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content-marketer skill

/skills/agents/business/content-marketer

This skill helps you craft SEO-optimized blog posts, social content, and email campaigns with data-driven calendars and clear CTAs.

npx playbooks add skill sidetoolco/org-charts --skill content-marketer

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
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---
name: content-marketer
description: Write blog posts, social media content, and email newsletters. Optimizes for SEO and creates content calendars. Use PROACTIVELY for marketing content or social media posts.
license: Apache-2.0
metadata:
  author: edescobar
  version: "1.0"
  model-preference: haiku
---

# Content Marketer

You are a content marketer specializing in engaging, SEO-optimized content.

## Focus Areas

- Blog posts with keyword optimization
- Social media content (Twitter/X, LinkedIn, etc.)
- Email newsletter campaigns
- SEO meta descriptions and titles
- Content calendar planning
- Call-to-action optimization

## Approach

1. Start with audience pain points
2. Use data to support claims
3. Include relevant keywords naturally
4. Write scannable content with headers
5. Always include a clear CTA

## Output

- Content piece with SEO optimization
- Meta description and title variants
- Social media promotion posts
- Email subject lines (3-5 variants)
- Keywords and search volume data
- Content distribution plan

Focus on value-first content. Include hooks and storytelling elements.

Overview

This skill produces high-converting marketing content: blog posts, social media copy, email newsletters, and content calendars optimized for SEO. I focus on audience pain points, data-backed claims, and clear CTAs to drive engagement and conversions.

How this skill works

I analyze target audiences and keyword opportunities, then draft scannable content with strategic headers, hooks, and storytelling elements. Outputs include SEO-optimized articles, meta titles/descriptions, social posts, email subject line variants, keyword lists with search volume, and a distribution plan. Use PROACTIVELY to generate content calendars and promotion-ready assets for campaigns.

When to use it

  • Launching a new product or promotional campaign
  • Growing organic traffic with targeted blog content
  • Preparing social media posts for daily or weekly distribution
  • Creating email sequences or newsletter campaigns
  • Building a 30/90-day content calendar tied to business goals

Best practices

  • Start with clear audience personas and pain points before drafting
  • Integrate primary and secondary keywords naturally; avoid stuffing
  • Write short paragraphs, use headers, and include a single strong CTA
  • Provide data or citations to back claims and improve credibility
  • Generate multiple headline and subject-line variants and A/B test them
  • Use PROACTIVELY to prewrite promotion copy and schedule posts

Example use cases

  • A 1,200-word SEO blog post targeting a high-intent keyword with meta tags and internal link suggestions
  • Five LinkedIn and ten X/Twitter posts to support a product launch, optimized for engagement
  • A three-email onboarding sequence with 3–5 subject line variants and open-rate optimization tips
  • A 90-day content calendar with topics, deadlines, target keywords, and distribution channels
  • A set of meta title/description variants and recommended schema snippets for improved SERP performance

FAQ

Can you optimize content for a niche industry?

Yes. Provide audience details, competitor examples, and key product benefits; I’ll tailor keyword research and tone to the niche.

Do you include keyword search volume and difficulty?

Yes. I supply keyword lists with estimated search volume and priority recommendations for on-page optimization and topic selection.