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expert-validator skill

/bundles/branding/skills/expert-validator

This skill helps you validate your positioning and messaging against Expert Secrets, revealing weak spots and boosting authority.

npx playbooks add skill shipshitdev/library --skill expert-validator

Review the files below or copy the command above to add this skill to your agents.

Files (3)
SKILL.md
2.9 KB
---
name: expert-validator
description: Validate positioning, authority, and messaging strategy using Expert Secrets principles. Assess Attractive Character, Big Domino, and New Opportunity framing. Activates for "validate my positioning" or authority assessment.
version: 1.0.0
tags:
  - business
  - brunson
  - validation
  - expert-secrets
  - positioning
  - authority
  - messaging
auto_activate: true
---

# Expert Validator - Expert Secrets Scorecard

Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

**Brunson's Principle:** "You don't need to be the most qualified—you need to be the most positioned."

## When This Activates

- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"

## The Framework

```
Attractive Character → Epiphany Bridge → Big Domino → New Opportunity
```

## Scoring Dimensions

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Attractive Character | 2x | Is there a compelling persona/story? |
| Origin Story | 1.5x | Is there a powerful epiphany bridge? |
| Big Domino | 2x | Is there one core belief to shift? |
| New Opportunity | 1.5x | Is it framed as new vs. improvement? |
| Authority Signals | 1x | Are credentials/proof established? |
| Differentiation | 1x | Do they stand out from competitors? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Expert Positioned | Refine and scale |
| 70-84 | Good Foundation | Strengthen weak areas |
| 55-69 | Needs Work | Clarify before scaling |
| 40-54 | Commodity Zone | Major repositioning needed |
| 0-39 | Invisible | Start from scratch |

## Quick Reference

### Attractive Character Types

| Type | Description | Example |
|------|-------------|---------|
| Leader | "Follow me, I'll show you" | Coaches, gurus |
| Adventurer | "Join me on this journey" | Explorers, testers |
| Reporter | "I researched this for you" | Curators, analysts |
| Reluctant Hero | "I didn't want to, but..." | Accidental experts |

### Big Domino Formula

```
"If I can get them to believe [ONE THING], then all other objections become irrelevant."
```

### New Opportunity vs. Improvement

| Improvement (Weak) | New Opportunity (Strong) |
|-------------------|-------------------------|
| "Better marketing" | "A new way to get customers" |
| "Faster results" | "A different approach entirely" |
| "We're like X but better" | "Skip the old method" |

## Integration

| Skill | When to Use |
|-------|-------------|
| `expert-architect` | Build positioning from scratch |
| `copy-validator` | Validate positioning translates to copy |
| `offer-validator` | Validate offer matches positioning |

---

**For detailed scoring criteria, output templates, and complete examples:** `references/full-guide.md`

Overview

This skill validates positioning, authority, and messaging using the Expert Secrets framework. It scores Attractive Character, Origin Story, Big Domino, New Opportunity framing, authority signals, and differentiation to reveal weak spots. The output includes a numeric score, clear verdict, and prioritized recommendations to tighten positioning. It activates when you ask to validate positioning or assess authority.

How this skill works

The skill analyzes submitted messaging, bio, origin story, and core claim against the Expert Secrets scorecard. It weights dimensions (Attractive Character, Big Domino, New Opportunity, etc.), computes a composite score out of 100, and maps that score to a verdict tier. Finally, it produces concrete fixes: tighter epiphany language, a clearer Big Domino, stronger authority signals, and reframing suggestions to create a New Opportunity.

When to use it

  • You want an objective audit of your positioning and messaging
  • You feel like you 'sound like everyone else' and need differentiation
  • You need to tighten your origin story or Attractive Character
  • You want a single, compelling Big Domino to center your offers
  • Before scaling marketing or launching a product

Best practices

  • Provide representative samples: bio, sales headline, origin story, and a core offer one-pager
  • Be specific about your audience and the problem you solve
  • Highlight concrete outcomes and evidence for authority signals
  • Choose one Attractive Character type and lean into its voice consistently
  • Test Big Domino language in short headlines and measure response

Example use cases

  • A coach asks: 'Validate my positioning' and receives a score with prioritized fixes to their Big Domino and origin story
  • A founder worries they sound generic; the skill identifies missing differentiation and suggests reframes
  • A marketer wants to convert an improvement message into a New Opportunity and gets headline rewrites
  • An aspiring authority needs an evidence plan; the skill recommends authority signals to collect and showcase
  • A product owner wants to confirm messaging alignment before ad spend and gets a go/no-go verdict

FAQ

What does the score mean?

The numeric score maps to tiers from Invisible to Expert Positioned and drives the recommended level of action.

Do I need to be the most qualified to rank highly?

No. The framework prioritizes how well you are positioned and how compelling your messaging is, not objective top credentials.

Will this rewrite my copy?

It provides targeted reframes, Big Domino statements, and headline suggestions to adapt your copy, but it does not replace a full copywriting process.