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home / skills / phrazzld / claude-config / growth-sprint

growth-sprint skill

/skills/growth-sprint

This skill guides a weekly growth sprint by selecting a product, coordinating content, distribution, outreach, and measurement, and logging results.

npx playbooks add skill phrazzld/claude-config --skill growth-sprint

Review the files below or copy the command above to add this skill to your agents.

Files (1)
SKILL.md
2.2 KB
---
name: growth-sprint
description: |
  Weekly growth ritual. Pick one product to push. Guide through content, distribution,
  outreach, and measurement. Creates sprint log for tracking.
effort: high
---

# /growth-sprint

Weekly growth sprint ritual. Pick one product and push it.

## Philosophy

Marketing as a loop, not a vibe: Signal → Offer → Distribution → Measurement → Iterate

## The Sprint Checklist

Include these sections with checkboxes:

### Content (3 posts, same idea, different wrapper)
- [ ] Twitter/X: hot take + demo link
- [ ] Reddit: problem-first + "here's what I built"
- [ ] Indie Hackers / HN: builder log + numbers/learning

### Distribution (1 submission)
- [ ] Product Hunt (when ready)
- [ ] Hacker News (Show HN)
- [ ] Relevant subreddit
- [ ] Niche directory/list

### Outreach (10 DMs)
- [ ] Not "buy my thing"
- [ ] "I built X for Y — mind telling me if this solves your problem? 2 questions."

### Measure
- [ ] Visits: ___
- [ ] Signups: ___
- [ ] Activations: ___
- [ ] Paid: ___

## Process

1. Ask which product to focus on this week
2. Check for existing brand-profile.yaml (if not exists, suggest /brand-builder)
3. Walk through each checklist section interactively
4. For content: generate drafts using brand profile if available
5. For distribution: prepare templates (NOT auto-post to Reddit/HN - ban risk)
6. For outreach: help identify 10 DM targets
7. Log results to growth-sprint-log.md (append to existing or create)
8. Summarize and set next week's focus

## Related Skills

- /brand-builder - Create brand-profile.yaml
- /announce - Multi-platform launch posts
- /social-content - Content strategy
- /check-landing - Landing page audit
- /marketing-status - View metrics dashboard

## Output

Appends to growth-sprint-log.md with weekly results.

## Log Entry Template

```markdown
## Week of YYYY-MM-DD

Product: {name}

### Content
- Twitter/X: {status} — {link}
- Reddit: {status} — {link}
- Indie Hackers / HN: {status} — {link}

### Distribution
- Channel: {channel}
- Link: {link}
- Result: {result}

### Outreach
- Targets: {count}/10
- Notes: {notes}

### Metrics
- Visits: {n}
- Signups: {n}
- Activations: {n}
- Paid: {n}

### Learnings
- {insight-1}
- {insight-2}

Next focus: {next-week}
```

Overview

This skill runs a weekly growth sprint for one product, turning marketing into a repeatable loop: Signal → Offer → Distribution → Measurement → Iterate. It guides you through content, distribution, outreach, and measurement, then appends a structured weekly log for tracking progress. The result is a focused ritual that produces content drafts, outreach targets, distribution templates, and measurable outcomes.

How this skill works

Start by selecting the product to push that week. The skill checks for an existing brand profile and uses it to generate content drafts and messaging templates. It walks you through a four-part checklist—Content, Distribution, Outreach, Measure—helps identify outreach targets, and records results in a weekly log entry for future iteration. No automated posting to external platforms is performed; the skill prepares copy and templates for manual publishing.

When to use it

  • You want a short, repeatable weekly marketing process for one product.
  • Preparing a focused push around a feature launch, update, or experiment.
  • When you need ready-to-send content and outreach templates tailored to your brand.
  • To convert scattered marketing tasks into a measurable loop and build a growth log.
  • Before making a coordinated distribution push across niche communities.

Best practices

  • Pick one clear product or feature to avoid diluted messaging.
  • Reuse a single idea across three content wrappers (social, community, builder log).
  • Personalize outreach: ask two simple questions instead of pitching a sale.
  • Log outcomes each week to build a dataset for iteration.
  • Use brand profile data to keep tone and positioning consistent.

Example use cases

  • Weekly push for a new SaaS feature: create posts, submit to Product Hunt, DM 10 users, log metrics.
  • Pre-launch builder log for an indie product: prepare Hacker News / Indie Hackers post and track feedback.
  • Niche directory and subreddit experiment: test different distribution channels and compare visits/signups.
  • Rapid validation: outreach to 10 relevant users to confirm product-market fit before paid acquisition.
  • Content repackaging: turn one idea into a tweet, a Reddit problem post, and a builder update to maximize reach.

FAQ

Will this skill post to Twitter, Reddit, or HN for me?

No. It prepares drafts and templates but does not auto-post to avoid platform bans and preserve account safety.

How are outreach targets chosen?

The skill helps identify 10 targets based on your product audience and suggested sources; you can refine or replace targets before messaging.

What metrics should I track each week?

Track visits, signups, activations, and paid conversions. Log qualitative learnings from outreach and distribution results to guide the next sprint.