home / skills / shipshitdev / library / traffic-validator

traffic-validator skill

safe

This skill assesses your traffic plan against Traffic Secrets principles, clarifying Dream 100, audience ownership, and funnel alignment for actionable

npx playbooks add skill shipshitdev/library --skill traffic-validator

Review the files below or copy the command above to add this skill to your agents.

Files (3)

SKILL.md

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---
name: traffic-validator
description: Validate traffic strategy against Traffic Secrets principles. Assess Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership. Activates for "validate my traffic plan" or traffic assessment questions.
version: 1.0.0
tags:
  - business
  - brunson
  - validation
  - traffic-secrets
  - dream-100
  - audience
  - acquisition
auto_activate: true
---

# Traffic Validator - Traffic Secrets Scorecard

Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.

**Brunson's Principle:** "Your customers are already congregating. Find the watering holes."

## When This Activates

- User asks "validate my traffic plan"
- User asks "is my audience strategy right"
- User says "I can't get enough traffic"
- User asks "should I do paid or organic"
- User mentions Dream 100

## The Framework

```
Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience
```

## Scoring Dimensions

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Dream 100 Clarity | 2x | Do you know where audience congregates? |
| Hook Strategy | 1.5x | Are you interrupting the scroll? |
| Work In vs. Buy In | 1.5x | Is approach clear and appropriate? |
| Funnel Alignment | 1.5x | Does traffic match funnel temperature? |
| Audience Ownership | 1.5x | Are you building owned audience? |
| Conversion Path | 1x | Is traffic turning into customers? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Traffic Machine | Scale and optimize |
| 70-84 | Good Foundation | Address weak points |
| 55-69 | Needs Work | Fix before scaling |
| 40-54 | Scattered | Consolidate and focus |
| 0-39 | No Strategy | Start from scratch |

## Quick Gather Questions

1. Where is traffic coming from currently?
2. Who are your Dream 100?
3. Work in (organic) or buy in (paid)?
4. What's your main traffic hook?
5. Where does traffic go?
6. Email list size?

## Traffic Temperature Quick Reference

| Temp | They Know | Appropriate Funnel |
|------|-----------|-------------------|
| Cold | Nothing | Lead magnet, free content |
| Warm | Problem + solution | Tripwire, webinar |
| Hot | Ready to buy | Sales page, booking |

## Integration

| Skill | When to Use |
|-------|-------------|
| `traffic-architect` | Design strategy from scratch |
| `channel-validator` | Validate channel focus |
| `funnel-validator` | Validate funnel matches traffic |
| `copy-validator` | Validate hooks |

---

**For detailed scoring criteria, output templates, and complete examples:** `references/full-guide.md`

Overview

This skill validates a traffic strategy against Traffic Secrets principles and produces a clear scorecard. It surfaces scattered efforts, evaluates audience clarity, and recommends fixes to align traffic with funnels and ownership goals. Use it to decide whether to prioritize organic, paid, or owned-audience tactics.

How this skill works

The validator asks targeted questions about current traffic sources, Dream 100 targets, hook, funnel destination, and list ownership. It scores five weighted dimensions—Dream 100 clarity, hook, Work In vs. Buy In, funnel alignment, and audience ownership—plus conversion path, producing a 0–100 score and a concise verdict. The output highlights weak dimensions and prescribes concrete next steps to consolidate and scale traffic.

When to use it

You want an objective assessment of a traffic plan
You’re deciding between paid acquisition or organic growth
Your traffic feels scattered or unpredictable
You need to align traffic sources to a funnel temperature
You want to prioritize building an owned audience

Best practices

Define your Dream 100: list specific places your ideal customers already congregate
Match traffic temperature to funnel stage: cold→lead magnet, warm→tripwire/webinar, hot→sales page
Be explicit: label each channel Work In (organic) or Buy In (paid) and set expectations
Design a strong interrupting hook tailored for the platform and audience
Capture and own contact data (email/CRM) on every meaningful touchpoint

Example use cases

Validate a multi-channel plan before scaling ad spend
Audit content distribution to ensure it targets Dream 100 venues
Decide whether to invest in paid ads or deepen organic channels
Align a campaign’s traffic sources to the correct funnel entry points
Prioritize tactics that build an owned email list instead of renting audiences

FAQ

What inputs produce an accurate score?

Provide current traffic sources, estimated volumes, Dream 100 list, primary hook, funnel destination, and email list size for the most accurate assessment.

Can this tell me which channels to cut?

Yes. The scorecard highlights low-impact or misaligned channels and recommends consolidation so you focus on high-return venues and audience ownership.