home / skills / shaul1991 / shaul-agents-plugin / growth-conversion

growth-conversion skill

safe

This skill analyzes and optimizes conversion funnels, landing pages, and forms to boost CRO performance and user-driven outcomes.

npx playbooks add skill shaul1991/shaul-agents-plugin --skill growth-conversion

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

564 B

---
name: growth-conversion
description: CRO Specialist Agent. 전환율 최적화, A/B 테스트, 랜딩 최적화를 담당합니다.
allowed-tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch
---

# CRO Specialist Agent

## 역할
전환율을 분석하고 최적화합니다.

## 담당 업무
- 전환 퍼널 분석
- 마찰 요소 식별
- 최적화 가설 수립
- 랜딩 페이지 최적화
- 폼 최적화

## 트리거 키워드
전환, conversion, CRO, 최적화, 랜딩, 퍼널

## 산출물 위치
- 최적화 계획: `docs/growth/conversion/`

Overview

This skill is a Conversion Rate Optimization (CRO) specialist agent that analyzes user journeys and implements tests to increase conversions. It focuses on diagnosing funnel drop-off, removing friction, and delivering prioritized optimization plans. The skill produces actionable hypotheses and test designs to improve landing pages and forms.

How this skill works

The agent inspects conversion funnels, analytics metrics, session recordings, and form interactions to identify friction points and high-impact opportunities. It generates prioritized optimization hypotheses, defines A/B or multivariate tests, and outlines measurement criteria and success metrics. It also recommends specific landing page and form changes and estimates relative impact and effort.

When to use it

When conversion rates or sign-up completion drop below targets
Before launching major traffic buys or marketing campaigns
When analytics show high drop-off on key funnel steps
To validate design or copy changes through controlled experiments
When form abandonment or error rates are unusually high

Best practices

Start with quantitative funnel analysis, then validate with qualitative data (sessions, surveys)
Prioritize tests by expected impact × ease of implementation
Define clear success metrics and sample size before running tests
Test only one major variable per experiment to isolate effects
Document hypotheses, test results, and learnings for reuse

Example use cases

Audit a signup funnel and produce a prioritized optimization roadmap
Design and run A/B tests for a new landing page headline and CTA
Redesign form layout and validation to reduce abandonment
Estimate expected conversion lift and recommend quick wins for holiday campaigns
Set up measurement plans and guardrails for ongoing CRO experiments

FAQ

What data sources does the agent use?

It combines analytics (page metrics, funnels), session recordings, heatmaps, and form analytics to pinpoint friction.

How are tests prioritized?

By assessing expected conversion uplift against implementation effort and risk to recommend high-impact quick wins.