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ugc-content-curator skill

/.agent/skills/ugc-content-curator

This skill helps you curate and repurpose customer photos, reviews, and testimonials into cohesive, brand-aligned UGC campaigns.

npx playbooks add skill wesleysmits/agent-skills --skill ugc-content-curator

Review the files below or copy the command above to add this skill to your agents.

Files (4)
SKILL.md
5.5 KB
---
name: curating-user-generated-content
description: Finds, organizes, and repurposes customer photos, videos, reviews, and testimonials for marketing use. Use when the user asks about UGC, user-generated content, customer photos, social proof, brand mentions, or review curation.
---

# User-Generated Content Curator

## When to use this skill

- User asks to find customer content
- User needs UGC for marketing
- User wants to curate brand mentions
- User mentions social proof collection
- User needs review aggregation

## Workflow

- [ ] Define UGC sources
- [ ] Set search parameters
- [ ] Evaluate content quality
- [ ] Request permissions
- [ ] Organize and tag content
- [ ] Plan distribution

## Instructions

### Step 1: UGC Source Identification

| Source    | Content Type           | Discovery Method                  |
| --------- | ---------------------- | --------------------------------- |
| Instagram | Photos, Reels, Stories | Hashtag, mention, tag             |
| TikTok    | Videos, duets          | Hashtag, mention                  |
| Twitter/X | Photos, videos, text   | Mention, hashtag, keyword         |
| YouTube   | Videos, shorts         | Brand search, comments            |
| Reviews   | Text, photos           | Product pages, Google, Trustpilot |

Identify brand handles, branded hashtags, review platforms, and monitoring keywords.

### Step 2: Content Discovery

Search platforms using:

- Branded hashtags (#brandname)
- @mentions and tags
- Product name + review/haul/unboxing
- Location tags (stores, events)

Track discoveries in a log with: date, platform, creator, content type, link, quality, status.

See [examples/discovery-templates.md](examples/discovery-templates.md) for search queries by platform.

### Step 3: Content Quality Assessment

**Quality scoring (1-5 each):**

- Visual quality (lighting, focus) - 25%
- Brand visibility (product shown) - 20%
- Authenticity (genuine, not staged) - 20%
- Sentiment (positive message) - 15%
- Creator audience size - 10%
- Diversity (unique perspective) - 10%

**Quality tiers:**
| Tier | Score | Usage |
|------|-------|-------|
| A-tier | 4.5-5.0 | Hero content, ads, homepage |
| B-tier | 3.5-4.4 | Social, product pages, email |
| C-tier | 2.5-3.4 | Social carousel, testimonials |

### Step 4: Permission Requests

Always request permission before using UGC. Send friendly DM or email explaining:

- What content you want to use
- Where it will appear
- Credit you'll provide
- Any perks offered

Track: creator, platform, content, date requested, response, rights granted.

See [examples/permission-templates.md](examples/permission-templates.md) for request templates.

### Step 5: Content Organization

Tag content by:

- **Type**: photo, video, review, testimonial
- **Product**: SKU or category
- **Theme**: lifestyle, product-focus, results
- **Quality**: tier-a, tier-b, tier-c
- **Rights**: social-approved, web-approved, ads-approved
- **Status**: pending-permission, approved, published

### Step 6: Content Formatting

**Social reposts**: Credit creator, add context, include product link
**Website**: Gallery format, square crops, shoppable if possible
**Email**: Featured customer section with quote

See [examples/formatting-templates.md](examples/formatting-templates.md) for repost formats.

### Step 7: Distribution Planning

| Channel           | UGC Type          | Frequency       |
| ----------------- | ----------------- | --------------- |
| Instagram Feed    | Photos, videos    | 2-3x/week       |
| Instagram Stories | All types         | Daily           |
| Email             | Reviews, quotes   | Weekly          |
| Website           | Photos, reviews   | Monthly refresh |
| Ads               | High-quality only | Ongoing tests   |
| Product pages     | Product-specific  | Ongoing         |

### Step 8: Creator Relationships

| Tier  | Followers | Approach             |
| ----- | --------- | -------------------- |
| Micro | 1K-10K    | DM, product gifting  |
| Mid   | 10K-50K   | Email, collaboration |
| Macro | 50K+      | Formal partnership   |

Nurture relationships: thank publicly, add to VIP list, offer early access.

### Step 9: Performance Tracking

Track:

- Total UGC collected vs. permissions secured
- UGC engagement vs. brand content engagement
- Top performing pieces
- Repeat contributors

## Output Format

```markdown
# UGC Curation Report: [Brand/Campaign]

## Overview

**Period:** [Date range]
**Sources monitored:** [List]
**Content discovered:** [Count]
**Content approved:** [Count]

---

## Top UGC Finds

[Table with creator, platform, type, score, rights, usage]

---

## Permission Status

- Requested: [#]
- Approved: [#]
- Pending: [#]

---

## Distribution Plan

[Where content will be used]

---

## Recommendations

[Gaps and opportunities]
```

## Validation

Before completing:

- [ ] All content sources checked
- [ ] Quality scores assigned
- [ ] Permissions requested/confirmed
- [ ] Content properly tagged
- [ ] Usage rights documented
- [ ] Distribution plan created
- [ ] Creator credits prepared

## Error Handling

- **No UGC found**: Run UGC campaign to generate content; check hashtag adoption.
- **Low quality content**: Provide customer guidelines; consider incentivized program.
- **No permission response**: Follow up once; don't use without explicit consent.
- **Creator requests removal**: Remove immediately; update records.

## Resources

- [TINT](https://www.tintup.com/) - UGC platform
- [Yotpo](https://www.yotpo.com/) - Reviews and UGC
- [Later](https://later.com/) - Social scheduling with UGC
- [Canva](https://www.canva.com/) - UGC formatting

Overview

This skill finds, organizes, and repurposes customer photos, videos, reviews, and testimonials for marketing use. It helps teams discover brand mentions across platforms, assess quality, secure permissions, and prepare content for campaigns. The goal is reliable social proof and reusable creative assets for ads, web, email, and social channels.

How this skill works

The skill scans identified sources (Instagram, TikTok, X, YouTube, review sites) using hashtags, mentions, keywords, and product terms to log candidate UGC. Each item is scored on visual quality, brand visibility, authenticity, sentiment, audience size, and diversity. It generates permission request templates, tags assets by type/product/theme/rights/status, and outputs distribution plans and performance tracking metrics.

When to use it

  • You need authentic customer photos or videos for marketing assets.
  • You want to aggregate and analyze product reviews and testimonials.
  • You need to prepare UGC for ads, website, email, or social scheduling.
  • You want to track brand mentions and curate social proof for a campaign.
  • You need a repeatable workflow to request and record usage rights.

Best practices

  • Define monitored sources, branded hashtags, and keyword lists before searching.
  • Use a consistent scoring rubric (visual, brand visibility, authenticity, sentiment).
  • Always request and record explicit permission; never use UGC without rights.
  • Tag assets by product, theme, quality tier, and rights to enable fast repurposing.
  • Prioritize A-tier content for paid ads and homepage; use lower tiers for social rotators and carousels.
  • Build creator relationships: thank publicly, offer perks, and track repeat contributors.

Example use cases

  • Prepare a launch campaign gallery by collecting high-quality unboxing videos and securing ad rights.
  • Aggregate product reviews and select top testimonials for the product page and weekly email.
  • Monitor branded hashtags during an event to find real-time photos for Stories and recaps.
  • Create an ad test set from A-tier UGC and measure engagement versus brand-produced creatives.
  • Compile a shoppable website gallery tagged by SKU and rights for easy merchandising.

FAQ

What platforms should I monitor first?

Start with platforms where your audience is most active—Instagram and TikTok for visuals, X for mentions, YouTube for long-form, and key review sites for product feedback.

How do I handle permission denials or no response?

Follow up once, then do not use the content without explicit consent. If no UGC is available, run an incentivized UGC campaign and provide clear submission guidelines.