content-strategy-planner skill

Overview

This skill is a content marketing and strategy planner that guides teams through planning, creation, distribution, and analytics. It encapsulates a structured workflow and checklists to keep content work consistent and repeatable. Note: the current template is legacy and flagged for research and validation before use in critical projects.

How this skill works

The skill provides modular guidance, including a core guidance module, a research checklist to capture fresh sources, and a known-gaps module to track unresolved items. Use the research checklist first to capture up-to-date sources and log them in the Source Log, then load topic modules after verification. It expects users to update metadata and confidence levels as research validates the content.

When to use it

• When you need a repeatable framework for planning content campaigns
• During kickoff to capture up-to-date sources and define research tasks
• When auditing existing content workflows to identify gaps and risks
• Before distributing content to ensure tracking and analytics plans are in place
• When preparing handoffs between strategy, creation, and analytics teams

Best practices

• Always run the research checklist and log sources before trusting module guidance
• Resolve items in the known-gaps list before scaling a campaign
• Treat the core guidance as a starting point and validate against current market data
• Update metadata and confidence status as new research is incorporated
• Use modular loading: only import topic modules after verification

Example use cases

• Launching a product content campaign with defined KPIs and distribution plan
• Running a content audit to identify missing topics, formats, or measurement gaps
• Onboarding a new content strategist with a documented planning workflow
• Creating a repeatable process to capture research sources and maintain freshness
• Preparing a cross-functional handoff package that includes analytics and tracking requirements

FAQ