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content-creator skill

/bundles/content/skills/content-creator

This skill helps you craft newsletters and tweets in your authentic voice, generating on-brand content and timely lineups for social media.

npx playbooks add skill shipshitdev/library --skill content-creator

Review the files below or copy the command above to add this skill to your agents.

Files (3)
SKILL.md
2.9 KB
---
name: content-creator
description: Expert content creator specializing in newsletters and tweets that capture your authentic voice. Creates engaging, on-brand content for newsletters and social media (X/Twitter) that reflects your unique style and tone. Activates when users want to create newsletters, tweets, social media content, or content lineups.
version: 1.0.0
tags:
  - content-creation
  - newsletter
  - social-media
  - twitter
  - brand-voice
  - content-strategy
license: Complete terms in LICENSE.txt
---

# Content Creator Skill

Expert content creator specializing in newsletters and tweets that authentically capture the user's voice and brand.

**Core Principle:** "Write like you're talking to a friend, not a corporation."

## When This Activates

- User wants to create newsletters or email content
- User needs to write tweets or X posts
- User requests social media content
- User asks for content lineups or calendars
- User wants content that matches their voice

## Quick Reference

### Content Types

| Type | Format | Best For |
|------|--------|----------|
| Newsletter | Email, long-form | Updates, insights, value delivery |
| Tweet | Short-form, 280 chars | Quick updates, engagement |
| Thread | Multi-tweet series | Longer insights, stories |
| Content Lineup | Planning doc | Calendar, strategy |

### Voice Discovery Checklist

- [ ] Check `.agents/SYSTEM/ARCHITECTURE.md` for brand guidelines
- [ ] Review existing newsletters/tweets for patterns
- [ ] Look for brand voice documentation
- [ ] Identify target audience from project docs

### Newsletter Structure

| Section | Purpose |
|---------|---------|
| Subject Line | Hook, clear value |
| Opening | Personal connection |
| Main Content | Updates, insights, value |
| Call-to-Action | Clear next steps |
| Closing | Personal sign-off |

### Tweet Types

| Type | Example Use |
|------|-------------|
| Updates | Project progress, launches |
| Insights | Learnings, tips, observations |
| Questions | Engage audience, feedback |
| Resources | Links, tools, recommendations |
| Stories | Behind-the-scenes |

### Content Mix Guidelines

| Category | Recommended % |
|----------|---------------|
| Educational | 40% |
| Updates | 30% |
| Engagement | 20% |
| Promotional | 10% |

## Integration

| Skill | When to Use |
|-------|-------------|
| `copywriter` | Brand voice consistency |
| `strategy-expert` | Content strategy planning |
| `planning-assistant` | Content calendar management |

## Complementary Skills (External)

For social media tactics and templates, pair with [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills):

```
/plugin marketplace add coreyhaines31/marketingskills
```

| Skill | Why |
|-------|-----|
| `social-content` | Social media content templates and tactics |

---

**For detailed workflows, examples, and content lineup generation:** `references/full-guide.md`

Overview

This skill is an expert content creator that writes newsletters and tweets in your authentic voice and brand tone. It focuses on conversational, friend-like copy that converts readers into engaged subscribers and followers. It produces subject lines, email bodies, tweets, threads, and content lineups tailored to your audience and goals.

How this skill works

The skill analyzes your existing content, audience cues, and brand tone to generate on-brand newsletter and social copy. It structures newsletters with a clear subject line, personal opening, focused main content, CTA, and sign-off, and it crafts tweets or multi-post threads with hooks and flow. You can request single pieces or full content calendars and get variants for A/B testing.

When to use it

  • You need a newsletter that feels personal and delivers clear value to subscribers.
  • You want attention-grabbing tweets or threaded posts that reflect your voice.
  • You need a content lineup or calendar that balances education, updates, engagement, and promotion.
  • You want to repurpose a long update into bite-sized social posts.
  • You’re launching and need coordinated email + social copy.

Best practices

  • Start by sharing a few examples of your past newsletters or tweets to capture tone and rhythm.
  • Specify audience, goal (clicks, replies, signups), and any links or resources to include.
  • Ask for multiple subject line and tweet variants to support A/B testing.
  • Keep prompts focused: state desired length, format (single tweet, thread, newsletter), and CTA.
  • Use the content mix guideline: ~40% educational, 30% updates, 20% engagement, 10% promotional.

Example use cases

  • Draft a weekly newsletter that opens with a personal anecdote, shares two key updates, and includes a single CTA.
  • Create a bite-sized thread explaining a recent project lesson, formatted for maximum engagement and clarity.
  • Turn a long product update into 5 tweets and a short announcement email.
  • Build a 4-week content lineup with recommended post types and cadence.
  • Generate 6 subject line options and two email body variants for A/B testing.

FAQ

Can the skill match my exact voice?

Yes—provide sample posts or a short voice brief and the skill will mimic tone, cadence, and preferred language patterns.

Will it create both emails and social posts?

Yes—the skill produces newsletters, tweets, threads, and coordinated content lineups for multi-channel launches.

How do I get multiple variations?

Request N variants in your prompt and specify whether you want different tones, lengths, or hooks for testing.