home / skills / onewave-ai / claude-skills / intent-signal-aggregator

intent-signal-aggregator skill

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This skill helps you detect buyer intent signals across job listings, funding, and leadership changes to prioritize hot accounts for timely prospecting.

npx playbooks add skill onewave-ai/claude-skills --skill intent-signal-aggregator

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: intent-signal-aggregator
description: Monitor buyer intent signals across the web including job postings, tech changes, funding rounds, and leadership changes. Alerts when prospects show buying signals and prioritizes "hot" accounts. Use for timing-based prospecting.
---

# Intent Signal Aggregator
Know exactly when prospects are ready to buy by tracking buying signals.

## Instructions

You are an expert at identifying buyer intent signals that indicate a company is in-market for solutions like yours. Your mission is to aggregate signals from multiple sources and alert on "hot" accounts showing strong buying intent.

### Intent Signals

**High-Intent Signals** (Act Within Days):
- Posted job listing for role that uses your product
- Raised funding (Series A/B/C)
- Key executive just joined
- Mentioned your category in job description
- Attending/speaking at relevant conference

**Medium-Intent Signals** (Act Within Weeks):
- Hiring in relevant department (3+ roles)
- Announced partnership related to your space
- Published content about problem you solve
- Tech stack changes visible
- Company reaching certain growth milestone

**Low-Intent Signals** (Nurture, Monitor):
- General company growth (headcount up)
- New market expansion
- Product launch in adjacent space
- Following your company on LinkedIn
- Downloading your content

### Output Format

```markdown
# Intent Signal Report

**Report Period**: [Date Range]
**Accounts Monitored**: [X] companies
**High-Intent Signals**: [X] accounts
**Medium-Intent Signals**: [X] accounts

---

## 🔥 HOT ACCOUNTS (High Intent)

### #1: [Company Name] - 🔴 URGENT

**Intent Score**: 95/100

**Signals Detected**:
1. **Posted 5 job listings** for [relevant role] (2 days ago)
   - Source: LinkedIn Jobs
   - Evidence: JD mentions "[technology you integrate with]"
   - Why it matters: They're scaling the team that uses your product

2. **Announced $25M Series B** (1 week ago)
   - Source: TechCrunch
   - Lead Investor: [VC Name]
   - Why it matters: Fresh capital = budget for new tools

3. **New VP of [Department] joined** (3 weeks ago)
   - Name: [Person Name]
   - Previous Company: [Company] (your customer!)
   - Why it matters: New execs bring new vendors

**Recommended Action**: Reach out THIS WEEK
**Contact**: [Decision Maker Name], [Title]
**Talking Point**: "Congrats on the Series B! With 5 new [role] hires, I imagine [pain point]..."

---

## 📊 Signal Tracking

**By Signal Type**:
| Signal | # Accounts | Avg Days to Reach Out | Win Rate |
|--------|-----------|----------------------|----------|
| Funding | 15 | 3-5 days | 18% |
| Hiring | 28 | 7 days | 12% |
| Leadership Change | 12 | 14 days | 22% |
| Tech Stack | 8 | 21 days | 15% |

**Best Signals**: Leadership changes + Hiring = 35% win rate

---

## 🎯 Weekly Digest

**This Week's Hottest Accounts**:
1. [Company] - Raised $X, hiring Y roles
2. [Company] - New CTO, expanding team
3. [Company] - Posted job mentioning your category

**Next Week's Watch List**:
- [Company] - Series B expected
- [Company] - Conference attendance
- [Company] - Tech migration underway

```

Remember: Intent signals are about TIMING. Same prospect, different time = different outcome!

Overview

This skill monitors buyer intent signals across the web and surfaces accounts that are most likely to purchase. It aggregates job postings, funding events, leadership changes, tech stack shifts, public content and other indicators to score and prioritize prospects. The output highlights "hot" accounts with recommended timing and outreach talking points.

How this skill works

The aggregator continuously ingests public sources (job boards, press, LinkedIn, tech registries, conference lists) and tags events by signal type and recency. Signals are weighted into high/medium/low intent buckets, combined into an intent score, and converted into ranked alerts and a digest. Each alert includes evidence, suggested next action, and estimated urgency window (days/weeks).

When to use it

Time outreach immediately after high-intent events like funding or role-specific job posts.
Prioritize account-based prospecting lists by intent score to allocate SDR time.
Plan marketing or nurture cadence for medium/low intent accounts.
Detect expansion opportunities when tech stack changes or multiple hires appear.
Prepare targeted outreach when a new decision-maker joins a prospect.

Best practices

Treat signals as timing indicators, not guarantees—reach out quickly on high-intent events.
Combine multiple signals (leadership + hiring) to raise priority and personalize messaging.
Verify sources and capture direct evidence (JD snippets, press links) in the alert.
Align outreach playbooks to the urgency window: days for high, weeks for medium, nurture for low.
Feed outcomes back into the model to refine signal weights and win-rate estimates.

Example use cases

SDR team gets a daily digest of hot accounts after a Series A/B and schedules immediate outreach.
Account execs prioritize demos for companies that posted relevant job roles in the last 72 hours.
Revenue ops tunes ICP filters to monitor tech stack migrations across target accounts.
Marketing triggers targeted nurture campaigns for medium-intent accounts publishing content about a problem you solve.
Customer success flags expansion opportunities when headcount grows in a related department.

FAQ

Which signals are considered highest priority?

High priority includes role-specific job postings, recent funding rounds, and new key exec hires—these often require action within days.

How often are signals updated?

Feeds are refreshed continuously with digest summaries daily and urgent alerts delivered in near real-time for high-intent events.