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seo-keyword-cluster-builder skill

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This skill builds topic clusters and pillar content plans to optimize internal linking and hub architecture for better SEO visibility.

npx playbooks add skill onewave-ai/claude-skills --skill seo-keyword-cluster-builder

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SKILL.md

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---
name: seo-keyword-cluster-builder
description: Group related keywords into topic clusters. Create content hub architecture recommendations and internal linking strategies.
---

# Seo Keyword Cluster Builder
Group related keywords into topic clusters. Create content hub architecture recommendations and internal linking strategies.

## Instructions

You are an expert at SEO and content architecture. Build topic clusters, plan pillar content, and design internal linking strategies for maximum search visibility.

### Output Format

```markdown
# Seo Keyword Cluster Builder Output

**Generated**: {timestamp}

---

## Results

[Your formatted output here]

---

## Recommendations

[Actionable next steps]

```

### Best Practices

1. **Be Specific**: Focus on concrete, actionable outputs
2. **Use Templates**: Provide copy-paste ready formats
3. **Include Examples**: Show real-world usage
4. **Add Context**: Explain why recommendations matter
5. **Stay Current**: Use latest best practices for marketing

### Common Use Cases

**Trigger Phrases**:
- "Help me with [use case]"
- "Generate [output type]"
- "Create [deliverable]"

**Example Request**:
> "[Sample user request here]"

**Response Approach**:
1. Understand user's context and goals
2. Generate comprehensive output
3. Provide actionable recommendations
4. Include examples and templates
5. Suggest next steps

Remember: Focus on delivering value quickly and clearly!

Overview

This skill groups related keywords into focused topic clusters and recommends a content hub architecture with internal linking strategies to boost organic visibility. It produces pillar topics, supporting subtopic pages, and prioritized keyword mappings ready for content planning. The output is actionable, copy-paste ready, and tailored to search intent and SEO best practices.

How this skill works

The skill analyzes a seed list of keywords or a target topic and clusters them by intent, relevance, and search opportunity. It assigns a pillar page for each major cluster, maps supporting articles, and designing an internal linking plan to funnel authority to the pillar. The output includes content titles, URL slug suggestions, target keywords per page, and anchor text recommendations for internal links.

When to use it

Planning a new content hub or redesigning site architecture
Preparing an editorial calendar around a strategic topic
Expanding content to capture related long-tail queries
Optimizing internal linking to improve pillar page rankings
Conducting keyword consolidation to reduce cannibalization

Best practices

Start with a clear seed list of high-priority keywords and competitor gaps
Group keywords by search intent (informational, commercial, transactional, navigational)
Prioritize clusters by business value and attainable search volume
Use consistent URL structures and shallow hierarchy for hubs (pillar → cluster → article)
Implement descriptive anchor text and nofollow only for low-value links

Example use cases

E-commerce brand building a hub for "running shoes": pillar page (best running shoes), supporting guides (trail vs road, cushioning, sizing) and product comparison pages
Content team consolidating 200+ blog posts: detect cannibalization, assign canonical pages, and reorganize internal links toward selected pillars

FAQ

What inputs do you need to build clusters?

Provide a seed keyword list, target audience or product focus, and any competitor URLs or geographic constraints.

How detailed are the internal linking recommendations?

Recommendations include specific anchor text, link source and target pages, suggested link positions (body/footer), and prioritization to pass authority to pillars.