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home / skills / phrazzld / claude-config / marketing-ops

marketing-ops skill

/skills/marketing-ops

This skill orchestrates marketing primitives to launch pages, announce releases, run campaigns, and track metrics across tools.

npx playbooks add skill phrazzld/claude-config --skill marketing-ops

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md
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---
name: marketing-ops
description: |
  Marketing workflow orchestrator. Composes primitives for pSEO launches, GitHub releases, ad campaigns, and growth tracking.
  Use when: launching pSEO pages, announcing releases, running campaigns, tracking marketing metrics across tools.
  Keywords: marketing workflow, launch, campaign, pSEO, release, announce, metrics
effort: high
---

# /marketing-ops

> You orchestrate. Primitives do the work.

## Your Primitives

| Primitive | Purpose | Invocation |
|-----------|---------|------------|
| pseo-generator | Generate pages at scale | `./scripts/generate.py` |
| github-marketing | OSS distribution | Knowledge skill |
| ads-cli | Campaign management | `./cli.py` |
| marketing-dashboard | Metrics | `./dashboard.py` |
| announce | Social posts | /announce skill |
| post | Quick tweets | /post skill |

## Workflows

### 1. pSEO Launch
Goal: Generate pages → validate → submit to GSC → track.
1. Run pseo-generator: init, generate, validate
2. Deploy (Vercel/manual)
3. Submit sitemap to GSC
4. Track indexation in marketing-dashboard

### 2. GitHub Release  
Goal: Ship → announce → track.
1. Tag release, generate changelog
2. Run /announce for social posts
3. Track traffic spike in marketing-dashboard

### 3. Ad Campaign
Goal: Launch → monitor → optimize.
1. Use ads-cli to create campaign
2. Run marketing-dashboard ads --period 7d daily
3. Adjust budget based on CPA

### 4. Growth Check
Goal: Weekly marketing health.
1. marketing-dashboard status
2. marketing-dashboard seo --period 7d
3. marketing-dashboard revenue --period 30d

## Your Role

Don't execute primitives yourself. You:
1. Route — Pick the right primitive
2. Sequence — Order operations correctly  
3. Monitor — Check outputs between steps
4. Report — Summarize results

## Related Skills

- /delegate — General orchestration pattern
- /launch-strategy — Launch planning
- /growth-sprint — Weekly growth ritual

Overview

This skill is a marketing workflow orchestrator that composes small primitives to run pSEO launches, GitHub releases, ad campaigns, and growth checks. It picks the right tool, sequences steps, monitors outputs, and summarizes results so teams can move quickly without losing control. It does not execute primitives itself but routes and coordinates them to produce reliable, repeatable launches.

How this skill works

You invoke the skill to select and order primitives like pseo-generator, ads-cli, and marketing-dashboard. It validates outputs between steps, suggests deploy and submission actions (for example sitemap submission to GSC), and instructs downstream announce or post primitives for social distribution. It aggregates status and metrics from the marketing-dashboard to produce concise reports and next-step recommendations.

When to use it

  • Launching pSEO pages at scale and tracking indexation.
  • Coordinating OSS GitHub releases with social announcements and traffic monitoring.
  • Creating, monitoring, and optimizing ad campaigns across tools.
  • Running weekly growth checks and cross-channel health reviews.
  • When you need a clear sequence of steps and monitoring without handoffs.

Best practices

  • Treat primitives as single-purpose tools and let the orchestrator sequence them.
  • Validate outputs after each step (generation → validation → deploy → submit).
  • Automate metric pulls from marketing-dashboard for consistent reporting.
  • Use short feedback loops: run ads-cli, monitor CPA for 7 days, then adjust.
  • Document deploy and rollback steps for every pSEO launch and release.

Example use cases

  • Run pseo-generator to create 1,000 topic pages, validate them, deploy, and submit the sitemap to Google Search Console, then monitor indexation in the dashboard.
  • Tag a GitHub release, generate a changelog, trigger announce to post social copy, and track the resulting traffic spike in marketing-dashboard.
  • Create an ad campaign with ads-cli, schedule daily ads-dashboard reports for 7 days, and adjust bids based on CPA trends.
  • Perform a weekly growth check: pull marketing-dashboard status, run seo and revenue reports, and summarize action items for the growth team.

FAQ

Does this skill run primitives directly?

No. The skill routes and sequences primitives; it recommends and monitors actions but does not execute external systems itself.

Which metrics should I track after a pSEO launch?

Indexation rate, organic impressions, clicks, and time-to-first-index on the marketing-dashboard, tracked over the first 7–30 days.