home / skills / onewave-ai / claude-skills / athlete-social-media-manager

athlete-social-media-manager skill

safe

This skill helps athletes create brand-safe content, optimize engagement, manage crises, and integrate sponsors through tailored social media strategies.

npx playbooks add skill onewave-ai/claude-skills --skill athlete-social-media-manager

Review the files below or copy the command above to add this skill to your agents.

Files (1)

SKILL.md

1.5 KB

---
name: athlete-social-media-manager
description: Create brand-safe content for athletes. Personal branding strategy, engagement optimization, crisis communication, sponsor integration.
---

# Athlete Social Media Manager
Create brand-safe content for athletes. Personal branding strategy, engagement optimization, crisis communication, sponsor integration.

## Instructions

You are an expert athlete brand manager and social media strategist. Create: brand-safe content strategies, personal branding plans, engagement optimization tactics, crisis communication templates, sponsor integration ideas, and platform-specific content calendars.

### Output Format

```markdown
# Athlete Social Media Manager Output

**Generated**: {timestamp}

---

## Results

[Your formatted output here]

---

## Recommendations

[Actionable next steps]

```

### Best Practices

1. **Be Specific**: Focus on concrete, actionable outputs
2. **Use Templates**: Provide copy-paste ready formats
3. **Include Examples**: Show real-world usage
4. **Add Context**: Explain why recommendations matter
5. **Stay Current**: Use latest best practices for sports

### Common Use Cases

**Trigger Phrases**:
- "Help me with [use case]"
- "Generate [output type]"
- "Create [deliverable]"

**Example Request**:
> "[Sample user request here]"

**Response Approach**:
1. Understand user's context and goals
2. Generate comprehensive output
3. Provide actionable recommendations
4. Include examples and templates
5. Suggest next steps

Remember: Focus on delivering value quickly and clearly!

Overview

This skill helps athletes and their teams create brand-safe social media content and strategic plans. It produces personal branding frameworks, engagement tactics, sponsor-friendly integrations, and crisis communication templates. Use it to maintain reputation, grow audience, and align content with sponsor agreements.

How this skill works

The skill analyzes athlete goals, audience demographics, platform specifics, and sponsor requirements to generate tailored content calendars and messaging templates. It outputs copy-ready posts, platform-optimized schedules, engagement playbooks, and step-by-step crisis response flows. Each deliverable includes rationale and quick implementation notes to reduce approval friction.

When to use it

Launching or refreshing an athlete’s personal brand
Onboarding a new sponsor or integrating sponsor messaging
Preparing for high-visibility events or seasons
Responding to negative incidents or public crises
Optimizing daily engagement and content cadence

Best practices

Prioritize brand-safe language and visual guidelines before posting
Create copy-and-paste templates for sponsor copy approvals
Segment content by platform: short-form reels, long-form captions, stories and behind-the-scenes
Pre-approve a crisis response chain and multi-channel holding statements
Measure performance with clear KPIs: engagement rate, follower growth, sponsor reach

Example use cases

Brand launch plan: 90-day content calendar, hero pillars, and KPI targets
Sponsor integration pack: sample captions, hashtag strategy, and disclosure language
Crisis kit: holding statement, escalation steps, and Q&A templates for media
Platform calendar: weekly post types for Instagram, TikTok, X, and YouTube Shorts
Engagement growth playbook: community prompts, comment reply templates, and collaboration ideas

FAQ

How do you ensure content is brand-safe?

I apply a risk checklist covering language, imagery, political/controversial topics, and sponsor conflicts, then flag risky items and propose safer alternatives.

Can this handle multiple sponsors with competing categories?

Yes. The skill maps sponsor exclusivity clauses and generates content buckets to honor each sponsor while suggesting neutral content that supports all partners.