home / skills / shipshitdev / library / partnership-builder

partnership-builder skill

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/bundles/sales/skills/partnership-builder

This skill helps you build revenue-generating partnerships—affiliates, integrations, resellers, and co-marketing—driving growth with less effort.

npx playbooks add skill shipshitdev/library --skill partnership-builder

Review the files below or copy the command above to add this skill to your agents.

Files (3)

SKILL.md

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---
name: partnership-builder
description: Build revenue-generating partnerships including affiliate programs, integration partnerships, reseller programs, and co-marketing strategies. Activates for "how do I get partners" or affiliate setup questions.
version: 1.0.0
tags:
  - business
  - partnerships
  - affiliates
  - integrations
  - resellers
  - co-marketing
  - distribution
auto_activate: true
---

# Partnership Builder - Revenue Through Partnerships

Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.

**Core Principle:** "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."

## When This Activates

- User asks about building partnerships
- User wants to create an affiliate program
- User asks about integration partnerships
- User mentions reseller or white-label opportunities
- User asks about co-marketing or cross-promotion

## The Framework: Partnership Types

| Type | What It Is | Revenue Model | Best For |
|------|------------|---------------|----------|
| **Affiliate** | Others refer customers | Commission on sales | Any product |
| **Integration** | Product connects to others | Shared customers | SaaS |
| **Reseller** | Others sell your product | Margin on sales | Products with margin |
| **Co-Marketing** | Joint marketing efforts | Shared audience | Complementary products |
| **Embedded** | Your product inside theirs | Revenue share | Specific features |

## Quick Reference

### Affiliate Commission Models

| Model | Rate | Best For |
|-------|------|----------|
| One-time % | 20-50% | One-time products |
| Recurring % | 10-30% | Subscriptions |
| Tiered | Higher for more sales | Top performers |
| Flat fee | $X per conversion | High-volume |

### Readiness Checklist

- [ ] Product is stable and delivering value
- [ ] Can track referrals/conversions
- [ ] Margin to share (20-50%)
- [ ] Can support partners (resources, assets)
- [ ] Time to manage partnerships

### Finding Partners

| Source | Description |
|--------|-------------|
| Customers | Already use your product + have audience |
| Tools they use | Integration opportunities |
| Content creators | YouTubers, bloggers in your space |
| Agencies | Serve your target customer |
| Consultants | Recommend tools to clients |

## Integration

| Skill | When to Use |
|-------|-------------|
| `outbound-optimizer` | Partner outreach messaging |
| `copywriter` | Partner landing pages |
| `offer-architect` | Partner-specific offers |
| `analytics-expert` | Track performance |

## Complementary Skills (External)

For referral program mechanics, pair with [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills):

```
/plugin marketplace add coreyhaines31/marketingskills
```

| Skill | Why |
|-------|-----|
| `referral-program` | Tactical referral program setup and optimization |

---

**For detailed program design, outreach templates, and implementation guides:** `references/full-guide.md`

Overview

This skill helps you build revenue-generating partnerships: affiliate programs, integrations, reseller networks, and co-marketing strategies. It guides program design, partner selection, commission models, and launch readiness. The goal is to multiply reach and revenue without multiplying marketing effort.

How this skill works

It inspects your product fit, margins, tracking capabilities, and audience to recommend the right partnership types and commission structures. It provides a readiness checklist, partner sourcing methods, and tactical next steps for outreach, onboarding, and performance tracking. It also suggests integrations with related skills for outreach messaging, landing copy, offer design, and analytics.

When to use it

You ask “how do I get partners” or want to start an affiliate program
You’re evaluating integration or reseller opportunities for SaaS or products
You need a co-marketing plan to reach complementary audiences
You have product margin and want channel-led sales
You want a repeatable partner onboarding and tracking process

Best practices

Validate product-market fit and ensure product stability before recruiting partners
Only offer commissions you can sustainably support; aim for 20–50% for one-time sales, 10–30% for subscriptions
Implement reliable tracking (UTMs, referral codes, or partner IDs) before launch
Prepare partner assets: one-pagers, onboarding guide, creatives, and example messaging
Start small with pilot partners, measure performance, then iterate and scale

Example use cases

Create a recurring-commission affiliate program for a subscription SaaS
Identify integration partners that expand your addressable market and share customers
Set up a reseller program for a physical product with clear margins and training materials
Run a co-marketing campaign with a complementary tool to capture each other’s audiences
Recruit content creators and agencies to drive referrals using tracked links and tiered incentives

FAQ

How much commission should I offer?

Choose based on product type and margins: 20–50% one-time products, 10–30% recurring subscriptions, or flat-per-conversion for high-volume funnels.

How do I track partner performance?

Use unique referral links or partner IDs, combine UTM parameters with backend attribution, and report KPIs like conversions, LTV, and CAC per partner.