store Optimization

### Keywords
- Competitor analysis (YouVersion, Hallow, Pray.com keywords)
- Autocomplete research
- Localized listings generation

### Reviews
- Response drafting
- Sentiment analysis

## Content Marketing

### Devotionals
1. Scripture-anchored
2. Relatable opening (universal experience)
3. Practical application (2-3 takeaways)
4. Prayer closing

### Social Content
- Platform-specific posts
- Content calendar generation
- Video scripts (30s-2min)

## Release Pipeline

### Pre-Release
- Code freeze verification
- Critical bug check
- Changelog generation from commits

### Release Artifacts
- Release notes
- Social announcements
- App Store update text

## Competitor Research

### Primary Competitors
1. **YouVersion** - Market leader, community features
2. **Hallow** - Premium prayer/meditation, Catholic focus
3. **Pray.com** - Audio content, celebrity prayers
4. **Glorify** - Modern design, devotional focus

### Analysis Methods
- Feature teardown
- Sentiment monitoring
- User interview synthesis

Overview

This skill organizes marketing and operations workflows for the Leavn app, covering ASO, content marketing, release pipeline, and competitor research. It provides repeatable templates and checks to streamline app launches, content production, and market analysis. The goal is to improve discoverability, engagement, and release reliability with practical, repeatable processes.

How this skill works

Leavn Ops inspects app store signals, competitor features, and user sentiment to generate keyword lists, localized listings, and review response drafts. It structures content marketing output—devotionals, social posts, and video scripts—using platform-aware formats and calendar-ready schedules. For releases, it verifies pre-release conditions, generates changelogs from commits, and composes release artifacts and announcement copy.

When to use it

Preparing an App Store update or new store listing
Planning a month of devotional and social content
Running competitor analysis to prioritize product features
Before code freeze to validate release readiness
After major user feedback to synthesize reviews and sentiment

Best practices

Use autocomplete and competitor keyword overlap to prioritize ASO targets
Localize listings and keywords for top markets rather than all languages at once
Structure devotionals with scripture anchor, relatable opening, 2–3 takeaways, and a prayer close
Automate changelog generation from commits and include user-facing highlights in release notes
Monitor sentiment over time and synthesize user interviews to inform roadmap decisions

Example use cases

Generate a localized App Store listing and prioritized keyword list against YouVersion and Hallow
Produce a two-week devotional and social calendar with 30s video scripts for launch promotion
Run pre-release checks: confirm code freeze, run critical bug checklist, and auto-generate changelog
Draft responses to low-rating reviews with sentiment context and suggested fixes
Perform a feature teardown of Pray.com and Glorify to inform a competitive feature brief

FAQ

Can this skill generate localized app store text automatically?

Yes. It produces localized listing drafts and prioritized keyword suggestions, but human review is recommended for cultural and theological nuances.

How does it create changelogs and release notes?

It extracts commit messages to form a user-facing changelog, highlights critical fixes, and formats release notes and social announcement copy for distribution.