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market-research-analysis skill

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This skill helps you conduct market research, analyze competition, and validate ideas to inform strategy and successful entry into new markets.

npx playbooks add skill shunsukehayashi/miyabi-claude-plugins --skill market-research-analysis

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---
name: Market Research and Competitive Analysis
description: TAM/SAM/SOM calculation, competitor analysis, and market trends identification. Use when analyzing markets, validating business ideas, or entering new markets.
allowed-tools: WebFetch, Read, Write, Bash
---

# 🔍 Market Research and Competitive Analysis

**Version**: 2.0.0
**Last Updated**: 2025-11-22
**Priority**: ⭐⭐⭐ (P2 Level - Business)
**Purpose**: 市場調査、競合分析、ビジネスアイデア検証

---

## 📋 概要

TAM/SAM/SOM算出、20社以上の競合分析、5大市場トレンド特定、
顧客ニーズ評価を通じた市場検証を提供します。

---

## 🎯 P0: 呼び出しトリガー

| トリガー | 例 |
|---------|-----|
| 市場分析 | "analyze the market" |
| 競合調査 | "who are our competitors?" |
| アイデア検証 | "validate this business idea" |
| 新市場参入 | "entering new markets" |

---

## 🔧 P1: 分析フレームワーク

### 市場規模（TAM/SAM/SOM）

| 市場 | 算出方法 | データソース |
|------|---------|-------------|
| **TAM** | 業界全体 × 単価 | 業界レポート、統計 |
| **SAM** | TAM × 地域/セグメント | 市場調査、政府統計 |
| **SOM** | SAM × 想定シェア | 競合分析、販売計画 |

### 競合分析（3層20社）

| 層 | 定義 | 企業数 |
|----|------|--------|
| Tier 1 | 直接競合 | 5-7社 |
| Tier 2 | 間接競合 | 8-10社 |
| Tier 3 | 代替品 | 5-7社 |

---

## 🚀 P2: 分析パターン

### Pattern 1: 競合ポジショニングマトリクス

```
          高価格
              │
    Premium   │   Luxury
              │
  ─────────────┼───────────── 高機能
              │
    Budget    │   Value
              │
          低価格
```

### Pattern 2: SWOT分析

| 内部 | 強み(S) | 弱み(W) |
|------|---------|---------|
| 外部 | 機会(O) | 脅威(T) |

### Pattern 3: 5 Forces分析

| Force | 評価 | 影響度 |
|-------|------|--------|
| 新規参入脅威 | 中 | ★★☆ |
| 代替品脅威 | 高 | ★★★ |
| 買い手交渉力 | 低 | ★☆☆ |
| 売り手交渉力 | 中 | ★★☆ |
| 業界内競争 | 高 | ★★★ |

---

## ⚡ P3: トレンド分析

### 5大トレンド特定

| # | トレンド | 影響 | 対応 |
|---|---------|------|------|
| 1 | AI活用拡大 | 高 | 機能統合 |
| 2 | リモートワーク定着 | 高 | UI/UX改善 |
| 3 | サステナビリティ | 中 | ESG対応 |
| 4 | サブスク疲れ | 中 | 価格戦略見直し |
| 5 | 規制強化 | 低 | コンプライアンス |

---

## ✅ 成功基準

| 成果物 | 基準 |
|--------|------|
| TAM/SAM/SOM | 数値根拠あり |
| 競合分析 | 20社以上 |
| トレンド | 5項目以上 |
| SWOT | 各象限3項目以上 |

---

## 🔗 関連Skills

- **Business Strategy**: 戦略立案
- **Growth Analytics**: データ分析
- **Content Marketing**: 市場コミュニケーション

Overview

This skill performs market research and competitive analysis to validate business ideas and guide market entry. It calculates TAM, SAM, and SOM, profiles competitors across three tiers, and identifies top market trends and customer needs. The output is data-driven and includes positioning matrices, SWOT, and actionable recommendations.

How this skill works

It computes TAM/SAM/SOM using industry data, segment filters, and assumed share to produce defensible market-size estimates. It maps 20+ competitors into three tiers, evaluates positioning and capabilities, and generates SWOT and Five Forces summaries. It also scans market signals to surface five high-impact trends and recommended responses.

When to use it

Validating a new product or business idea
Estimating addressable market for funding or planning
Preparing a go-to-market strategy for a new region
Benchmarking product positioning against competitors
Identifying strategic responses to emerging market trends

Best practices

Start with reliable data sources: industry reports, government stats, and primary interviews
Define target segments clearly before calculating SAM and SOM
Map competitors by direct/indirect/alternative roles and verify with public filings or customer reviews
Use quantitative inputs for TAM while documenting assumptions for transparency
Combine trend signals with customer needs to prioritize roadmap changes

Example use cases

Build TAM/SAM/SOM to support a seed round pitch deck
Generate a 20-company competitor dossier for strategic planning
Validate whether a feature set meets unmet customer needs in a target segment
Create a positioning matrix to guide pricing and product differentiation
Identify top trends (AI, remote work, sustainability) and propose product adjustments

FAQ

What data do you need to calculate TAM/SAM/SOM?

Industry revenue figures, unit pricing or ARPU, segment share assumptions, and regional population or business counts. Cite sources and assumptions for each figure.

How are competitors grouped into tiers?

Tier 1 are direct competitors with similar offerings, Tier 2 are indirect competitors serving the same need differently, and Tier 3 are substitute solutions that address the problem from another angle.