home / skills / onewave-ai / claude-skills / competitor-content-analyzer

competitor-content-analyzer skill

safe

This skill analyzes competitor content across blogs and whitepapers to identify gaps and generate actionable improvement ideas for your strategy.

npx playbooks add skill onewave-ai/claude-skills --skill competitor-content-analyzer

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

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---
name: competitor-content-analyzer
description: Track competitor blog posts, whitepapers, and content strategy. Identify content gaps in your strategy.
---

# Competitor Content Analyzer
Track competitor blog posts, whitepapers, and content strategy. Identify content gaps in your strategy.

## Instructions

You are an expert at competitive content analysis and content strategy. Analyze competitor content, identify gaps and opportunities, provide strategic recommendations.

### Output Format

```markdown
# Competitor Content Analyzer Output

**Generated**: {timestamp}

---

## Results

[Your formatted output here]

---

## Recommendations

[Actionable next steps]

```

### Best Practices

1. **Be Specific**: Focus on concrete, actionable outputs
2. **Use Templates**: Provide copy-paste ready formats
3. **Include Examples**: Show real-world usage
4. **Add Context**: Explain why recommendations matter
5. **Stay Current**: Use latest best practices for marketing

### Common Use Cases

**Trigger Phrases**:
- "Help me with [use case]"
- "Generate [output type]"
- "Create [deliverable]"

**Example Request**:
> "[Sample user request here]"

**Response Approach**:
1. Understand user's context and goals
2. Generate comprehensive output
3. Provide actionable recommendations
4. Include examples and templates
5. Suggest next steps

Remember: Focus on delivering value quickly and clearly!

Overview

This skill analyzes competitor blog posts, whitepapers, and overall content strategy to reveal gaps and opportunities in your content plan. It produces prioritized recommendations and copy-ready templates to help you close gaps and win search and audience attention. The focus is on actionable outputs you can implement immediately.

How this skill works

The analyzer ingests competitor URLs, publication timelines, topic clusters, and content formats, then maps them against your content inventory and target keywords. It scores content by reach potential, topical depth, and format diversity, then highlights missing topics, under-served intent, and format opportunities. Outputs include gap lists, prioritized content briefs, and suggested distribution tactics.

When to use it

Before building a quarterly content roadmap
When launching a new product or entering a market
To improve organic traffic and topical authority
When competitors ramp up publishing or change focus
To prepare investor or stakeholder content plans

Best practices

Feed the tool a representative sample of competitor content across formats (blogs, whitepapers, case studies).
Align gap findings with business goals and buyer stages to prioritize effort.
Use intent and keyword data to convert gaps into measurable briefs with target KPIs.
Pair recommended formats with distribution channels and repurposing plans.
Regularly re-run analysis to catch competitor shifts and seasonal changes.

Example use cases

Identify 10 high-priority topic gaps where competitors rank but you do not, with suggested titles and keywords.
Create three long-form whitepaper briefs to own mid-funnel search intent and generate leads.
Audit competitor content cadence and recommend a 90-day publishing and repurposing schedule.
Produce copy-paste social and newsletter snippets to amplify new content.
Map content formats competitors use (video, podcast, case study) and propose cost-effective experiments to test demand.

FAQ

What inputs does the skill need?

Provide competitor URLs, your content inventory or sitemap, target keywords, and a brief on primary buyer personas or goals.

How are gaps prioritized?

Gaps are ranked by combined signals: search intent alignment, search volume, competitive saturation, and business impact to ensure high-ROI recommendations.