seo-content skill

---
name: seo-content
description: Create articles that rank in search engines and engage readers. Use when building organic traffic, establishing authority, or creating content that attracts your ideal customers through search.
---

# SEO Content Skill

## Overview

SEO Content is content optimized for search engines that also engages and converts readers. This skill teaches you to write content that ranks and resonates, following modern E-E-A-T principles and topical authority strategies.

**Keywords**: SEO content, search engine optimization, content marketing, ranking content, organic traffic, search intent, content strategy, E-E-A-T, topical authority

**Related**: See `./seo-strategy` for the complete strategic framework and keyword research methodology.

---

## The Modern SEO Content Framework

### Two Layers of Optimization

1. **For Search Engines** — Technical optimization for ranking
2. **For People** — Engaging, valuable content that converts

The best SEO content serves both equally.

### The E-E-A-T Imperative

Google now evaluates all content against E-E-A-T:

| Factor | How to Demonstrate |
|--------|-------------------|
| **Experience** | First-hand examples, real case studies, personal insights |
| **Expertise** | Deep knowledge, accurate information, comprehensive coverage |
| **Authoritativeness** | Credentials, citations, external recognition |
| **Trustworthiness** | Accuracy, sources, transparency, no misleading claims |

**Action**: Every article should include at least one personal example, cite 2-3 authoritative sources, and demonstrate depth beyond surface-level coverage.

---

## Layer 1: Search Engine Optimization

### Keyword Optimization

**Primary Keyword**: Your main target keyword

**Placement Strategy**:
| Location | Requirement |
|----------|-------------|
| Title tag | First 60 characters |
| H1 heading | Include naturally |
| First 100 words | Early placement |
| Body content | 2-3 times naturally |
| Subheadings | Where relevant |
| URL slug | Short, keyword-included |

**Secondary Keywords**: Related terms that support the primary keyword
- Use naturally throughout content
- Include in H2/H3 headings where relevant
- Support topical completeness

### Title Tag Formula

**Requirements**: 50-60 characters, keyword early, compelling

**Formulas**:
```
[Keyword]: [Number] [Benefit/Strategies/Ways] for [Outcome]
How to [Keyword] in [Year]: [Specific Benefit]
[Keyword]: The Complete Guide to [Outcome]
[Number] [Keyword] Tips That [Specific Result]
```

**Examples**:
- "Remote Team Management: 7 Strategies That Actually Work"
- "How to Improve Core Web Vitals in 2025: Complete Guide"

### Meta Description

**Requirements**: 150-160 characters, keyword included, compelling CTA

**Formula**: "[Benefit statement]. Learn [specific outcome] with [unique angle]. [Soft CTA]."

**Example**: "Master remote team management with 7 proven strategies. Learn how top companies boost productivity by 40%. Complete guide inside."

### Heading Structure

Use proper hierarchy to signal content structure:

```
H1: [Main Topic with Primary Keyword]
  H2: [Major Section 1]
    H3: [Subsection]
    H3: [Subsection]
  H2: [Major Section 2]
    H3: [Subsection]
  H2: FAQ (for featured snippets)
```

**Rules**:
- One H1 per page
- H2s for main sections (5-8 for comprehensive articles)
- H3s for subsections within H2s
- Include keywords naturally in headings

### Content Length Guidelines

| Keyword Competition | Target Length |
|--------------------|---------------|
| Low competition | 1,500-2,000 words |
| Medium competition | 2,000-3,000 words |
| High competition | 3,000-5,000+ words |

**Key insight**: Longer content ranks better IF it's comprehensive and valuable. Padding for length hurts rankings.

---

## Layer 2: Human Optimization

### Content Structure Template

**1. Opening Hook (First 2-3 sentences)**
- Answer search intent immediately
- Create curiosity or promise value
- Make them want to continue

**Example**:
> "Most remote teams fail because of one fixable problem: unclear communication protocols. In this guide, you'll learn the exact 7 strategies that helped 500+ companies boost remote productivity by 40%."

**2. Table of Contents**
- For articles 1,500+ words
- Improves navigation
- Helps search engines understand structure
- Enables jump links in search results

**3. Main Content Sections**
Each section should:
- Address one specific subtopic
- Include practical examples
- Provide actionable takeaways
- Use formatting for scannability

**4. FAQ Section**
- Target featured snippets
- Answer related questions
- Use exact question format
- Keep answers concise (40-60 words)

**5. Conclusion**
- Summarize key takeaways (3-5 bullets)
- Include clear call-to-action
- Link to related content
- Reinforce main value proposition

### Search Intent Alignment

**Critical**: Match your content format to searcher intent.

| Intent Type | What They Want | Content Format |
|-------------|----------------|----------------|
| Informational | "How to manage remote teams" | Comprehensive tutorial/guide |
| Commercial | "Best remote team tools" | Comparison, reviews, rankings |
| Transactional | "Asana pricing" | Pricing page, product page |
| Navigational | "Slack login" | Direct page, comparison to alternatives |

**Wrong format = no ranking**, regardless of content quality.

### Readability Standards

- **Paragraphs**: 2-3 sentences max
- **Sentences**: Under 20 words preferred
- **Subheadings**: Every 200-300 words
- **Bullet points**: For lists of 3+ items
- **Bold text**: Key phrases and takeaways
- **White space**: Generous margins and padding

### Engagement Elements

Include these to increase dwell time and reduce bounce:

| Element | Purpose | Frequency |
|---------|---------|-----------|
| Real examples | Demonstrate expertise | Every major section |
| Data/statistics | Build credibility | 3-5 per article |
| Images/visuals | Break up text, illustrate points | Every 300-500 words |
| Actionable tips | Provide immediate value | Throughout |
| Case studies | Show proof of concepts | 1-2 per article |
| Pull quotes | Highlight key insights | 2-3 per article |

---

## The Complete SEO Content Process

### Step 1: Keyword Research & Validation

Before writing, confirm:
- [ ] Search volume: 100-10,000/month for long-tails
- [ ] Search intent: What format does Google reward?
- [ ] Competition: Can you realistically rank?
- [ ] SERP analysis: What's missing from current results?

### Step 2: Competitor Analysis

Analyze top 5 ranking pages:
- Content length and depth
- Headings and structure
- Topics covered (and gaps)
- Media and visuals used
- E-E-A-T signals present

**Find the gap**: What can you cover that they don't?

### Step 3: Create Content Brief

**Brief Template**:
```
Primary Keyword: [keyword]
Secondary Keywords: [list]
Search Intent: [informational/commercial/etc.]
Target Length: [word count]
Target Audience: [who]
Content Angle: [unique perspective]
Key Sections: [H2 outline]
Competitor Gaps: [what to add]
E-E-A-T Elements: [how to demonstrate]
Internal Links: [pages to link]
CTA: [desired action]
```

### Step 4: Write with AI Assistance

**The 80/20 Approach**:
- AI handles: Outlines, first drafts, research summaries, metadata
- You handle: Unique insights, examples, fact-checking, voice refinement

**Process**:
1. Generate outline from brief
2. Expand each section
3. Add your unique examples and insights
4. Refine voice and tone
5. Fact-check all claims

### Step 5: On-Page SEO Checklist

- [ ] Title tag: 50-60 chars, keyword, compelling
- [ ] Meta description: 150-160 chars, keyword, CTA
- [ ] H1: Includes primary keyword
- [ ] H2s: 5-8 main sections with keywords
- [ ] First 100 words: Primary keyword included
- [ ] Images: Compressed, descriptive alt text
- [ ] Internal links: 3-5 to relevant pages
- [ ] External links: 2-3 to authoritative sources
- [ ] URL: Short, descriptive, keyword-included
- [ ] Schema markup: FAQ, Article, or appropriate type

### Step 6: Quality Review Checklist

- [ ] E-E-A-T signals present (experience, expertise, authority, trust)
- [ ] Search intent fully satisfied
- [ ] Unique value vs. competitors
- [ ] Formatting clean and scannable
- [ ] All facts verified and sourced
- [ ] Brand voice consistent
- [ ] CTA clear and relevant
- [ ] No keyword stuffing
- [ ] Mobile-friendly layout

---

## Content Templates

### Template 1: How-To Guide

```
H1: How to [Achieve Outcome] in [Year]: [Benefit]

[Hook: State the problem and promise the solution]

Table of Contents

H2: Why [Topic] Matters
[Context and stakes]

H2: Step 1: [First Action]
[Instructions + example]

H2: Step 2: [Second Action]
[Instructions + example]

[Continue for all steps]

H2: Common Mistakes to Avoid
[3-5 pitfalls with solutions]

H2: FAQ
[4-6 questions in Q&A format]

H2: Conclusion
[Summary + CTA]
```

### Template 2: Listicle/Roundup

```
H1: [Number] Best [Category] for [Outcome] in [Year]

[Hook: Why this matters + selection criteria]

Table of Contents

H2: Quick Comparison
[Summary table of all items]

H2: 1. [Item Name] - Best for [Use Case]
[Overview, features, pros/cons, who it's for]

[Continue for all items]

H2: How to Choose the Right [Category]
[Decision framework]

H2: FAQ
[4-6 questions]

H2: Conclusion
[Top picks summary + CTA]
```

### Template 3: Ultimate Guide

```
H1: The Complete Guide to [Topic]: Everything You Need to Know

[Hook: Scope of guide + who it's for]

Table of Contents

H2: What is [Topic]?
[Definition + context]

H2: Why [Topic] Matters
[Benefits + stakes]

H2: How [Topic] Works
[Detailed explanation]

H2: [Major Subtopic 1]
H3: [Aspect 1]
H3: [Aspect 2]

[Continue for all subtopics]

H2: Best Practices
[5-10 actionable tips]

H2: Common Mistakes
[Pitfalls to avoid]

H2: Tools and Resources
[Recommended tools]

H2: FAQ
[6-10 questions]

H2: Conclusion
[Key takeaways + next steps]
```

---

## Schema Markup Implementation

### FAQ Schema (for featured snippets)

```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Your question here?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Your answer here (40-60 words)."
    }
  }]
}
```

### Article Schema

```json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-15",
  "image": "https://yoursite.com/image.jpg"
}
```

---

## Integration with Other Skills

| Skill | Integration |
|-------|-------------|
| **seo-strategy** | Provides keyword research and overall strategy |
| **keyword-research** | Feeds target keywords for content |
| **brand-voice** | Ensures consistent tone and personality |
| **direct-response-copy** | Makes content convert better |
| **content-atomizer** | Repurposes content across platforms |
| **newsletter** | Drives subscriber growth from SEO traffic |

---

## Common Pitfalls

| Pitfall | Problem | Solution |
|---------|---------|----------|
| Keyword stuffing | Unreadable, hurts rankings | Use keywords naturally, 2-3x max |
| Thin content | Not comprehensive enough | Match/exceed competitor depth |
| Wrong format | Misaligned with search intent | Analyze SERP before writing |
| No examples | Theoretical, not practical | Include real examples in each section |
| Missing E-E-A-T | Generic, no expertise shown | Add credentials, sources, experience |
| Poor structure | Hard to navigate | Use clear heading hierarchy |
| No internal links | Missed ranking opportunity | Link 3-5 relevant internal pages |

---

## Metrics to Track

After publishing, monitor via Google Search Console:

| Metric | What It Tells You | Target |
|--------|-------------------|--------|
| Impressions | Visibility in search | Increasing trend |
| Clicks | Traffic from search | Growing |
| CTR | Title/description effectiveness | >3% |
| Average position | Ranking progress | Top 10 |
| Dwell time (GA) | Content engagement | >2 minutes |

---

## How to Use This Skill

1. **Get keyword from user** — What are they targeting?
2. **Validate with seo-strategy** — Is it winnable?
3. **Analyze SERP** — What's the intent? What's missing?
4. **Create content brief** — Structure the article
5. **Write with templates** — Use appropriate format
6. **Apply checklists** — On-page SEO + quality review
7. **Add schema markup** — FAQ or Article
8. **Recommend tracking** — GSC metrics to monitor

For complete keyword research methodology and 90-day SEO plans, use the `/seo-strategy` skill.