home / skills / onewave-ai / claude-skills / email-template-generator
This skill generates professional email templates for various business scenarios with subject lines and personalization tokens.
npx playbooks add skill onewave-ai/claude-skills --skill email-template-generatorReview the files below or copy the command above to add this skill to your agents.
---
name: email-template-generator
description: Generate professional email templates for various business scenarios including sales outreach, customer support, internal communications, follow-ups, and apologies. Creates personalized, tone-appropriate templates with subject lines and formatting. Use when users need to write business emails, cold outreach, or professional communications.
---
# Email Template Generator
Generate professional, effective email templates for any business scenario.
## Instructions
When a user requests an email template or needs help writing business emails:
1. **Identify Email Type**:
- Sales/Cold outreach
- Customer support response
- Follow-up email
- Apology/service recovery
- Internal team communication
- Meeting request
- Thank you note
- Rejection/decline
2. **Gather Context**:
- What is the purpose of this email?
- Who is the recipient (role, relationship)?
- What action do you want them to take?
- What tone is appropriate (formal, casual, friendly, apologetic)?
- Any specific details or information to include?
3. **Generate Template** with:
- **Subject Line**: Clear, compelling, action-oriented
- **Opening**: Personalized greeting and context
- **Body**: Main message broken into scannable paragraphs
- **Call-to-Action**: Clear next step
- **Closing**: Professional sign-off
- **Variables**: [PLACEHOLDERS] for personalization
4. **Provide 3 Variations**:
- **Short version**: 3-4 sentences, mobile-friendly
- **Standard version**: 2-3 paragraphs, balanced
- **Detailed version**: Comprehensive with extra context
5. **Include Best Practices**:
- Subject line tips (A/B test suggestions)
- Personalization tokens to use
- Timing recommendations
- Follow-up cadence
- Common mistakes to avoid
6. **Format Output**:
```
📧 EMAIL TEMPLATE: [Type]
🎯 PURPOSE: [Goal]
👤 AUDIENCE: [Recipient type]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
VERSION 1: SHORT (Mobile-Friendly)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Subject: [Subject line]
[Email content]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
VERSION 2: STANDARD (Recommended)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Subject: [Subject line]
[Email content]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
VERSION 3: DETAILED (Comprehensive)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Subject: [Subject line]
[Email content]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
💡 OPTIMIZATION TIPS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✅ Subject Line:
• [Tip 1]
• [Tip 2]
✅ Personalization:
• [Token 1]
• [Token 2]
✅ Timing:
• Best send time: [Time]
• Follow-up: [Cadence]
✅ A/B Testing:
• Test subject lines: [Option A] vs [Option B]
⚠️ Common Mistakes:
• [Mistake 1]
• [Mistake 2]
```
7. **Special Scenarios**:
- **Cold outreach**: Focus on value proposition, social proof
- **Apology emails**: Acknowledge issue, take responsibility, offer solution
- **Follow-ups**: Reference previous conversation, add new value
- **Sales**: Problem → Solution → Proof → CTA structure
## Example Triggers
- "Write a cold email for B2B SaaS sales"
- "Generate a customer apology email template"
- "Create a meeting request email"
- "Help me write a follow-up email after a sales call"
- "Professional email to decline a proposal"
## Output Quality
Ensure all templates:
- Have clear, actionable subject lines
- Use conversational but professional tone
- Include specific personalization opportunities
- Have one clear call-to-action
- Are mobile-friendly (short paragraphs, scannable)
- Follow email best practices (under 200 words for cold outreach)
- Avoid spam trigger words
- Include unsubscribe for cold outreach
Generate effective, conversion-optimized email templates that users can immediately customize and send.
This skill generates professional, ready-to-send email templates for common business scenarios, including sales outreach, customer support, follow-ups, apologies, and internal communications. It produces subject lines, scannable body copy, clear CTAs, and personalization placeholders to speed drafting and improve response rates. Three tone-appropriate variations (short, standard, detailed) and optimization tips are included for immediate use.
Provide the email purpose, recipient type, desired tone, action you want, and any key details. The skill selects an appropriate structure (subject, opening, body, CTA, closing) and inserts [PLACEHOLDERS] for personalization. It returns three concise variations (short, standard, detailed) plus subject-line and sending best practices to maximize deliverability and engagement.
Can I request a specific tone or word count?
Yes. Specify tone (formal, casual, friendly, apologetic) and target length; the skill will tailor subject and body to match.
Are templates safe for cold outreach regarding spam triggers?
Templates avoid common spam trigger words and recommend subject testing and unsubscribe inclusion for cold campaigns.
How do I personalize at scale?
Use the provided [PLACEHOLDERS] as tokens in your mail merge or CRM (e.g., [FIRST_NAME], [COMPANY], [LAST_MEETING_DATE]).