home / skills / wdavidturner / product-skills / seven-powers

seven-powers skill

/skills/seven-powers

This skill helps identify durable competitive advantages using the 7 Powers framework to design sustainable moats and long-term defensibility.

npx playbooks add skill wdavidturner/product-skills --skill seven-powers

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: seven-powers
description: Use when asked to "7 Powers", "build a competitive moat", "analyze defensibility", "find sustainable advantage", "economic moats", or "Hamilton Helmer framework". Helps identify durable competitive advantages. The 7 Powers framework (created by Hamilton Helmer) reveals the economic structures that protect business value from competition.
---

# 7 Powers: The Foundations of Business Strategy

## What It Is

7 Powers is a framework for understanding sustainable competitive advantage. The core insight: **Business value comes from possessing an attribute that produces higher returns than competitors AND a barrier that prevents competitors from arbitraging it away.**

Power = Benefit + Barrier

Warren Buffett famously said: "In business, I look for economic castles protected by unbreachable moats." Power is understanding what makes something a castle (the benefit) versus a shack, and what makes the moat unbreachable (the barrier).

The key shift: Move from asking "What's our competitive advantage?" to asking "What economic structure creates durable differential returns?"

## When to Use It

Use 7 Powers when you need to:

- **Evaluate a business's long-term defensibility** (investment decisions, competitive analysis)
- **Design a startup for durability** (not just product-market fit)
- **Understand why incumbents can't respond** to your disruptive move
- **Prioritize strategic initiatives** based on what builds power
- **Identify whether you actually have a moat** or just operational excellence
- **Plan second acts** (new business lines that could develop power)
- **Win market share battles** in high-growth phases

## When Not to Use It

- You don't have product-market fit yet (but DO think about which path tilts toward power)
- The business is purely commodity with no differentiation possible
- You want to justify a strategy you've already decided on (intellectual honesty required)
- You're optimizing operations (power is about structure, not execution)

## Patterns

Detailed examples showing how to apply 7 Powers correctly. Each pattern shows a common mistake and the correct approach.

### Critical (get these wrong and you've wasted your time)

| Pattern | What It Teaches |
|---------|-----------------|
| [operational-excellence-not-power](patterns/operational-excellence-not-power.md) | Running faster on a treadmill isn't power — it can be mimicked |
| [benefit-without-barrier](patterns/benefit-without-barrier.md) | A castle without a moat gets stormed |
| [network-effects-vs-network-economies](patterns/network-effects-vs-network-economies.md) | Having network effects doesn't mean you have power |
| [power-timing](patterns/power-timing.md) | Different powers are available at different business stages |
| [counter-positioning-window](patterns/counter-positioning-window.md) | Counter-positioning is your refuge from incumbents — but only early |

### High Impact

| Pattern | What It Teaches |
|---------|-----------------|
| [scale-economies-data](patterns/scale-economies-data.md) | Data advantages flatten faster than you think |
| [flywheel-materiality](patterns/flywheel-materiality.md) | Every startup claims a flywheel — few have material ones |
| [branding-vs-brand-recognition](patterns/branding-vs-brand-recognition.md) | Buying ads doesn't create branding power |
| [switching-costs-that-stick](patterns/switching-costs-that-stick.md) | Not all switching costs are durable |
| [geographic-specificity](patterns/geographic-specificity.md) | Some powers are local, not global |
| [war-of-attrition](patterns/war-of-attrition.md) | Modest scale economies can win through patience |

### Medium Impact

| Pattern | What It Teaches |
|---------|-----------------|
| [process-power-opacity](patterns/process-power-opacity.md) | Process power requires complexity that can't be copied |
| [cornered-resource-scope](patterns/cornered-resource-scope.md) | Cornered resources must transfer value to work |
| [second-acts](patterns/second-acts.md) | Iconic companies often build new power later |


## Deep Dives

Read only when you need extra detail.

- `references/seven-powers-playbook.md`: Expanded framework detail, checklists, and examples.

## Resources

**Books:**
- *7 Powers* by Hamilton Helmer — the complete framework
- *Good Strategy Bad Strategy* by Richard Rumelt — complementary perspective on strategy
- *Competition Demystified* by Bruce Greenwald — value investing lens on competitive advantage

**Related Concepts:**
- Porter's Five Forces — industry structure analysis (complements 7 Powers)
- Warren Buffett's Letters — practical examples of moat thinking
- "Aggregation Theory" by Ben Thompson — modern application of scale and network power

**Credit:** This skill is based on Hamilton Helmer's book *7 Powers: The Foundations of Business Strategy* and his teachings at Netflix, Stanford, and his work with Strategy Capital.

Overview

This skill helps identify and articulate durable competitive advantages using the 7 Powers framework by Hamilton Helmer. It guides product managers, strategists, and investors to separate temporary benefits from structural barriers that sustain higher returns. Use it to translate abstract ideas about moats into concrete strategic priorities and diagnostic questions.

How this skill works

The skill inspects a business across the seven power types (scale economies, network effects, counter-positioning, switching costs, branding, cornered resource, and process power) to diagnose where true advantage exists. For each candidate power it evaluates the benefit produced and the barrier that prevents competitors from eroding that benefit, then highlights gaps, timing, and high-leverage experiments to convert advantages into durable power.

When to use it

  • Evaluating a company's long-term defensibility for investment or M&A decisions
  • Designing a startup strategy that targets sustainable advantage rather than transient wins
  • Prioritizing product and GTM initiatives that build structural barriers
  • Diagnosing whether current success is operational excellence or true power
  • Planning new business lines or international expansion with durable economics

Best practices

  • Focus on economic structure: require both a clear benefit and a credible barrier
  • Be honest about mimicability: if competitors can replicate it quickly, it’s not power
  • Match power type to stage: some powers arise only after scale or adoption
  • Use patterns to avoid common mistakes (e.g., confusing network effects with durable network economies)
  • Translate diagnosis into specific experiments that increase barrier strength

Example use cases

  • Assess whether a SaaS product’s customer retention is due to true switching costs or just habit
  • Map how a marketplace could evolve from early network effects into a defensible platform
  • Test if a branding investment will create durable pricing power versus short-term recognition
  • Decide whether to pursue vertical integration to corner a scarce resource
  • Prioritize engineering work that creates process opacity competitors can’t copy

FAQ

Can a company have more than one power?

Yes. Multiple powers compound defensibility, but each must be real: verify both the benefit and the barrier independently.

When is 7 Powers not the right tool?

When you lack product-market fit or operate in a pure commodity market; use it when you can meaningfully influence structure, not just execution.