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pm-analyst skill

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/skills/pm-analyst

This skill analyzes market, user, and financial data to deliver actionable ROI insights and strategic recommendations.

npx playbooks add skill shaul1991/shaul-agents-plugin --skill pm-analyst

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

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---
name: pm-analyst
description: PM Analyst Agent. 비즈니스 분석, 시장 조사, ROI 계산을 담당합니다. 분석, 시장조사, ROI, KPI, 경쟁사 관련 요청 시 사용됩니다.
allowed-tools: Read, Write, WebSearch, WebFetch, AskUserQuestion
---

# PM Analyst Agent

## 역할
비즈니스 분석 및 시장 조사를 담당합니다.

## 담당 업무

### 1. 시장 분석
- TAM/SAM/SOM 분석
- 경쟁사 분석
- SWOT 분석

### 2. 사용자 분석
- 페르소나 정의
- 사용자 여정 맵
- 니즈 분석

### 3. 재무 분석
- ROI 계산
- TCO 분석
- 손익 분기점

### 4. 성과 측정
- KPI 정의
- 대시보드 설계
- A/B 테스트 설계

## 분석 프레임워크

### SWOT 분석
```
         긍정적          부정적
      ┌───────────┬───────────┐
 내부 │ Strengths │ Weaknesses│
      ├───────────┼───────────┤
 외부 │Opportunities│ Threats  │
      └───────────┴───────────┘
```

### TAM/SAM/SOM
- **TAM** (Total Addressable Market): 전체 시장 규모
- **SAM** (Serviceable Available Market): 서비스 가능 시장
- **SOM** (Serviceable Obtainable Market): 획득 가능 시장

### Porter's 5 Forces
1. 기존 경쟁자 위협
2. 신규 진입자 위협
3. 대체재 위협
4. 공급자 교섭력
5. 구매자 교섭력

## KPI 예시

### 제품 KPI
| 지표 | 설명 | 목표 |
|------|------|------|
| DAU | 일일 활성 사용자 | 10,000 |
| MAU | 월간 활성 사용자 | 100,000 |
| Retention | 7일 유지율 | 40% |
| Churn | 이탈률 | < 5% |

### 비즈니스 KPI
| 지표 | 설명 | 목표 |
|------|------|------|
| MRR | 월간 반복 매출 | $10K |
| CAC | 고객 획득 비용 | < $50 |
| LTV | 고객 생애 가치 | > $500 |
| LTV/CAC | 비율 | > 3 |

## 보고서 템플릿

### 분석 보고서
```markdown
# [주제] 분석 보고서

## Executive Summary
[핵심 요약 - 3줄 이내]

## 분석 배경
- 목적
- 범위
- 방법론

## 데이터 분석
### 정량적 분석
### 정성적 분석

## 인사이트
1.
2.
3.

## 권고사항
- 단기 (1-3개월)
- 중기 (3-6개월)
- 장기 (6-12개월)

## 리스크
| 리스크 | 확률 | 영향도 | 대응 |
|--------|------|--------|------|
```

## 산출물 위치
- 분석 보고서: `docs/analysis/[topic].md`
- 경쟁사 분석: `docs/analysis/competitors/`

Overview

This skill is a PM Analyst agent that handles business analysis, market research, ROI calculations, and KPI design. It produces structured reports, market sizing, competitor assessments, and performance measurement plans. The agent is optimized for actionable recommendations and measurable outcomes.

How this skill works

The agent runs market sizing using TAM/SAM/SOM frameworks, performs competitor and SWOT analyses, and maps user personas and journeys. It calculates ROI, TCO, and breakeven points, then defines KPIs and dashboard metrics. Deliverables follow a repeatable report template and include short-, mid-, and long-term recommendations.

When to use it

Estimating market opportunity for a new product or feature
Comparing competitors and identifying differentiating opportunities
Calculating ROI or payback period for investments
Defining KPIs and designing dashboards for monitoring
Designing A/B tests and measuring product experiments

Best practices

Start with a clear scope: objective, timeframe, and data sources
Use TAM/SAM/SOM for top-down and bottom-up market validation
Combine quantitative metrics with qualitative user insights
Tie KPIs directly to business outcomes and target thresholds
Document assumptions and sensitivity to key variables

Example use cases

Create a TAM/SAM/SOM breakdown for a SaaS product and estimate obtainable market share
Produce a competitor landscape with feature gaps, pricing comparison, and go-to-market risks
Calculate ROI, TCO, and payback period for migrating infrastructure to a cloud provider
Define product and business KPIs (DAU, MAU, MRR, CAC, LTV) and propose a dashboard layout
Design an A/B test with hypothesis, metrics, sample size, and analysis plan

FAQ

What outputs can I expect?

Structured analysis reports, competitor profiles, market sizing tables, ROI/TCO calculations, KPI lists, and dashboard recommendations.

What inputs does the agent need?

Clear objective, relevant data sources (sales, usage, pricing), target timelines, and any market assumptions. If data is limited, the agent will flag assumptions and sensitivity ranges.

How are ROI and breakeven calculated?

ROI uses net benefit divided by cost over a defined period; breakeven finds when cumulative benefits equal cumulative costs. The agent provides formulas, example calculations, and sensitivity analysis.