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traffic-architect skill

/bundles/sales/skills/traffic-architect

This skill helps you design a traffic strategy using Dream 100, work in vs buy in, and audience ownership to attract and own customers.

npx playbooks add skill shipshitdev/library --skill traffic-architect

Review the files below or copy the command above to add this skill to your agents.

Files (3)
SKILL.md
3.0 KB
---
name: traffic-architect
description: Design traffic strategy, build Dream 100 list, or plan audience acquisition using Traffic Secrets principles. Activates for "build my traffic plan," "create my Dream 100," or traffic acquisition planning.
version: 1.0.0
tags:
  - business
  - brunson
  - traffic-secrets
  - dream-100
  - audience
  - acquisition
  - marketing
auto_activate: true
---

# Traffic Architect - Traffic Secrets Builder

Design traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership.

**Brunson's Core Principle:** "Your customers are already congregating. Find the watering holes."

## When This Activates

- User asks "build my traffic plan"
- User asks "create my Dream 100"
- User asks "plan my audience strategy"
- User says "I need more traffic"
- User mentions traffic, leads, or audience building

## The Framework: Traffic Secrets

**Core Components:**

1. **Dream 100** - Where your audience congregates
2. **Work In vs. Buy In** - Organic or paid approach
3. **Hook Strategy** - Interrupting the scroll
4. **Own the Audience** - Building email list

## Quick Reference

### Dream 100 Categories

| Category | What to Find | How Many |
|----------|--------------|----------|
| **Influencers** | People they follow | 25 |
| **Podcasts** | Shows they listen to | 25 |
| **Channels** | YouTube, newsletters | 15 |
| **Communities** | Groups, forums, subreddits | 15 |
| **Publications** | Blogs, sites they read | 10 |
| **Events** | Conferences, meetups | 10 |

### Work In vs. Buy In Decision

| Situation | Recommendation |
|-----------|----------------|
| Pre-revenue | Work In (validate first) |
| <$5K/mo | Work In primary |
| $5K-20K/mo | Work In + test Buy In |
| >$20K/mo | Mix based on CAC/LTV |
| Proven funnel | Buy In to scale |

### Traffic Temperature

| Temp | Strategy | Content |
|------|----------|---------|
| Cold | Value-first, no selling | How-to, guides, lead magnets |
| Warm | Low-ticket offers | Tripwires, webinars, case studies |
| Hot | Direct offers | Sales pages, booking pages |

## Discovery Questions

Ask:

1. Who is your ideal customer?
2. What problem do they have?
3. Where do they spend time online?
4. What influencers do they follow?
5. What communities are they in?
6. What are you selling? (Price point)

## Integration

| Skill | When to Use |
|-------|-------------|
| `traffic-validator` | Validate strategy |
| `funnel-architect` | Design funnel |
| `channel-validator` | Validate channel focus |
| `copy-validator` | Validate hooks |

## Complementary Skills (External)

For tactical paid ads and SEO execution, pair with [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills):

```
/plugin marketplace add coreyhaines31/marketingskills
```

| Skill | Why |
|-------|-----|
| `paid-ads` | Execute paid traffic campaigns |
| `programmatic-seo` | Scale organic traffic with programmatic pages |
| `seo-audit` | Audit and optimize existing SEO |

---

**For detailed execution workflow, templates, and 90-day plans:** `references/full-guide.md`

Overview

This skill designs pragmatic traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership. It helps you map where your customers congregate, choose organic vs. paid tactics, craft hooks, and plan audience acquisition to capture emails and followers. Use it to generate Dream 100 lists, 90-day acquisition plans, or channel-prioritization frameworks.

How this skill works

The skill asks discovery questions about your ideal customer, their problems, where they hang out, and your price points. It builds a categorized Dream 100 list (influencers, podcasts, channels, communities, publications, events) and recommends Work In vs. Buy In decisions based on revenue and funnel maturity. It assigns traffic temperature strategies (cold, warm, hot) and outlines hook and list-building tactics to convert visitors into owned audiences.

When to use it

  • You need a prioritized list of channels and partners (Dream 100).
  • You want to decide organic vs. paid acquisition based on revenue and validation stage.
  • You need a 30–90 day traffic acquisition plan tied to offers and temperature.
  • You’re preparing outreach or co-marketing with influencers, podcasts, or communities.
  • You want to own an audience through lead magnets and email capture.

Best practices

  • Start with discovery—define one ideal customer profile and the one problem you solve.
  • Validate with Work In tactics before heavy Buy In spend for pre-revenue or sub-$5K/mo stages.
  • Segment channels by traffic temperature and tailor hooks: value-first for cold, low-ticket for warm, direct for hot.
  • Prioritize owning contact data—lead magnets and email capture should be built into every channel plan.
  • Limit Dream 100 entries per category to focus outreach; quality beats quantity when building relationships.

Example use cases

  • Build a Dream 100 for a niche SaaS targeting HR managers with podcasts, LinkedIn groups, and newsletters.
  • Create a 90-day acquisition plan for a new course: organic content, webinar tripwire, and targeted ads to scale.
  • Evaluate whether to test paid ads for a product at $8K/mo revenue using a mixed Work In + Buy In approach.
  • Map hooks and lead magnets for cold audiences on YouTube and Reddit to grow an email list.
  • Plan event-based outreach and sponsorships for a B2B product targeting conferences and meetup communities.

FAQ

What is Dream 100 and why use it?

Dream 100 is a focused list of people, channels, and places your audience already frequents. Use it to prioritize partnership outreach and high-impact placements.

When should I switch from Work In to Buy In?

Prioritize Work In during validation and early revenue. Test Buy In once you have predictable conversion metrics or when monthly revenue and CAC/LTV support scaling.