home / skills / phrazzld / claude-config / copy-lab

copy-lab skill

safe

This skill helps you craft multiple copy approaches by briefing, generating five distinct angles, and iteratively refining until a 90+ composite score.

npx playbooks add skill phrazzld/claude-config --skill copy-lab

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

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---
name: copy-lab
description: Orchestrate copy exploration. Brief, generate 5 distinct approaches, adversarial review, iterate to 90+ composite, present catalog, user selects, execute.
effort: high
---

# Copy Lab Skill

Design-lab pattern, but for copy. No files, no routes. Output inline only.

## Phase 1: Brief

Reuse gathering questions from `~/.claude/skills/copywriting/SKILL.md`:
- Page purpose
- Audience
- Product/offer
- Context

Ask only missing info. Keep it tight.

## Phase 2: Generate 5 Distinct Approaches

Create five different angles/strategies, not word variants.
Each approach must differ on at least two axes:
- Target persona framing
- Core promise or mechanism
- Proof angle
- Objection strategy
- Tone/voice
- Structure/section order

Label A-E with short name.

## Phase 3: Review Each With copy-reviewer

Run `copy-reviewer` agent lenses on each approach.
Capture per-lens scores + composite.

## Phase 4: Iterate Until All 5 Hit 90+

Revise each approach using review findings.
Keep approaches distinct. No convergence.
Repeat review until composite >= 90 for all five.

## Phase 5: Present Catalog

Inline catalog format:
- Approach name + 1-line strategy
- Final copy
- Scores (6 lenses + composite)
- Rationale: why it works, what risk it avoids

No file writes. No routes.

## Phase 6: User Selects, Execute

Ask user to pick A-E or mix.
If mix, synthesize one final draft and re-run review.
Deliver final copy only after composite >= 90.

Overview

This skill orchestrates a disciplined copy exploration process that moves from a tight brief to five distinct strategic approaches, rigorous adversarial review, iterative improvement to high-quality standards, and a final selectable catalog for execution. It delivers polished, review-scored copy options and supports synthesis when you choose mixes.

How this skill works

I collect any missing brief details, then generate five truly distinct approaches that vary by persona, promise, proof, objection handling, tone, and structure. Each approach is scored by multiple review lenses, iterated until every approach reaches a composite score of 90+ and kept distinct, then presented as a catalog with rationale and scores. When you pick an approach or a mix, I synthesize and re-run reviews until the final draft hits the same 90+ bar.

When to use it

When you need multiple strategic directions rather than minor wording tweaks
When stakeholders must choose among clearly different positioning options
When high assurance is required via adversarial review and scoring
When you want a catalog of review-scored copy for testing or rollout
When you plan to synthesize blended elements from different approaches

Best practices

Provide a concise brief up front: purpose, audience, offer, context
Accept only essential changes between iterations to preserve distinctiveness
Use the catalog to A/B test rather than broad internal editing
Request mixes sparingly and specify which elements to combine
Prioritize the review lenses' findings to guide revisions quickly

Example use cases

Launching a landing page and needing five positioning strategies for experiments
Creating email sequences where each campaign needs a different persona angle
Preparing ad copy variations with distinct proof and objection approaches
Converging product messaging across teams by selecting one catalog entry
Blending headline from A with body from D and revalidating to a 90+ standard

FAQ

How long does the end-to-end process typically take?

Turnaround varies with brief completeness and review iterations, but a focused session can produce a full catalog within an hour; complex briefs may take longer.

What are the review lenses used?

Each approach is evaluated across multiple lenses such as clarity, persuasion, credibility, relevance, objection handling, and tone consistency, aggregated into a composite score.

Can I request more than five approaches?

Five is the designed balance between variety and depth; you can request additional rounds which produce new distinct sets following the same review standard.