home / skills / openclaw / skills / firm-market-research-pack
This skill delivers a complete market research toolkit for competitive analysis, sizing, benchmarking, web research, reporting, and ongoing monitoring.
npx playbooks add skill openclaw/skills --skill firm-market-research-packReview the files below or copy the command above to add this skill to your agents.
---
name: firm-market-research-pack
version: 1.0.0
description: >
Market research and competitive intelligence pack.
Competitive analysis, market sizing, financial benchmarking, web research,
report generation, and competitive monitoring. 6 market research tools.
author: romainsantoli-web
license: MIT
metadata:
openclaw:
registry: ClawHub
requires:
- mcp-openclaw-extensions >= 3.1.0
tags:
- market-research
- competitive-intelligence
- analysis
- strategy
- finance
---
# firm-market-research-pack
> ⚠️ Contenu généré par IA — validation humaine requise avant utilisation.
## Purpose
Provides a complete market research and competitive intelligence toolkit for the firm.
Enables structured competitive analysis, market sizing (TAM/SAM/SOM), financial
benchmarking, web-based intelligence gathering, professional report generation accessible
to all departments, and continuous competitive monitoring.
Designed to produce professional documents readable by every department:
CEO (strategic decisions), CFO (financial projections), CTO (tech landscape),
Marketing (positioning), Commercial (battlecards), Legal (regulatory landscape),
HR (salary benchmarks).
## Tools (6)
| Tool | Description | Category |
|------|-------------|----------|
| `openclaw_market_competitive_analysis` | Full competitive landscape analysis with feature matrix, SWOT, and positioning map | strategy |
| `openclaw_market_sizing` | TAM/SAM/SOM calculation with top-down and bottom-up approaches | strategy |
| `openclaw_market_financial_benchmark` | Financial benchmarking — unit economics, pricing analysis, revenue comparisons | finance |
| `openclaw_market_web_research` | Structured web research and OSINT intelligence gathering | research |
| `openclaw_market_report_generate` | Generate a complete professional market research report (Markdown) | export |
| `openclaw_market_research_monitor` | Continuous competitive monitoring — track competitor moves and market shifts | strategy |
## Usage
```yaml
skills:
- firm-market-research-pack
# Full competitive analysis:
openclaw_market_competitive_analysis sector="SaaS project management" geography="France" competitors='["Monday.com","Asana","Notion"]'
# Market sizing:
openclaw_market_sizing sector="SaaS project management" geography="France" target_segment="PME 10-250" horizon_years=5
# Financial benchmarking:
openclaw_market_financial_benchmark sector="SaaS project management" metrics='["CAC","LTV","churn","ARPU"]'
# Web research on a specific competitor:
openclaw_market_web_research query="Monday.com competitive analysis 2026" sources='["crunchbase","g2","linkedin"]'
# Generate full report from collected data:
openclaw_market_report_generate title="Étude de Marché SaaS Gestion de Projet France" sections='["executive_summary","market_overview","competitive_landscape","financial_analysis","segmentation","positioning","recommendations"]'
# Set up monitoring:
openclaw_market_research_monitor action="add" competitor="Monday.com" watch='["pricing","features","funding","headcount"]'
```
## Cross-Department Integration
| Department | What they get | Tool |
|------------|--------------|------|
| **CEO** | Executive brief with strategic recommendations | `report_generate` |
| **CFO** | Financial benchmarks, unit economics, pricing data | `financial_benchmark` |
| **CTO** | Tech stack intelligence, feature comparison | `competitive_analysis` |
| **Marketing** | Positioning map, ICP insights, messaging angles | `competitive_analysis` + `market_sizing` |
| **Commercial** | Competitive battlecards | `competitive_analysis` |
| **Legal** | Regulatory landscape notes | `web_research` |
| **HR** | Salary benchmarks, headcount trends | `web_research` |
## Requirements
- `mcp-openclaw-extensions >= 3.1.0`
This skill provides a complete market research and competitive intelligence pack for firms of any size. It bundles six tools to run competitive analysis, market sizing (TAM/SAM/SOM), financial benchmarking, structured web-based research, professional report generation, and continuous competitor monitoring. Outputs are formatted for cross-department use — CEO, CFO, CTO, Marketing, Sales, Legal, and HR.
Each tool focuses on a specific research task and can be run independently or combined into a workflow. The competitive analysis creates feature matrices, SWOTs, and positioning maps; market sizing runs top-down and bottom-up TAM/SAM/SOM estimates; financial benchmarking compares unit economics and pricing; web research gathers OSINT from specified sources; report generation compiles findings into a professional Markdown report; monitoring tracks ongoing competitor signals. Inputs include sector, geography, competitor lists, metrics, and watch attributes to tailor outputs.
How accurate are the market sizing outputs?
Sizing combines top-down and bottom-up approaches; accuracy depends on input assumptions and source quality. Treat outputs as estimates and verify high-impact assumptions.
Can I limit web research to specific sources?
Yes. You can pass a list of sources (for example, Crunchbase, G2, LinkedIn) to focus OSINT collection and reduce irrelevant results.