home / skills / phrazzld / claude-config / product-hunt-kit

product-hunt-kit skill

This skill helps you orchestrate a complete Product Hunt launch by generating copy, timelines, and checklists tailored to PH norms.

npx playbooks add skill phrazzld/claude-config --skill product-hunt-kit

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

1.4 KB

---
name: product-hunt-kit
description: |
  Complete Product Hunt launch preparation. Generates tagline, description,
  maker comment, gallery checklist, topics, hunter outreach, launch timeline.
  Use when: preparing PH launch, writing PH copy, creating launch checklist.
  Zero external deps - pure content generation. Keywords: product hunt, launch,
  tagline, maker comment, PH, producthunt.
argument-hint: "[product name]"
effort: high
---

# /product-hunt-kit

Product Hunt launch kit. Copy, checklist, timeline. One pass.

## What This Generates

- Tagline (<=60 chars) with 3 variants
- Description (<=260 chars) with 3 variants
- First comment / maker intro
- Gallery image specs + asset checklist
- Topic recommendations
- Hunter outreach email template
- Hour-by-hour launch timeline
- Social amplification posts

## Usage

```bash
/product-hunt-kit heartbeat
/product-hunt-kit caesar for [email protected]
```

## Process

1. Read `brand-profile.yaml` (suggest `/brand-builder` if missing)
2. Analyze product: README, landing, core features, differentiators
3. Research similar successful launches (voice, topics, gallery patterns)
4. Generate all copy with variants, tuned to PH norms and constraints
5. Create asset checklist with exact specs and submission guardrails

## Output

Produces `product-hunt-kit.md` with copy, checklist, timeline, social posts.

## Integration

Reads `brand-profile.yaml` via `/brand-builder`.

Overview

This skill prepares a complete Product Hunt launch package in one pass. It generates multiple tagline and description variants, a maker comment, gallery checklist, topic recommendations, hunter outreach copy, a launch timeline, and social posts. It’s designed for fast, PH-ready output tuned to Product Hunt constraints and norms.

How this skill works

Provide a brand profile and product materials; the skill analyzes README, landing page copy, and core features to extract value props and differentiators. It then researches PH-style patterns and produces copy variants, exact gallery image specs, a submission checklist, hunter outreach templates, and an hour-by-hour launch timeline. All outputs follow Product Hunt length limits and submission guardrails so you can copy-paste into PH.

When to use it

Preparing for a Product Hunt launch and need a single consolidated kit
Writing PH copy: tagline, short description, and maker comment
Creating a complete gallery and asset checklist to meet PH specs
Drafting hunter outreach and email templates before launch day
Building an exact hour-by-hour launch timeline and social amplification plan

Best practices

Start by supplying a concise brand-profile.yaml with target audience and top features
Provide links to README and landing page for accurate analysis
Choose 2–3 strongest tagline variants and A/B test in prelaunch channels
Follow the gallery checklist exactly: image sizes, alt text, and order matter
Use the hunter outreach template as a base and personalize before sending

Example use cases

Generate three tagline and description variants for a web app launch
Create a maker comment and first-comment strategy to drive engagement
Produce a gallery checklist with pixel-perfect image specs and captions
Draft hunter outreach and an email you can send to prospective hunters
Build a minute-by-minute launch timeline and social post schedule

FAQ

Do outputs follow Product Hunt length limits?

Yes. Taglines, descriptions, and maker comments are generated to meet PH character constraints and common norms.

Is external research performed live?

No. The skill uses provided product materials and pattern knowledge to generate PH-optimized content; it does not call external services.

Can I customize tone and style?

Yes. Provide tone preferences in the brand profile (e.g., playful, professional) and the kit will tune variants accordingly.