home / skills / wesleysmits / agent-skills / content-repurposing-engine
This skill transforms a single content piece into multiple formats across platforms, maximizing reach and ROI.
npx playbooks add skill wesleysmits/agent-skills --skill content-repurposing-engineReview the files below or copy the command above to add this skill to your agents.
---
name: repurposing-content
description: Transforms single pieces of content into multiple formats across platforms. Use when the user asks about content repurposing, atomizing content, multi-format content, or creating social posts from blog content.
---
# Content Repurposing Engine
## When to use this skill
- User asks to repurpose existing content
- User wants to turn a blog post into social content
- User needs to create multiple formats from one piece
- User mentions content atomization
- User wants to maximize content ROI
## Workflow
- [ ] Identify source content
- [ ] Extract key elements
- [ ] Map to target formats
- [ ] Create format-specific versions
- [ ] Plan distribution schedule
- [ ] Track repurposing coverage
## Instructions
### Step 1: Identify Source Content
**High-value source types:**
| Source Type | Repurposing Potential | Best Outputs |
| ----------------------------- | --------------------- | --------------------------- |
| Long-form blog (2,000+ words) | Very high | Everything |
| Podcast episode | High | Blog, clips, quotes, social |
| Video (10+ min) | Very high | Shorts, blog, social, clips |
| Webinar | High | Blog, email series, clips |
| Case study | Medium | Social proof, testimonials |
| Research/data | High | Infographics, social stats |
| Interview | High | Quotes, clips, blog |
### Step 2: Content Extraction Framework
**Extract these elements from source:**
```markdown
## Content Extraction: [Source Title]
### Core Message
[One-sentence summary of the main point]
### Key Takeaways (3-5)
1. [Takeaway 1]
2. [Takeaway 2]
3. [Takeaway 3]
### Quotable Lines
- "[Quote 1]"
- "[Quote 2]"
- "[Quote 3]"
### Statistics/Data Points
- [Stat 1]
- [Stat 2]
### Step-by-Step Processes
1. [Step 1]
2. [Step 2]
3. [Step 3]
### Stories/Examples
- [Story/example 1]
- [Story/example 2]
### Questions Answered
- [Question 1]: [Answer summary]
- [Question 2]: [Answer summary]
### Controversal/Hot Takes
- [Opinion that sparks discussion]
```
### Step 3: Repurposing Matrix
**One piece → many formats:**
| Source Format | Output Formats |
| ------------- | ------------------------------------------------------------------------------------------------------- |
| Blog post | → Twitter thread, LinkedIn post, carousel, email, video script, podcast notes, quote cards, infographic |
| Podcast | → Blog transcript, audiogram clips, quote cards, social posts, YouTube video, newsletter |
| Video | → Shorts/Reels, blog post, GIFs, thumbnails, quote cards, podcast audio, transcript |
| Webinar | → Blog series, email sequence, video clips, slide deck, checklist, social posts |
| Case study | → Testimonial graphics, social proof, email, video testimonial script |
### Step 4: Format Templates
**Twitter/X thread:**
```markdown
## Thread: [Topic]
🧵 [Hook - bold claim or question]
1/ [First point - expand on hook]
2/ [Second point - key insight]
3/ [Third point - example or data]
4/ [Fourth point - actionable tip]
5/ [Fifth point - summary or call-to-action]
Want the full breakdown?
[Link to original content]
```
**LinkedIn post:**
```markdown
[Hook line - pattern interrupt or bold statement]
[Blank line]
[Problem or context - 2-3 sentences]
[Blank line]
Here's what I learned:
→ [Point 1]
→ [Point 2]
→ [Point 3]
→ [Point 4]
→ [Point 5]
[Blank line]
[Key takeaway or lesson]
[Blank line]
[Question to drive engagement]
[Blank line]
♻️ Repost if this was helpful
🔔 Follow [Name] for more [topic]
```
**Instagram carousel:**
```markdown
## Carousel: [Topic]
**Slide 1 (Cover):**
[Bold headline - promise or hook]
[Subtext: Swipe to learn →]
**Slide 2:**
[Point 1 headline]
[2-3 bullet points or short explanation]
**Slide 3:**
[Point 2 headline]
[2-3 bullet points or short explanation]
**Slide 4:**
[Point 3 headline]
[2-3 bullet points or short explanation]
**Slide 5:**
[Point 4 headline]
[2-3 bullet points or short explanation]
**Slide 6 (CTA):**
[Summary or key takeaway]
[Call to action: Save, share, follow]
[Link mention: "Full guide in bio"]
```
**Email newsletter:**
```markdown
Subject: [Curiosity hook from content]
Hey [Name],
[Personal intro connecting to the topic - 1-2 sentences]
This week, I [published/recorded/created] [content] about [topic].
**The TL;DR:**
[3-5 bullet points summarizing key insights]
**The one thing to remember:**
[Single most important takeaway]
**Go deeper:**
[Link to full content]
[Sign-off]
P.S. [Additional hook or teaser for next content]
```
**Quote card:**
```markdown
## Quote Card Specs
**Quote:** "[Powerful quote from content - max 100 chars]"
**Attribution:** — [Author name]
**Source:** [Content title or context]
**Design notes:**
- Dimensions: 1080x1080 (Instagram) or 1200x628 (LinkedIn)
- Background: Brand color or relevant image
- Font: Large, readable quote text
- Logo: Bottom corner
```
**Short-form video script (Reels/Shorts/TikTok):**
```markdown
## Short: [Topic]
**Hook (0-3 sec):**
[Visual + opening line to stop scroll]
**Context (3-10 sec):**
[Quick setup - what problem you're solving]
**Value (10-45 sec):**
[Main points - rapid delivery]
- Point 1
- Point 2
- Point 3
**Payoff (45-55 sec):**
[Result or key takeaway]
**CTA (55-60 sec):**
[Follow for more / Link in bio / Comment]
```
**Infographic outline:**
```markdown
## Infographic: [Topic]
**Title:** [Compelling headline]
**Section 1:** [Intro/context]
- Key stat or hook
**Section 2:** [Main content]
- Point 1 with icon
- Point 2 with icon
- Point 3 with icon
**Section 3:** [Process or steps]
- Step 1 → Step 2 → Step 3
**Section 4:** [Data visualization]
- Chart, graph, or comparison
**Footer:**
- Source attribution
- Brand logo
- Website/CTA
```
### Step 5: Platform Adaptation Guide
**Tone and style by platform:**
| Platform | Tone | Length | Format |
| --------- | ------------------------- | ------------------- | ------------------------- |
| Twitter/X | Punchy, direct | 280 chars or thread | Text, threads, images |
| LinkedIn | Professional, insightful | 1,300 chars optimal | Text, carousels, video |
| Instagram | Visual, inspiring | Caption 125 chars | Carousels, Reels, Stories |
| TikTok | Casual, trendy | 60 sec video | Video, trends |
| YouTube | Educational, entertaining | 8-15 min optimal | Long-form video |
| Email | Personal, valuable | 200-500 words | Newsletter |
| Pinterest | Aspirational, helpful | Title + description | Pins, infographics |
### Step 6: Repurposing Schedule
**Distribution timeline:**
```markdown
## Repurposing Schedule: [Original Content Title]
**Day 0:** Publish original [blog/video/podcast]
**Day 1:**
- LinkedIn post (key insight)
- Twitter thread (full breakdown)
**Day 2:**
- Instagram carousel
- Email newsletter
**Day 3:**
- Quote card #1
- TikTok/Reel (short version)
**Day 5:**
- Quote card #2
- Pinterest infographic
**Day 7:**
- LinkedIn post (different angle)
- Twitter post (single insight)
**Day 14:**
- Reshare with new hook
- Email to non-openers
**Day 30:**
- Update and reshare
- New format test
```
### Step 7: Repurposing Checklist
**For each source content:**
```markdown
## Repurposing Tracker: [Content Title]
**Source:** [URL/location]
**Published:** [Date]
| Format | Status | Published | Link |
| ------------------ | ------ | --------- | ---- |
| Twitter thread | ☐ | | |
| LinkedIn post | ☐ | | |
| Instagram carousel | ☐ | | |
| Instagram Reel | ☐ | | |
| TikTok | ☐ | | |
| Email newsletter | ☐ | | |
| Quote card #1 | ☐ | | |
| Quote card #2 | ☐ | | |
| YouTube Short | ☐ | | |
| Pinterest pin | ☐ | | |
| Infographic | ☐ | | |
| Podcast mention | ☐ | | |
```
### Step 8: Evergreen vs Timely Content
**Repurposing strategy by type:**
| Content Type | Repurposing Frequency | Notes |
| ------------ | --------------------------------- | ------------------------------ |
| Evergreen | Monthly reshare, quarterly update | Change hooks, refresh data |
| Timely | Immediate, then archive | Fast repurpose, short lifespan |
| Seasonal | Annual update and reshare | Update dates, refresh examples |
| Trending | Same-day repurpose | Quick turnaround priority |
## Output Format
```markdown
## Content Repurposing Plan: [Source Title]
**Source:** [Type and URL]
**Core message:** [One sentence]
**Target platforms:** [List]
---
### Extracted Elements
**Key takeaways:**
1.
2.
3.
## **Quotable lines:**
- **Data points:**
- ***
### Repurposed Content
#### Twitter Thread
[Full thread]
#### LinkedIn Post
[Full post]
#### Instagram Carousel
[Slide-by-slide outline]
#### Email Newsletter
[Full email]
#### Quote Cards
[2-3 quote specifications]
#### Short-Form Video Script
[Full script]
---
### Distribution Schedule
| Day | Platform | Format | Status |
| --- | -------- | ------ | ------ |
| | | | |
---
### Notes
- [Any platform-specific adaptations]
- [Hooks to test]
```
## Validation
Before completing:
- [ ] Key messages extracted from source
- [ ] At least 5 formats created
- [ ] Platform-specific adaptations made
- [ ] Distribution schedule planned
- [ ] All content links back to original
- [ ] Hooks varied across platforms
- [ ] CTAs included in each format
- [ ] Visual assets specified
## Error Handling
- **Source too short**: Focus on fewer, higher-quality repurposed pieces.
- **No clear takeaways**: Ask for the main point or desired outcome.
- **Platform not specified**: Create for top 3: LinkedIn, Twitter, Instagram.
- **No visual assets**: Specify quote cards and suggest Canva templates.
- **Duplicate content concern**: Vary hooks, angles, and formats significantly.
## Resources
- [Repurpose.io](https://repurpose.io/) - Automated repurposing
- [Canva](https://www.canva.com/) - Visual content creation
- [Descript](https://www.descript.com/) - Video/audio editing
- [Headliner](https://www.headliner.app/) - Audiograms
- [Typefully](https://typefully.com/) - Twitter threads
This skill transforms a single piece of content into multiple format-ready assets across platforms to increase reach and ROI. It helps extract core messages, map outputs to channels, and produce platform-optimized drafts like threads, carousels, short-video scripts, and email newsletters. Use it to scale distribution without rewriting from scratch.
The skill inspects the source content and extracts the core message, key takeaways, quotable lines, data points, steps, and examples. It maps those elements to a repurposing matrix and generates format-specific templates and drafts (Twitter/X threads, LinkedIn posts, Instagram carousels, short-form video scripts, email copy, quote cards, infographics). It also returns a distribution schedule and a checklist to track publishing status.
What if my source content is short?
If the source is short, focus on fewer high-quality outputs: a single social post, a quote card, and a short-form video script. Ask for more context or combine related pieces.
How many formats should I produce per source?
Aim for 4–8 outputs that cover owned channels (email, blog) plus 2–3 social platforms. Prioritize formats with highest audience impact for your goals.
Can this handle evergreen vs timely content differently?
Yes. Evergreen content gets scheduled reshares and quarterly updates; timely content requires immediate repurposing and short-lived distribution windows.