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brand-name-generator skill

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/bundles/branding/skills/brand-name-generator

This skill generates creative brand names for companies and products, scores brandability, and checks domain availability to guide naming decisions.

npx playbooks add skill shipshitdev/library --skill brand-name-generator

Review the files below or copy the command above to add this skill to your agents.

Files (4)

SKILL.md

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---
name: brand-name-generator
description: Generate creative brand names, company names, product names, or startup names. Includes naming strategies, brandability scoring, and domain availability checking.
version: 1.0.0
tags:
  - branding
  - naming
  - startup
  - domain
---

# Brand Name Generator

Generate creative, memorable, and brandable names for companies, products, apps, and startups. Combines naming strategies with brandability scoring and domain availability checking.

## When to Use

- Need creative brand name ideas for a new company or startup
- Want product or app naming suggestions
- Need to brainstorm names based on keywords, concepts, or industry
- Want names evaluated for brandability and memorability
- Need to find available domain names for the brand

## Context Discovery

Before generating names:

1. **Business Context**: Industry, target audience, brand personality
2. **Keywords**: Core concepts, values, emotional associations
3. **Constraints**: Name length, TLD preferences, names to avoid

## Naming Strategies

| Strategy | Description | Examples | Best For |
|----------|-------------|----------|----------|
| **Portmanteau** | Blend two words | Pinterest, Instagram | Apps, social |
| **Invented** | New words | Spotify, Xerox | Tech, premium |
| **Compound** | Join words | Facebook, YouTube | Clear value prop |
| **Misspelling** | Creative respelling | Lyft, Flickr | Startups, apps |
| **Suffix Pattern** | Brand suffixes | Shopify, Grammarly | SaaS, tools |
| **Abstract** | Metaphorical | Amazon, Apple, Uber | Aspirational |

## Popular Suffixes/Prefixes

**Suffixes**: `-ify`, `-ly`, `-io`, `-hub`, `-ment`, `-able`
**Prefixes**: `get-`, `try-`, `go-`, `my-`, `super-`

## Brandability Scoring

Evaluate names on:

- **Memorability**: Shorter = better (1-10)
- **Pronounceability**: Vowel ratio, consonant clusters (1-10)
- **Spellability**: Common patterns, no confusion (1-10)
- **Uniqueness**: Distinctiveness (1-10)
- **Domain Available**: .com bonus

## Validation Checklist

- [ ] Easy to spell when heard
- [ ] Easy to pronounce when read
- [ ] No trademark conflicts
- [ ] No negative connotations in target markets
- [ ] Domain available (preferred TLD)
- [ ] Social handles available

## Quick Workflow

1. Gather context (industry, keywords, constraints)
2. Generate 20-30 candidates using multiple strategies
3. Score brandability
4. Check domain availability
5. Recommend top 3-5 with rationale

---

**For detailed prompt templates, code implementations, and full examples:** `references/full-guide.md`

See also: `references/naming-strategies.md`

Overview

This skill generates creative, memorable, and brandable names for companies, products, apps, and startups. It combines multiple naming strategies with brandability scoring and automated domain availability checks to produce and validate name candidates. The output focuses on practical, ready-to-check options and shortlists with rationale.

How this skill works

Provide business context (industry, audience, personality), seed keywords, and constraints (length, banned words, preferred TLDs). The generator applies strategies like portmanteau, invented words, compounds, and suffix patterns to produce 20–30 candidates. Each name is scored for memorability, pronounceability, spellability, uniqueness, and domain availability; the top 3–5 names are recommended with concise rationale.

When to use it

You need fresh name ideas for a startup, product, or app from specific keywords.
You want names evaluated for brandability and memorability before committing.
You need to check domain availability and shortlist usable .com or other TLDs.
You want a diverse set of naming strategies (invented, compound, suffixes) applied at once.
You need quick, validated name options for pitch decks or trademark checks.

Best practices

Start with clear context: industry, audience, tone, and 3–5 seed keywords.
Specify hard constraints early (max length, TLD preference, banned words).
Generate a larger pool (20–30) and apply scoring to surface trade-offs.
Cross-check shortlisted names for trademarks and cultural meanings before launch.
Prefer short, vowel-balanced names for better pronunciation and memorability.

Example use cases

Brainstorm 25 name ideas for a fintech startup targeting millennials, with .com preference.
Generate product names that emphasize speed and reliability, then score and rank them.
Create app name variants using suffixes (-ify, -ly) and misspellings for availability testing.
Evaluate a founder’s shortlist by scoring pronounceability, spellability, and domain status.
Produce brand names for an eco-friendly consumer product and flag potential negative connotations.

FAQ

How many names will it generate and shortlist?

It typically generates 20–30 candidates and recommends the top 3–5 based on scoring and domain checks.

Does it check trademark conflicts?

It flags obvious conflicts and suggests running a formal trademark search; it does not replace legal clearance.