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competitor-content-analyzer skill

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/.agent/skills/competitor-content-analyzer

This skill helps you conduct competitor content analysis, identify gaps, and craft differentiation angles with actionable plans.

npx playbooks add skill wesleysmits/agent-skills --skill competitor-content-analyzer

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: analyzing-competitor-content
description: Analyzes competitor content strategy and identifies differentiation opportunities. Use when the user asks about competitor analysis, content gaps, competitive research, or finding unique angles.
---

# Competitor Content Analyzer

## When to use this skill

- User asks to analyze competitor content
- User wants to find content gaps
- User needs differentiation strategies
- User mentions competitive research
- User wants to identify content opportunities

## Workflow

- [ ] Identify competitors to analyze
- [ ] Audit their content assets
- [ ] Analyze content patterns
- [ ] Identify gaps and opportunities
- [ ] Suggest differentiation angles
- [ ] Create action plan

## Instructions

### Step 1: Identify Competitors

**Competitor types:**

| Type         | Description                      | Where to Find               |
| ------------ | -------------------------------- | --------------------------- |
| Direct       | Same product/service             | Industry knowledge, search  |
| Indirect     | Different solution, same problem | Search for problem keywords |
| Aspirational | Where you want to be             | Industry leaders            |
| Content      | Rank for your keywords           | SERP analysis               |

**Competitor identification template:**

```markdown
## Competitor List

### Direct Competitors

| Competitor | URL   | Why They Compete        |
| ---------- | ----- | ----------------------- |
| [Name]     | [URL] | [Same audience/product] |

### Content Competitors

| Competitor | URL   | Keywords They Own |
| ---------- | ----- | ----------------- |
| [Name]     | [URL] | [Top keywords]    |

### Aspirational Competitors

| Competitor | URL   | What to Learn                |
| ---------- | ----- | ---------------------------- |
| [Name]     | [URL] | [Content strategy strengths] |
```

### Step 2: Content Audit Framework

**Audit categories:**

| Category  | What to Analyze                            |
| --------- | ------------------------------------------ |
| Blog      | Post frequency, topics, length, format     |
| Social    | Platforms, posting cadence, engagement     |
| Video     | YouTube presence, video types, frequency   |
| Email     | Newsletter frequency, topics, lead magnets |
| Podcast   | Show format, episode frequency, guests     |
| Resources | Ebooks, tools, templates, courses          |

**Blog audit template:**

```markdown
## Blog Audit: [Competitor Name]

**URL:** [Blog URL]
**Analyzed:** [Date]

### Publishing Cadence

- Posts per month: [X]
- Publishing days: [Days]

### Content Categories

| Category  | Post Count | % of Total |
| --------- | ---------- | ---------- |
| [Topic 1] | [X]        | [X%]       |
| [Topic 2] | [X]        | [X%]       |
| [Topic 3] | [X]        | [X%]       |

### Content Formats

- [ ] How-to guides
- [ ] Listicles
- [ ] Case studies
- [ ] Comparisons
- [ ] Thought leadership
- [ ] News/updates
- [ ] Interviews
- [ ] Data/research

### Average Post Length

- Short (<1,000 words): [X%]
- Medium (1,000-2,000 words): [X%]
- Long (2,000+ words): [X%]

### Top Performing Posts (by shares/links/comments)

1. [Title] - [URL] - [Performance metric]
2. [Title] - [URL] - [Performance metric]
3. [Title] - [URL] - [Performance metric]
```

**Social media audit template:**

```markdown
## Social Audit: [Competitor Name]

### Platform Presence

| Platform  | Handle | Followers | Posts/Week |
| --------- | ------ | --------- | ---------- |
| LinkedIn  |        |           |            |
| Twitter/X |        |           |            |
| Instagram |        |           |            |
| TikTok    |        |           |            |
| YouTube   |        |           |            |
| Facebook  |        |           |            |

### Content Themes

- [Theme 1]: [Description and frequency]
- [Theme 2]: [Description and frequency]
- [Theme 3]: [Description and frequency]

### Top Performing Posts

1. [Platform]: [Description] - [Engagement]
2. [Platform]: [Description] - [Engagement]
3. [Platform]: [Description] - [Engagement]

### Engagement Patterns

- Best performing content type: [Type]
- Best performing day/time: [Pattern]
- Average engagement rate: [X%]
```

### Step 3: Content Pattern Analysis

**Identify these patterns:**

```markdown
## Content Pattern Analysis

### Topics They Cover

| Topic   | Depth        | Your Coverage  |
| ------- | ------------ | -------------- |
| [Topic] | Deep/Surface | Yes/No/Partial |

### Formats They Use

| Format   | Frequency    | Your Usage |
| -------- | ------------ | ---------- |
| [Format] | High/Med/Low | Yes/No     |

### Angles They Take

- [Angle 1: e.g., beginner-focused]
- [Angle 2: e.g., data-heavy]
- [Angle 3: e.g., case study driven]

### Voice & Tone

- Formal vs. Casual: [Rating]
- Educational vs. Entertaining: [Rating]
- Brand-focused vs. Customer-focused: [Rating]

### CTAs Used

- Primary CTA: [What they push]
- Secondary CTAs: [Other actions]
- Lead magnets: [What they offer]
```

### Step 4: Gap Analysis

**Content gap types:**

| Gap Type      | Description                   | Opportunity                   |
| ------------- | ----------------------------- | ----------------------------- |
| Topic gap     | They don't cover this topic   | First-mover advantage         |
| Depth gap     | They cover surface-level only | Go deeper, more comprehensive |
| Format gap    | No videos/podcasts/etc.       | New format differentiation    |
| Angle gap     | Missing perspective           | Unique point of view          |
| Audience gap  | Underserved segment           | Niche targeting               |
| Freshness gap | Outdated content              | Updated, current version      |

**Gap analysis template:**

```markdown
## Content Gap Analysis

### Topics They Miss

| Topic   | Search Volume | Difficulty | Priority     |
| ------- | ------------- | ---------- | ------------ |
| [Topic] | [Volume]      | [KD]       | High/Med/Low |

### Depth Opportunities

| Their Topic | Their Depth         | Your Angle                        |
| ----------- | ------------------- | --------------------------------- |
| [Topic]     | Surface (500 words) | Comprehensive guide (3,000 words) |

### Format Opportunities

| Topic   | Their Format | Your Format                |
| ------- | ------------ | -------------------------- |
| [Topic] | Blog only    | Blog + Video + Infographic |

### Outdated Content Opportunities

| Their Post | Last Updated | Your Opportunity       |
| ---------- | ------------ | ---------------------- |
| [Title]    | [Date]       | Updated [year] version |

### Audience Segments They Ignore

| Segment   | Their Focus   | Your Opportunity        |
| --------- | ------------- | ----------------------- |
| [Segment] | Not addressed | Targeted content series |
```

### Step 5: Differentiation Strategies

**Differentiation angles:**

| Strategy         | Description                 | Example                                     |
| ---------------- | --------------------------- | ------------------------------------------- |
| Deeper           | More comprehensive coverage | "The Ultimate Guide" vs. their "Quick Tips" |
| Fresher          | More current, updated data  | "2026 Edition" vs. their 2023 post          |
| Different format | Video where they do text    | YouTube tutorial vs. blog post              |
| Contrarian       | Opposite viewpoint          | "Why [common advice] is wrong"              |
| Niche focus      | Specific audience segment   | "For startups" vs. their generic guide      |
| Data-driven      | Original research           | Your survey vs. their opinions              |
| Story-driven     | Case studies, examples      | Real results vs. theoretical                |
| Tool/Template    | Actionable resources        | Template vs. just advice                    |

**Differentiation template:**

```markdown
## Differentiation Plan

### For Topic: [Topic]

**Competitor approach:**
[What they do]

**Our differentiation:**

| Angle       | How We're Different |
| ----------- | ------------------- |
| Depth       | [Our approach]      |
| Format      | [Our approach]      |
| Perspective | [Our approach]      |
| Resources   | [Our approach]      |

**Unique value proposition:**
[One sentence: why someone should read ours instead]
```

### Step 6: Competitive SERP Analysis

**For target keywords:**

```markdown
## SERP Analysis: [Keyword]

**Search volume:** [Volume]
**Keyword difficulty:** [KD]

### Top 10 Results

| Pos | Domain | Title | Word Count | Format |
| --- | ------ | ----- | ---------- | ------ |
| 1   |        |       |            |        |
| 2   |        |       |            |        |
| 3   |        |       |            |        |
| ... |        |       |            |        |

### Common Elements in Top Results

- [ ] Listicle format
- [ ] How-to structure
- [ ] Images/videos
- [ ] Data/statistics
- [ ] Expert quotes
- [ ] FAQ section
- [ ] Table of contents
- [ ] Downloadable resource

### What's Missing from Top Results

- [Gap 1]
- [Gap 2]
- [Gap 3]

### Our Winning Angle

[How we'll beat the current top results]
```

### Step 7: Action Plan

**Prioritized content opportunities:**

```markdown
## Content Action Plan

### Quick Wins (Low effort, clear gap)

| Content Idea | Competitor Gap | Target Keyword | Priority |
| ------------ | -------------- | -------------- | -------- |
| [Idea]       | [Gap]          | [Keyword]      | High     |

### Strategic Plays (Higher effort, big impact)

| Content Idea | Competitor Gap | Target Keyword | Priority |
| ------------ | -------------- | -------------- | -------- |
| [Idea]       | [Gap]          | [Keyword]      | High     |

### Long-Term Bets (Authority builders)

| Content Idea | Competitor Gap | Target Keyword | Priority |
| ------------ | -------------- | -------------- | -------- |
| [Idea]       | [Gap]          | [Keyword]      | Medium   |

### Recommended First 3 Pieces

1. **[Title]**
   - Gap exploited: [Gap]
   - Differentiation: [Angle]
   - Target keyword: [Keyword]
   - Format: [Format]

2. **[Title]**
   - Gap exploited: [Gap]
   - Differentiation: [Angle]
   - Target keyword: [Keyword]
   - Format: [Format]

3. **[Title]**
   - Gap exploited: [Gap]
   - Differentiation: [Angle]
   - Target keyword: [Keyword]
   - Format: [Format]
```

## Output Format

```markdown
## Competitor Content Analysis: [Your Company/Product]

**Competitors analyzed:** [List]
**Date:** [Date]

---

### Competitor Overview

| Competitor | Strengths | Weaknesses |
| ---------- | --------- | ---------- |
| [Name]     |           |            |

---

### Content Gaps Identified

| Gap | Type | Opportunity |
| --- | ---- | ----------- |
|     |      |             |

---

### Differentiation Opportunities

| Topic | Their Approach | Your Angle |
| ----- | -------------- | ---------- |
|       |                |            |

---

### Recommended Content

**Priority 1:**
[Content idea with differentiation angle]

**Priority 2:**
[Content idea with differentiation angle]

**Priority 3:**
[Content idea with differentiation angle]

---

### Next Steps

1. [Action 1]
2. [Action 2]
3. [Action 3]
```

## Validation

Before completing:

- [ ] At least 3 competitors analyzed
- [ ] Content audit completed for each
- [ ] Gaps identified with specifics
- [ ] Differentiation angles documented
- [ ] SERP analysis for key terms
- [ ] Prioritized action plan created
- [ ] First 3 content pieces recommended
- [ ] Unique angles clearly defined

## Error Handling

- **No clear competitors**: Search for top-ranking sites for target keywords.
- **Competitor has no blog**: Analyze their social, video, or resource content instead.
- **Too many competitors**: Focus on top 3-5 most relevant.
- **No obvious gaps**: Look for depth, freshness, or format opportunities.
- **Limited public data**: Use available sources; note limitations.

## Resources

- [Ahrefs Content Explorer](https://ahrefs.com/) - Find top content
- [BuzzSumo](https://buzzsumo.com/) - Content performance analysis
- [SimilarWeb](https://www.similarweb.com/) - Traffic analysis
- [SparkToro](https://sparktoro.com/) - Audience research
- [Wayback Machine](https://web.archive.org/) - Historical content

Overview

This skill analyzes competitor content strategy and surfaces concrete gaps and differentiation opportunities you can act on. It turns raw competitor assets into prioritized content ideas, formats, and messaging angles that improve search visibility and audience fit. Use it to build a defensible content roadmap that targets weak spots in rivals' coverage.

How this skill works

The skill audits competitor channels (blogs, social, video, email, resources), extracts patterns in topics, formats, cadence, and CTAs, then maps gaps by topic, depth, format, and audience. It runs a SERP scan for target keywords to see what ranks, what’s missing, and recommends differentiation angles and a prioritized action plan. Outputs include a competitor summary, gap matrix, differentiation plan, and the first three content pieces to produce.

When to use it

When you need a content gap audit vs specific competitors
When planning a content strategy or editorial roadmap
To find unique angles for SEO and audience growth
Before launching a new product, feature, or content series
When preparing to outrank competitors on target keywords

Best practices

Analyze 3–5 competitors: include direct, content, and aspirational rivals
Use both qualitative review and quantitative metrics (shares, backlinks, word count)
Prioritize depth, format and freshness gaps over trivial differences
Pair SERP analysis with audience signals (engagement, comments) to validate opportunities
Create one short-term quick win and one long-term authority piece for each priority topic

Example use cases

Audit competitors' blogs and recommend 3 pieces that exploit depth and format gaps
Map social and video themes to find a niche audience they ignore
Run SERP analysis for target keyword and produce an SEO-first content brief
Turn outdated top-ranking posts into updated, data-driven 2026 editions
Design a differentiation plan: format change + original research + downloadable templates

FAQ

What inputs do you need to start?

Provide 3–5 competitor URLs, your top target keywords, and one audience persona or customer segment.

What happens if competitors have no blog?

The skill audits available assets (social, video, resources, product docs) and looks for format and audience gaps to exploit.