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startup-metrics-framework skill

/skills/startup-metrics-framework

This skill helps you define track and optimize startup metrics including CAC LTV and unit economics with practical playbooks.

This is most likely a fork of the startup-metrics-framework skill from xfstudio
npx playbooks add skill sickn33/antigravity-awesome-skills --skill startup-metrics-framework

Review the files below or copy the command above to add this skill to your agents.

Files (2)
SKILL.md
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---
name: startup-metrics-framework
description: This skill should be used when the user asks about "key startup
  metrics", "SaaS metrics", "CAC and LTV", "unit economics", "burn multiple",
  "rule of 40", "marketplace metrics", or requests guidance on tracking and
  optimizing business performance metrics.
metadata:
  version: 1.0.0
---

# Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

## Use this skill when

- Working on startup metrics framework tasks or workflows
- Needing guidance, best practices, or checklists for startup metrics framework

## Do not use this skill when

- The task is unrelated to startup metrics framework
- You need a different domain or tool outside this scope

## Instructions

- Clarify goals, constraints, and required inputs.
- Apply relevant best practices and validate outcomes.
- Provide actionable steps and verification.
- If detailed examples are required, open `resources/implementation-playbook.md`.

## Resources

- `resources/implementation-playbook.md` for detailed patterns and examples.

Overview

This skill provides a practical framework for identifying, calculating, and optimizing key startup metrics across business models and stages. It covers SaaS, marketplaces, and product-led growth needs from seed through Series A, with concrete formulas, validation checks, and prioritization guidance. Use it to shape metric dashboards, unit economics, and investor-ready KPIs.

How this skill works

The skill inspects business model inputs (revenue, CAC, churn, cohort retention, gross margins, marketplace take rates) and computes core metrics: CAC, LTV, churn, ARR/MRR, burn multiple, Rule of 40, contribution margin, and marketplace health indicators. It validates inputs, highlights data gaps, recommends measurement cadence, and prescribes optimization levers by metric. It can produce a prioritized action plan and verification steps to track improvement.

When to use it

  • Building investor-ready metric dashboards for seed to Series A fundraising
  • Evaluating unit economics: CAC vs LTV and payback period
  • Diagnosing growth problems: rising churn, low conversion, or inefficient spend
  • Designing marketplace health metrics: GMV, take rate, buyer/seller retention
  • Setting OKRs tied to revenue efficiency and sustainable growth

Best practices

  • Start with clear goals and a single source of truth for financial and product data
  • Segment cohorts (by acquisition channel, plan, or vintage) before calculating LTV and churn
  • Prefer cohort-based retention and LTV over naive historical averages
  • Validate CAC across channels and include full sales & marketing overhead
  • Track both short-term efficiency (payback period) and long-term profitability (LTV:CAC, contribution margin)

Example use cases

  • Compute CAC, LTV, and payback period for a new subscription product and recommend budget reallocation
  • Audit a marketplace to surface supply-side or demand-side retention issues and suggest incentives
  • Assess burn multiple and project runway under different growth scenarios
  • Apply Rule of 40 analysis to prioritize product or sales investments for improved investor signaling

FAQ

How do I calculate LTV for subscription businesses?

Use cohort-based average revenue per user (ARPU) and retention curves to estimate lifetime in months, then multiply ARPU by expected lifetime and gross margin; avoid simple historical averages.

When is burn multiple useful?

Use burn multiple to measure capital efficiency: net burn divided by net new ARR. It shows how much capital is required to generate revenue growth and is helpful when assessing runway and fundraising needs.