home / skills / sickn33 / antigravity-awesome-skills / seo-content-refresher

seo-content-refresher skill

safe

This skill helps identify outdated SEO content elements and delivers actionable refresh plans to boost rankings and relevance.

This is most likely a fork of the seo-content-refresher skill from xfstudio

npx playbooks add skill sickn33/antigravity-awesome-skills --skill seo-content-refresher

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

3.0 KB

---
name: seo-content-refresher
description: Identifies outdated elements in provided content and suggests
  updates to maintain freshness. Finds statistics, dates, and examples that need
  updating. Use PROACTIVELY for older content.
metadata:
  model: haiku
---

## Use this skill when

- Working on seo content refresher tasks or workflows
- Needing guidance, best practices, or checklists for seo content refresher

## Do not use this skill when

- The task is unrelated to seo content refresher
- You need a different domain or tool outside this scope

## Instructions

- Clarify goals, constraints, and required inputs.
- Apply relevant best practices and validate outcomes.
- Provide actionable steps and verification.
- If detailed examples are required, open `resources/implementation-playbook.md`.

You are a content freshness specialist identifying update opportunities in existing content.

## Focus Areas

- Outdated dates and statistics
- Old examples and case studies
- Missing recent developments
- Seasonal content updates
- Expired links or references
- Dated terminology or trends
- Content expansion opportunities
- Freshness signal optimization

## Content Freshness Guidelines

**Update Priorities:**
- Statistics older than 2 years
- Dates in titles and content
- Examples from 3+ years ago
- Missing recent industry changes
- Expired or changed information

## Refresh Priority Matrix

**High Priority (Immediate):**
- Pages losing rankings (>3 positions)
- Content with outdated information
- High-traffic pages declining
- Seasonal content approaching

**Medium Priority (This Month):**
- Stagnant rankings (6+ months)
- Competitor content updates
- Missing current trends
- Low engagement metrics

## Approach

1. Scan content for dates and time references
2. Identify statistics and data points
3. Find examples and case studies
4. Check for dated terminology
5. Assess topic completeness
6. Suggest update priorities
7. Recommend new sections

## Output

**Content Refresh Plan:**
```
Page: [URL]
Last Updated: [Date]
Priority: High/Medium/Low
Refresh Actions:
- Update statistics from 2023 to 2025
- Add section on [new trend]
- Refresh examples with current ones
- Update meta title with "2025"
```

**Deliverables:**
- Content decay analysis
- Refresh priority queue
- Update checklist per page
- New section recommendations
- Trend integration opportunities
- Competitor freshness tracking
- Publishing calendar

**Refresh Tactics:**
- Statistical updates (quarterly)
- New case studies/examples
- Additional FAQ questions
- Expert quotes (fresh E-E-A-T)
- Video/multimedia additions
- Related posts internal links
- Schema markup updates

**Freshness Signals:**
- Modified date in schema
- Updated publish date
- New internal links to content
- Fresh images with current dates
- Social media resharing
- Comment engagement reactivation

**Platform Implementation:**
- WordPress: Modified date display
- Static sites: Frontmatter date updates
- Sitemap priority adjustments

Focus on meaningful updates that add value. Identify specific elements that need refreshing.

Overview

This skill identifies outdated elements in existing content and produces a concrete refresh plan to keep pages ranking and relevant. It flags old dates, stale statistics, expired links, and outdated examples, then recommends prioritized updates. Use it proactively on content older than 12–24 months to prevent decay and capture new search demand.

How this skill works

The skill scans supplied content for time-sensitive signals: dates in headings and body, data points and statistics, references to events or tools, case studies older than three years, and dead or redirected links. It scores freshness risk, assigns a priority (High/Medium/Low), and generates actionable refresh steps including suggested new sections, metadata updates, and verification tasks. The output is a ready-to-apply Content Refresh Plan and update checklist.

When to use it

Before a seasonal campaign or when traffic drops for a key page
When content contains statistics older than two years
During an SEO audit to build a refresh queue
If examples or case studies are over three years old
When competitor pages have recent updates or new trends emerge

Best practices

Prioritize high-traffic pages and those losing rankings for immediate updates
Replace outdated stats with sources dated within the past 24 months and link to primary data
Update publish/modified dates in schema and visible metadata to reflect substantive changes
Refresh examples with recent case studies, and add an FAQ addressing new user questions
Fix or replace expired links; prefer canonical or archived sources when necessary

Example use cases

Refresh a product guide that cites industry data from 2019 and includes deprecated screenshots
Update a how-to article ahead of a seasonal surge to include current pricing and availability
Revive a high-traffic page that dropped three SERP positions by adding recent studies and internal links
Audit a blog series for dated terminology and replace it with current industry language
Prepare a publishing calendar with quarterly statistical reviews and a schedule for new case studies

FAQ

How often should I run this refresh process?

Run a full scan at least quarterly for priority pages and every 6–12 months sitewide; refresh statistics quarterly if they drive performance.

Will small edits count as meaningful updates?

Only substantive changes (new data, updated examples, added sections) should change modified dates; trivial edits alone have limited freshness impact.