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leads-researcher skill

/bundles/sales/skills/leads-researcher

This skill helps research leads by gathering company data, contacts, and buyer intent signals to enrich prospects and accelerate outreach.

npx playbooks add skill shipshitdev/library --skill leads-researcher

Review the files below or copy the command above to add this skill to your agents.

Files (3)
SKILL.md
2.4 KB
---
name: leads-researcher
description: This skill should be used when users need to research leads, find company information, discover contact details, or identify buyer intent signals. It activates when users ask about lead research, company research, contact discovery, buyer intent, or prospect research.
---

# Leads Researcher

## Overview

Research leads by gathering company information, discovering contact details, and identifying buyer intent signals. Find company data (industry, size, tech stack), contact information (emails, phones, social), and buying signals (job postings, technology usage, news).

## When to Use This Skill

- Research companies or prospects
- Find company information (industry, size, location)
- Discover contact information (emails, phone numbers)
- Identify buyer intent signals
- Enrich lead data
- Find decision makers at companies
- Research tech stack or technology usage

## Project Context Discovery

1. Check for existing lead research tools or processes
2. Review data sources and APIs in use
3. Look for lead data schemas
4. Check for compliance/privacy requirements

## Research Workflows

### 1. Company Information

- Company name and legal name
- Industry and vertical
- Employee count and revenue
- Headquarters location
- Website and social profiles
- Technology stack
- Recent news or funding

### 2. Contact Discovery

**Key Contacts to Find:**

- CEO/Founder
- CTO/Technical decision makers
- Head of Sales/Marketing
- Department heads
- Procurement/Finance contacts

### 3. Buyer Intent Signals

- **Job Postings:** Hiring for relevant roles
- **Technology Usage:** Tools on website/job posts
- **Company News:** Funding, acquisitions, expansion
- **Online Behavior:** Website visits, content downloads

## Data Sources

**Company Data:** Clearbit, ZoomInfo, Apollo.io, Crunchbase, LinkedIn Sales Navigator

**Contact Discovery:** Hunter.io, RocketReach, Lusha

**Intent Signals:** Job boards (LinkedIn, Indeed), BuiltWith, News API

## Best Practices

- Comply with GDPR, CCPA, privacy regulations
- Verify information from multiple sources
- Use APIs to automate data gathering
- Always verify contact information
- Develop consistent intent scoring methodology

---

**For complete API implementation examples, research methodology details, data source specifics, buyer intent scoring code, and example user requests, see:** `references/full-guide.md`

Overview

This skill helps research leads by gathering company profiles, discovering contact details, and surfacing buyer intent signals. It centralizes company data (industry, size, tech stack), contact discovery (emails, phones, social), and intent indicators (job posts, tech usage, news). Use it to enrich prospect lists, qualify opportunities, and prioritize outreach.

How this skill works

The skill queries multiple public and commercial data sources and APIs to compile company profiles and contact records. It analyzes signals such as recent hiring, technology footprints, and news to generate intent scores and recommended next steps. Results are normalized, validated against multiple sources, and returned with confidence indicators and source metadata.

When to use it

  • Research and qualify individual prospects or target accounts
  • Enrich CRM records with company and contact data
  • Identify decision makers and best contact channels
  • Detect buyer intent for prioritizing outreach
  • Verify and clean contact information before campaigns

Best practices

  • Ensure compliance with GDPR, CCPA, and other privacy laws before collecting or storing personal data
  • Cross-verify contact and company details from at least two independent sources
  • Automate API calls for scalable data gathering but rate-limit and cache results to avoid overuse
  • Apply a consistent intent-scoring rubric combining hiring, tech signals, and news events
  • Log source metadata and confidence scores for auditability and follow-up

Example use cases

  • Enrich a prospect list with verified emails, phone numbers, and LinkedIn profiles before a sales campaign
  • Prioritize account outreach by scoring buyer intent from recent job postings and funding news
  • Find the appropriate technical decision maker and their contact details for a product demo request
  • Validate and deduplicate CRM contacts while adding company size, industry, and tech stack
  • Monitor target accounts for new intent signals like job listings or major product announcements

FAQ

Which data sources does the skill use?

It integrates public and commercial sources such as company databases, contact discovery APIs, job boards, tech stack lookups, and news feeds; exact sources depend on available integrations and credentials.

How is buyer intent determined?

Buyer intent is scored by combining signals like relevant job postings, technology adoption on the website, recent funding or expansion news, and documented online behavior where available.