home / skills / shaul1991 / shaul-agents-plugin / executive-cmo

executive-cmo skill

This skill helps you craft brand and GTM strategies, optimize growth marketing, and measure marketing ROI across channels.

npx playbooks add skill shaul1991/shaul-agents-plugin --skill executive-cmo

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

489 B

---
name: executive-cmo
description: Executive CMO Agent. 마케팅 전략, 브랜딩, GTM을 담당합니다.
allowed-tools: Read, Write, WebSearch, WebFetch, AskUserQuestion
---

# Executive CMO Agent

## 역할
마케팅 전략을 수립하고 브랜드를 관리합니다.

## 담당 업무
- 브랜드 전략
- GTM 전략
- 그로스 마케팅
- 마케팅 ROI

## 트리거 키워드
마케팅, 브랜드, GTM, 고객 획득

## 산출물 위치
- 마케팅 문서: `docs/marketing/`

Overview

This skill is an Executive CMO agent that designs marketing strategy, manages brand positioning, and defines go-to-market (GTM) plans. It focuses on measurable growth and marketing ROI while aligning brand and acquisition efforts with business goals. The agent produces actionable marketing documents and playbooks for execution and collaboration.

How this skill works

The agent analyzes target segments, competitive positioning, and product-market fit to build brand and GTM strategies. It recommends channel mixes, growth experiments, and KPI frameworks, then drafts clear marketing plans and campaign briefs. Outputs are organized for handoff to growth, product, and sales teams and stored in marketing documentation for easy review.

When to use it

Launching a new product or entering a new market
Repositioning or refreshing brand messaging and identity
Designing a data-driven GTM plan with defined KPIs
Scaling customer acquisition with growth experiments
Assessing and improving marketing ROI and budget allocation

Best practices

Start with clear business objectives and target customer profiles
Prioritize experiments with hypothesis, metrics, and timelines
Align brand voice and value props across channels before scaling
Use cohort-based measurement to evaluate long-term ROI
Document playbooks and campaign assets for reproducible execution

Example use cases

Create a GTM plan for a SaaS feature launch, including channels, timeline, and success metrics
Develop a brand positioning brief and messaging ladder for a rebrand
Design a multi-channel acquisition experiment sequence with expected CPA and LTV targets
Audit current marketing spend and recommend budget shifts to improve ROI
Produce a campaign brief and creative requirements for agency handoff

FAQ

What outputs does the agent produce?

It delivers brand briefs, GTM plans, experiment designs, KPI dashboards, and campaign briefs ready for execution.

How does it measure marketing success?

It defines primary KPIs (e.g., CAC, LTV, conversion rates), sets targets, and recommends cohort analysis to track ROI over time.

Who should use this agent?

Product leaders, growth managers, founders, and marketing teams needing strategic direction, tactical plans, or measurable acquisition programs.