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content-marketing-strategy skill

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/miyabi-full/skills/content-marketing-strategy

This skill helps you build a 6-month content calendar and multi-platform SNS plan to grow brand presence and YouTube optimization.

npx playbooks add skill shunsukehayashi/miyabi-claude-plugins --skill content-marketing-strategy

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: Content Marketing and Social Media Strategy
description: 6-month content calendar, multi-platform SNS strategy, and YouTube channel optimization. Use when creating content strategies or growing social media presence.
allowed-tools: WebFetch, Read, Write, Bash
---

# 📱 Content Marketing and Social Media Strategy

**Version**: 2.0.0
**Last Updated**: 2025-11-22
**Priority**: ⭐⭐⭐ (P2 Level - Business)
**Purpose**: コンテンツマーケティング、SNS戦略、YouTube最適化

---

## 📋 概要

6ヶ月コンテンツカレンダー（90+コンテンツ）、マルチプラットフォームSNS戦略、
YouTubeチャンネル最適化を提供します。

---

## 🎯 P0: 呼び出しトリガー

| トリガー | 例 |
|---------|-----|
| コンテンツ戦略 | "create content strategy" |
| SNS成長 | "how to grow on social media?" |
| YouTube | "start a YouTube channel" |
| ブランド認知 | "building brand awareness" |

---

## 🔧 P1: プラットフォーム別戦略

### プラットフォーム優先順位

| Platform | 用途 | 投稿頻度 | 最適コンテンツ |
|----------|------|---------|---------------|
| **Twitter/X** | 認知・エンゲージメント | 日3-5回 | 短文、スレッド |
| **LinkedIn** | B2B・採用 | 週3-5回 | 記事、ケーススタディ |
| **YouTube** | 教育・ブランド | 週1-2回 | チュートリアル |
| **Instagram** | ビジュアル・若年層 | 日1-2回 | 画像、リール |
| **TikTok** | バイラル・若年層 | 日1-3回 | 短尺動画 |

---

## 🚀 P2: コンテンツカレンダー

### 6ヶ月計画（90+コンテンツ）

| 月 | テーマ | Blog | Video | SNS |
|----|--------|------|-------|-----|
| Month 1 | 認知拡大 | 4 | 2 | 60 |
| Month 2 | 教育 | 4 | 4 | 60 |
| Month 3 | 事例 | 4 | 4 | 60 |
| Month 4 | 比較 | 4 | 2 | 60 |
| Month 5 | 深堀り | 4 | 4 | 60 |
| Month 6 | 総括 | 4 | 2 | 60 |

### コンテンツミックス

| Type | 割合 | 目的 |
|------|------|------|
| Educational | 40% | 価値提供 |
| Promotional | 20% | 製品訴求 |
| Engagement | 25% | コミュニティ |
| News/Updates | 15% | 最新情報 |

---

## ⚡ P3: YouTube最適化

### 13ワークフロー

| # | ワークフロー | 頻度 |
|---|-------------|------|
| 1 | キーワードリサーチ | 動画毎 |
| 2 | タイトル最適化 | 動画毎 |
| 3 | サムネイル作成 | 動画毎 |
| 4 | 説明文SEO | 動画毎 |
| 5 | タグ設定 | 動画毎 |
| 6 | チャプター追加 | 動画毎 |
| 7 | エンドスクリーン | 動画毎 |
| 8 | カード追加 | 動画毎 |
| 9 | コミュニティ投稿 | 週2回 |
| 10 | ショート投稿 | 週3回 |
| 11 | アナリティクス確認 | 週1回 |
| 12 | コメント返信 | 日1回 |
| 13 | コラボ計画 | 月1回 |

### KPI目標

| メトリクス | Month 1 | Month 6 |
|-----------|---------|---------|
| 登録者 | 100 | 1,000 |
| 視聴時間 | 50h | 500h |
| CTR | 3% | 6% |
| 平均視聴率 | 30% | 50% |

---

## ✅ 成功基準

| 成果物 | 基準 |
|--------|------|
| コンテンツカレンダー | 6ヶ月分 |
| SNS戦略 | 3+プラットフォーム |
| YouTube計画 | 13ワークフロー |
| KPI設定 | 各プラットフォーム |

---

## 🔗 関連Skills

- **Business Strategy**: 全体戦略
- **Growth Analytics**: 効果測定
- **Market Research**: 市場動向

Overview

This skill builds a 6-month content calendar, multi-platform social media strategy, and a YouTube channel optimization plan to grow audience, engagement, and brand awareness. It delivers a mapped content mix, publishing cadence per platform, and a 13-step YouTube workflow with measurable KPIs. Use it to launch or scale consistent content programs across Twitter/X, LinkedIn, Instagram, TikTok, and YouTube.

How this skill works

I create a 6-month plan with 90+ content pieces broken down by month, theme, and channel, plus a platform-prioritized posting cadence. I define a content mix (educational, promotional, engagement, news), assign publishing frequency per platform, and generate a YouTube optimization checklist (keyword research, thumbnails, chapters, analytics cadence). Finally I set KPI targets and success criteria to track progress over six months.

When to use it

Launching a new brand or product and needing a repeatable content roadmap
Scaling content output across 3+ social platforms with consistent messaging
Starting or optimizing a YouTube channel and improving discoverability
Aligning marketing teams on monthly themes and content responsibilities
Setting measurable KPIs for audience growth and engagement over 6 months

Best practices

Prioritize platforms where your audience already engages; invest most resources there
Follow the 40/20/25/15 content mix: educational, promotional, engagement, news
Publish short-form content daily and long-form content weekly to balance reach and depth
Use the 13-step YouTube workflow for every video to maximize discovery and retention
Review analytics weekly and iterate content themes monthly based on performance

Example use cases

Create a 6-month calendar for a B2B SaaS startup focused on thought leadership on LinkedIn and YouTube tutorials
Plan daily short-form content and monthly long-form videos for a creator aiming to hit 1,000 YouTube subscribers in 6 months
Build a multi-platform launch sequence for a product with coordinated blog posts, reels, and community engagement
Optimize an existing YouTube channel with keyword-led titles, custom thumbnails, chapters, and regular short uploads

FAQ

How many platforms should I prioritize?

Start with 2–3 platforms where your target audience is most active, then expand once you have consistent results.

What cadence should I follow for YouTube?

Aim for 1–2 long-form videos per week with 2–3 short posts per week, plus community posts and daily comment engagement.